dhaba by claridges smo report 1 st – 31 st march
TRANSCRIPT
Dhaba By ClaridgesSMO REPORT1st – 31st MARCH
Agenda
• Movement in numbers• Content Analysis• Campaign analysis• Learning and Recommendation
MOVEMENT IN NUMBERS
Total Fans Added Total Posts Total Interactions (Likes+Comments+Shares)
Average Interactions
-182 35 393 19 per post
31st Jan 28th Feb 31st March 13,550
13,600
13,650
13,700
13,750
13,800
13,850
13,166
13,834
13,652
Date
NU
MB
ER
OF
FAN
S
Note:
There has been a slight dip in the no. of likes lately as Facebook has removed all the spammy/ fake/ deactivated accounts automatically.
Total Followers Total Tweets
Total Interactions(RTs + Favorites + Replies)
Engagement Percentage
7 31 24 1.9%
31st Jan 28th Feb 31st March280
285
290
295
300
305
310
315
320
266
307
314
DAYS
NU
MB
ER
OF
FAN
S
31st Jan 28th Feb 31st March200
210
220
230
240
250
260
270
280
290
300
266
264
271
DATE
Follo
wer
Gro
wth
Note:
We have gained 10 followers on Instagram this month.
CONTENT ANALYSIS
Post Categories on the Page:
1. Food Posts
2. Humor posts
3. Menu post
4. Ad Hoc / Special Occasions Posts
Content Analysis
Post Category
Ad Hoc post
Food/ Menu post
Humor post
Restaurant Review Chef Tips
Objective
To build engagement/ to post real time updates
To inform users
about the variety of
dishes menu in
the form of fun trivia posts for
high engageme
nt
To purely engage fanbase
with some fun
creatives and quotes.
To let our fans know
what people are
saying about
Dhaba By Claridges’
food
To educate our fans about
simple and useful food tips they
can follow
Total Posts
13 7 7 2 2
Avg. Interactions Per
Post
26 18 18 11 8
Post Categories
Average Likes Per Post: 16
Average Comments per Post: 2
Average Shares per Post: 2
Average Interaction Per Post: 18
LEARNINGS
The post goes up with a good quality creative to draw people in.
It also gives an idea to foodies about how the food item would look like.
Food/Menu Post - Performance
Food/Menu Post - Screenshot
!
Humor Posts - Performance
Average Likes Per Post: 15
Average Comments per Post: 5
Average Shares per Post: 1
Average Interaction Per Post: 18
LEARNINGS
#GoneWithThePind is one of the best performing sections on the page and helps in interactions.
Humor Posts - Performance
Tips By The Chef- Performance
Average Likes Per Post: 8
Average Comments per Post: 0
Average Shares per Post: 0
Average Interaction Per Post: 8
LEARNINGS
These posts are very helpful and give useful tips.
Tips By The Chef - Screenshot
AD HOC Posts - Performance
Average Likes Per Post: 27
Average Comments per Post: 3
Average Shares per Post: 5
Average Interaction Per Post: 26
LEARNINGS
Since these are mostly real time and update people about what’s next, these generate a greater reach as compared to other posts.
AD HOC Posts - Screenshot
Restaurant Review - Performance
Average Likes Per Post: 11
Average Comments per Post: 0
Average Shares per Post: 0
Average Interaction Per Post: 11
LEARNINGS
These are user generated reviews on third party websites, such as on Zomato.
Can try changing the template and test it out to see if it performs better.
Restaurant Review - Screenshot
COMPETITION ANALYSIS
Competition leaderboard (Facebook Fans)
Dhaba By Claridges Indian Accent Raas Rollmaal0
5,000
10,000
15,000
20,000
25,000
30,000
13,65315,326
27,615
9,397
No. of Likes
Page Unlike Analysis
The page received 182 unlikes from the users from 1st March to 31st March i.e. an average of 6 unlikes per day.
Page Unlike Analysis
Reason for Page Unlikes
http://techcrunch.com/2015/03/05/disappearing-thumb-trick/
http://www.adweek.com/socialtimes/pages-likes-down-march-12/616416
• Use of more hashtags on Instagram as that has seen a lot of likes per post.
• Try and reduce the #ChefSays posts as they don’t seem to be getting a lot of interaction.
• Contest on the Twitter handle, would increase more followers.
• As per the new Facebook algorithm, there is a decrease in page likes .They have deactivated fake accounts which has resulted in the decrease of likes on the page . A thorough campaign would most definitely work.
• Locate trending hashtags on Twitter
• Favourite tagged posts.
RECOMMENDATIONS
THANK YOU!