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FeaturedSpeakers

JodiCerretaniDirectorofDemandGeneration

Vidyard

@jodidey

PeterZawistowiczDemandGeneration,Cloud&Corporate

MongoDB

@MongoDB

MODERATOR:BrianAndersonNewsEditorDemandGenReport

700+ videos = thousands of leads every year

What made MongoDB decide to invest in video marketing?

I’d like to start with a story

2 million reasons to invest inb2b video marketing

B2B companies provide the answers to the questions that start with “how do I

______?”

that’s why we call them solutions

sometimes these solutions are simple…

and sometimes they aren’t…

MongoDB unleashes the power of software and data for innovators everywhere

but what does that mean?

how do I get a single view of my customer?

how do I serve a mobile audience?

how do I process large amounts of device data?

how do I customize my app for millions of users in real time?

how do I make sure my website won’t go down on black friday?

how do I meet the demands of modern consumers?

how do I get a single source of truth from multiple business systems?

how do I migrate to the cloud?

how do I perform millions of financial transactions per second?

how do I build a microservices architecture?

how do I make my Fortune 100 company operate like a startup?

the way we explain the our solutions to these problems is what communicates our value

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we’ve found a better call-to-action…

low commitment

engaging

efficient

(if a picture’s worth 1,000 words, a video is worth 2,000,000 clicks)

How is MongoDB leveraging video marketing today?

people who watched that video were twice as likely to sign up than people

who didn't

people who watched that video were 30% more likely to become paying customers than

people who didn't

but there are many ways to communicate value with video

we can help our customers tell their stories in their voices

What are you able to do with video today that you weren’t able to do 12 months ago and how?

our journey with Vidyard

so what “how do I ___” questions does Vidyard answer for MongoDB?

how do I get visibility into how people are watching our videos?

how do I new content that will resonate with my audience?

how do I get more signals to identify intent?

how do I reach more people in more places?

What recommendations do you have for the audience?

things I wish I knew…(about tying ties and about video marketing)

1. start small(don’t underestimate the power of one video)

2. video helps you work smarter

3. it gets easier

questions?

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Q&A/Speakers

JodiCerretaniDirectorofDemandGeneration

Vidyard

@jodidey

PeterZawistowiczDemandGeneration,Cloud&Corporate

MongoDB

@MongoDB

MODERATOR:BrianAndersonNewsEditorDemandGenReport

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