dialog axiata plc (dial.n0000) - colombo stock exchange · dialog axiata plc 3 a capital market...

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Sri Lanka | Telecommunication EQUITY RESEARCH Initiation of coverage 28 November 2013 Dialog Axiata PLC (DIAL.N0000) 1 A capital market development initiative by the Colombo Stock Exchange in association with Amba Research Connecting your future Dialog Axiata PLC (DIAL), Sri Lanka’s largest mobile telecommunications operator (with a market capitalization of LKR73.3bn as at 27 November 2013), has operations focused on mobile, fixed business (FB) and pay-TV services. We believe DIAL’s future revenue growth will stem from its mobile operations (voice and data) segment (which when compared with those of regional countries, indicates headroom for further penetration). We also expect the non- mobile segments to contribute to revenue growth and be the primary catalyst for group EBITDA margin expansion, amid intense domestic competition in the mobile operations segment. Competition among local peers has caused DIAL to report lower EBITDA margins compared with those of its regional peers. We further believe that the DIAL’s current capex cycle will exert pressure on its FCF starting from 2013E until 2014E, and that this could lower its dividend payout going forward. Our DCF valuation (which includes a scenario analysis) and our relative valuation analyses suggest a share price range of LKR8.3-9.9, compared with the share price of LKR9.0 as of 27 November 2013. We forecast DIAL’s revenue to grow at a 10.0% CAGR through 2015E. We expect DIAL’s revenue growth to come from increasing penetration levels in both mobile voice (despite near-100% penetration at present) and data operations, supported by growing income levels, DIAL’s large, and growing, customer base (38% of mobile subscriber market share) and increasing smartphone adoption. We believe this should be supported by the FB and pay-TV segments, although growth would come off a lower subscriber base, as these segments are still at lower levels of penetration. We forecast modest EBITDA margin expansion of 54bps to record a margin of 33.1% by 2015E. We expect the mobile operations segment (which represents roughly 87% of the EBITDA mix) to post a flat EBITDA margin expansion over 2013E-2015E, mainly due to intense competition seen among domestic peers. This has also resulted in DIAL reporting EBITDA margins lower than its regional peers . However, we believe that any margin upside will come from the smaller FB (which has relatively higher margins) and pay-TV segments. Cost inflation, industry rivalry, lower-than-expected returns from capital investments and delayed pay-back could result in downward pressure to our EBITDA margin forecasts. Higher capex could pressure FCF generation. When compared with regional peers, DIAL has a higher capex-to-revenue ratio. We believe this is likely due to DIAL investing in its strategic objective of maintaining a first-mover advantage, as its product mix continues to shift into non-mobile operations. As DIAL is currently into a new capex cycle, we expect (based on past trends) high levels of capex, estimated at approximately LKR68.0bn over 2013E-2015E (including the 4G-LTE [fourth generation long-term evolution] rollout and spectrum acquisitions), to result in negative FCF over 2013E-2014E, with FCF returning to positive levels only in 2015E. Furthermore, we believe that this FCF pressure could stem the dividend payout over 2013E-2015E. In addition, we believe these investments have led DIAL to raise capital via debt and we estimate its gearing levels to increase further over the capex cycle (with gearing at 41% in 3Q13). We establish a valuation range of LKR8.3-9.9. Our DCF valuation includes a bull- and bear-case scenario analysis that factors in potential upside and downside risks to our base-case assumptions, to yield a range of LKR8.3-9.9. Our EV/EBITDA analysis estimates that DIAL currently trades at a 2014E multiple of 4.1x a 35.5% discount to its regional peer average. Applying a 5% premium and discount (warranted by several positive and negative factors that could affect our valuation estimates) to DIAL’s two- year historical EV/EBITDA average of 4.2x, determines a range of LKR8.6-9.8. Key statistics CSE/Bloomberg tickers Share price (27 Nov 2013) No. of issued shares (m) Market cap (USDm) Enterprise value (USDm) Free float (%) 52-week range (H/L) Avg. daily vol. (shares,1yr) Avg. daily turnover (USD ‘000) DIAL.N0000/DIAL SL LKR9.0 8,144 559 749 14.7% LKR9.9/7.9 1,502,368 101 Source: CSE, Bloomberg Note: USD/LKR=128.9 (average for the one year ended 27 November 2013) Share price movement Source: CSE, Bloomberg Share price performance 3m 6m 12m DIAL 11.1% -4.3% 12.5% S&P SL 20 -1.5% -12.8% 7.8% All Share Price Index -0.1% -10.7% 7.7% Source: CSE, Bloomberg Summary financials LKRm (year end 31 December) 2012 2013E 2014E Revenue 56,345 63,928 69,584 EBITDA 18,357 20,737 22,929 EBIT 6,801 7,721 8,065 Net profit 6,030 6,631 6,967 Recurrent EPS 0.73 0.81 0.86 ROE (%) 17.1 17.3 16.5 EV/EBITDA (x) 4.6 4.6 4.1 Source: DIAL, Amba estimates 90% 110% 130% Nov-12 Feb-13 Apr-13 Jul-13 Sep-13 Nov-13 DIAL ASPI S&P SL 20

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Page 1: Dialog Axiata PLC (DIAL.N0000) - Colombo Stock Exchange · Dialog Axiata PLC 3 A capital market development initiative by the Colombo Stock Exchange in association with Amba Research

Sri Lanka | Telecommunication EQUITY RESEARCH

Initiation of coverage 28 November 2013

Dialog Axiata PLC (DIAL.N0000)

1

A capital market development initiative by the Colombo Stock Exchange in association with Amba Research

Connecting your future Dialog Axiata PLC (DIAL), Sri Lanka’s largest mobile telecommunications operator (with a market capitalization of LKR73.3bn as at 27 November 2013), has operations focused on mobile, fixed business (FB) and pay-TV services. We believe DIAL’s future revenue growth will stem from its mobile operations (voice and data) segment (which when compared with those of regional countries, indicates headroom for further penetration). We also expect the non-mobile segments to contribute to revenue growth and be the primary catalyst for group EBITDA margin expansion, amid intense domestic competition in the mobile operations segment. Competition among local peers has caused DIAL to report lower EBITDA margins compared with those of its regional peers. We further believe that the DIAL’s current capex cycle will exert pressure on its FCF starting from 2013E until 2014E, and that this could lower its dividend payout going forward. Our DCF valuation (which includes a scenario analysis) and our relative valuation analyses suggest a share price range of LKR8.3-9.9, compared with the share price of LKR9.0 as of 27 November 2013.

We forecast DIAL’s revenue to grow at a 10.0% CAGR through 2015E. We expect

DIAL’s revenue growth to come from increasing penetration levels in both mobile voice (despite near-100% penetration at present) and data operations, supported by growing income levels, DIAL’s large, and growing, customer base (38% of mobile subscriber market share) and increasing smartphone adoption. We believe this should be supported by the FB and pay-TV segments, although growth would come off a lower subscriber base, as these segments are still at lower levels of penetration.

We forecast modest EBITDA margin expansion of 54bps to record a margin of 33.1% by 2015E. We expect the mobile operations segment (which represents

roughly 87% of the EBITDA mix) to post a flat EBITDA margin expansion over 2013E-2015E, mainly due to intense competition seen among domestic peers. This has also resulted in DIAL reporting EBITDA margins lower than its regional peers’. However, we believe that any margin upside will come from the smaller FB (which has relatively higher margins) and pay-TV segments. Cost inflation, industry rivalry, lower-than-expected returns from capital investments and delayed pay-back could result in downward pressure to our EBITDA margin forecasts.

Higher capex could pressure FCF generation. When compared with regional

peers, DIAL has a higher capex-to-revenue ratio. We believe this is likely due to DIAL investing in its strategic objective of maintaining a first-mover advantage, as its product mix continues to shift into non-mobile operations. As DIAL is currently into a new capex cycle, we expect (based on past trends) high levels of capex, estimated at approximately LKR68.0bn over 2013E-2015E (including the 4G-LTE [fourth generation long-term evolution] rollout and spectrum acquisitions), to result in negative FCF over 2013E-2014E, with FCF returning to positive levels only in 2015E. Furthermore, we believe that this FCF pressure could stem the dividend payout over 2013E-2015E. In addition, we believe these investments have led DIAL to raise capital via debt and we estimate its gearing levels to increase further over the capex cycle (with gearing at 41% in 3Q13).

We establish a valuation range of LKR8.3-9.9. Our DCF valuation includes a bull-

and bear-case scenario analysis that factors in potential upside and downside risks to our base-case assumptions, to yield a range of LKR8.3-9.9. Our EV/EBITDA analysis estimates that DIAL currently trades at a 2014E multiple of 4.1x – a 35.5% discount to its regional peer average. Applying a 5% premium and discount (warranted by several positive and negative factors that could affect our valuation estimates) to DIAL’s two-year historical EV/EBITDA average of 4.2x, determines a range of LKR8.6-9.8.

Key statistics CSE/Bloomberg tickers

Share price (27 Nov 2013)

No. of issued shares (m)

Market cap (USDm)

Enterprise value (USDm)

Free float (%)

52-week range (H/L)

Avg. daily vol. (shares,1yr)

Avg. daily turnover (USD

‘000)

DIAL.N0000/DIAL SL

LKR9.0

8,144

559

749

14.7%

LKR9.9/7.9

1,502,368

101

Source: CSE, Bloomberg Note: USD/LKR=128.9 (average for the one year ended 27 November 2013)

Share price movement

Source: CSE, Bloomberg

Share price performance

3m 6m 12m

DIAL 11.1% -4.3% 12.5%

S&P SL 20 -1.5% -12.8% 7.8%

All Share Price Index -0.1% -10.7% 7.7%

Source: CSE, Bloomberg

Summary financials

LKRm (year end 31 December) 2012 2013E 2014E

Revenue 56,345 63,928 69,584

EBITDA 18,357 20,737 22,929

EBIT 6,801 7,721 8,065

Net profit 6,030 6,631 6,967

Recurrent EPS 0.73 0.81 0.86

ROE (%) 17.1 17.3 16.5

EV/EBITDA (x) 4.6 4.6 4.1

Source: DIAL, Amba estimates

90%

110%

130%

Nov-12 Feb-13 Apr-13 Jul-13 Sep-13 Nov-13

DIAL ASPI S&P SL 20

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Dialog Axiata PLC

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A capital market development initiative by the Colombo Stock Exchange in association with Amba Research

Table of Contents

DIAL’s revenue to grow at a 10.0% CAGR over 2013E-2015E ........................................................................................... 3

Mobile voice and data revenues to fuel DIAL’s revenue growth ........................................................................................................... 3 FB segment to contribute to revenue supported by favorable industry dynamics ................................................................................. 5 Pay-TV operations to contribute to revenue growth, but continue to face competition from local ‘free-to-air’ entertainment ................ 6 Foray into e- and m-commerce initiatives ............................................................................................................................................. 7 Factors that warrant a potential upside to top-line growth .................................................................................................................... 7 Downside risks to top-line growth ......................................................................................................................................................... 8

We forecast modest EBITDA margin expansion of 54bps by 2015E due to competition in mobile operations .................. 9

Mobile segment EBITDA margin to remain flat through 2015E .......................................................................................................... 10 FB operations to be the main margin driver for the group .................................................................................................................. 11 Pay-TV operations’ EBITDA margin to also support group margin ..................................................................................................... 11

Higher capex results in short-term pressure on FCF, higher gearing and lower dividend pay-out ................................... 12

DIAL to invest roughly LKR68.0bn in capex over 2013E-2015E ........................................................................................................ 12 New capex cycle leads to negative FCF through 2014E .................................................................................................................... 12 We anticipate higher gearing on account of pressured FCF ............................................................................................................... 14 We forecast a lower dividend payout over 2013E-2015E ................................................................................................................... 15

We establish a valuation range for DIAL’s shares of LKR8.3-9.9 ...................................................................................... 16

DCF analysis yields a valuation range of LKR8.3-9.9 per share......................................................................................................... 16 EV/EBITDA used as the primary relative valuation technique to support our DCF analysis ............................................................... 19 P/E analysis yields a range of LKR8.3-9.2 per share ......................................................................................................................... 21

Share price performance .................................................................................................................................................... 22

Earnings release focus areas ............................................................................................................................................. 23

Appendix 1: The Sri Lankan mobile telecommunications industry .................................................................................... 24

Industry overview ................................................................................................................................................................................ 24 Competitive landscape in the mobile telecommunications industry .................................................................................................... 24 Broadband industry in Sri Lanka ......................................................................................................................................................... 26 Pay-TV industry in Sri Lanka .............................................................................................................................................................. 27 Industry regulation .............................................................................................................................................................................. 27

Appendix 2: Company overview......................................................................................................................................... 29

DIAL’s business segments ................................................................................................................................................................. 30 Management strategy, transparency and governance ........................................................................................................................ 31 Shareholding structure ....................................................................................................................................................................... 31 Board of directors ............................................................................................................................................................................... 32 Corporate holding structure ................................................................................................................................................................ 32

Appendix 3: Key financial data ........................................................................................................................................... 33

Summary group financials (LKRm) ..................................................................................................................................................... 33 Segmental summary ........................................................................................................................................................................... 35

Appendix 4: SWOT analysis .............................................................................................................................................. 36

Fact Sheet .......................................................................................................................................................................... 37

Page 3: Dialog Axiata PLC (DIAL.N0000) - Colombo Stock Exchange · Dialog Axiata PLC 3 A capital market development initiative by the Colombo Stock Exchange in association with Amba Research

Dialog Axiata PLC

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DIAL’s revenue to grow at a 10.0% CAGR over 2013E-2015E

We expect DIAL’s revenue growth to stem primarily from its core business of mobile operations (including both voice and data revenues) and to be supported by its smaller segments of FB and pay-TV operations. Further, we believe DIAL is continuing to invest in the required infrastructure and technology to prepare itself for future growth opportunities, particularly in relation to its broadband operations; we expect these investments to support a revenue CAGR of 10.0% over 2013E-2015E.

Figure 1: DIAL’s revenue to grow at a 10.0% CAGR over 2013E-2015E

Source: DIAL, Amba estimates

Mobile voice and data revenues to fuel DIAL’s revenue growth

We expect DIAL’s mobile operations (87% of 2012 revenue) to generate a 9.1% revenue growth CAGR over 2013E-2015E (from a relatively higher base) despite near-100% penetration rates. This growth would be driven by increasing penetration rates, particularly in the fast-growing mobile data segment. We believe DIAL’s strong brand name will allow it to maintain its market leadership in the mobile operations market (38% of subscriber market share), while enabling the company to also further grow its market share. We forecast higher ARPU and net subscriber additions, with blended ARPU levels (for both pre- and post-paid customers) estimated to grow at a 3.4% CAGR over 2013E-2015E and subscriber numbers forecast to grow at a 5.5% CAGR over the same period (below its historical growth level of 8.8% over 2009-2012), as the Sri Lankan mobile telecommunications market approaches maturity.

Figure 2: Mobile operations to post a revenue CAGR of 9.1% over 2013E-2015E

Source: DIAL, Amba estimates

0%

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DIAL’s brand positioning to drive new subscriber additions, and thereby higher revenues in the mobile operations segment

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Dialog Axiata PLC

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A capital market development initiative by the Colombo Stock Exchange in association with Amba Research

Voice revenue driven by higher penetration rates and MoUs

We believe ARPU levels should increase on account of the growing spending power among the mobile subscriber base, supported by GDP per capita growth. In the voice segment, ARPU should mainly be driven by increasing minutes of use (MoUs) and incremental revenue per minute (RPM), through the introduction of more value added services (VAS), such as voice mail and call conferencing, for example. We believe VAS will become increasingly important for DIAL going forward to both attract new users and get existing subscribers to use more of its services, thereby increasing customer stickiness. Due to the intensity of competition in the industry, it is unlikely that DIAL will be able to grow ARPU solely through tariff increases. Furthermore, we believe the relative inelastic demand for telecommunications services, which has now become an essential service in Sri Lanka, and the growing need among mobile users to stay connected, should contribute to higher ARPU levels.

Figure 3: Mobile ARPU growth supported by anticipated boost in GDP per capita

Source: DIAL, World Bank, Amba estimates

Although the level of mobile voice penetration is expected to pass the 100% mark this year, we believe the cellular market in Sri Lanka can be penetrated further. In comparison with regional peer countries, statistics show that there is room for further penetration within the Sri Lankan market (see Figure 26), as countries such as Singapore and Malaysia, for example, had penetration levels of 150% and 127%, respectively, in 2011. We believe there is headroom for further subscriber growth, mainly due to DIAL’s established brand name, customer service quality, nationwide coverage and its widespread service center network, together with increasing affordability of hardware devices.

Figure 4: Mobile penetration rates in Sri Lanka to surpass the 100% mark in 2013

Source: Central Bank of Sri Lanka, Amba estimates

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Blended ARPU (LHS) GDP per capita growth rate (RHS)

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2010 2011 2012 2013E 2014E 2015E

Penetration '000s

Population (LHS) Mobile subscribers (LHS) Penetration rates (RHS)

Rising GDP levels and increasing MoUs lead to higher mobile ARPU

The Sri Lankan telecommunications market has headroom for further penetration

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Dialog Axiata PLC

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Growing middle-class spending and DIAL’s tech investments to fuel

mobile data growth

We believe the increasing adoption of smartphones (and hence greater usage) will contribute positively to higher mobile data subscriber numbers. We believe this will be supported by the low broadband penetration rates in Sri Lanka – approximately 7% in 2012, as reported by DIAL and the Telecommunications Regulatory Commission of Sri Lanka (TRCSL). Although Sri Lanka is regionally a much smaller market (in terms of volume), the emerging market trend of rapid growth in smartphone usage (see Appendix 1) can be identified, with smartphones accounting for approximately 13% of mobile handset shipments to Sri Lanka in 2Q13, compared with just 9% in 2012 (according to CyberMedia Research, a South Asian market research, consultancy and advisory firm).

In addition, to ramp up the pace of adoption, DIAL started selling hardware devices in early-2013, with units as affordable as USD60, according to management; this, together with enhanced 3G and 4G connectivity across the island that is supported by DIAL’s investments in network coverage and infrastructure, should only serve to fuel growth. DIAL has stated that it was the first mobile operator in Sri Lanka to launch mobile 4G-LTE services in April 2013. Although coverage is only available within Colombo city limits at present, we believe that DIAL will roll out this new technology across the island over the next few years.

We believe mobile ARPU will be driven up by the growing adoption of small-screen data usage, which will increase MoUs and the willingness of subscribers to pay slightly higher tariffs (compared with those of voice operations) for faster speeds and better quality of service. Furthermore, Sri Lanka’s broadband tariffs – which are among the lowest in the world – should encourage higher usage (MoUs) among subscribers, thereby supporting revenue growth.

FB segment to contribute to revenue supported by favorable

industry dynamics

We expect revenue from the FB segment (which accounted for 7.5% of 2012 revenues) to grow at a 15.7% CAGR over 2013E-2015E, driven largely by the favorable industry dynamics discussed below.

DIAL was able to increase its FB customer base by 169% through its acquisition of Suntel Limited (one of Sri Lanka’s leading fixed line and broadband telecommunications operators) in May 2012. We used statistics released by the Central Bank of Sri Lanka (CBSL) to calculate FB penetration in Sri Lanka at approximately 17% in 2012 – relatively lower than in other countries in the region and hence showing significant potential for growth. We expect both enterprise and household FB subscribers to increase at a 14.5% CAGR over 2013E-2015E, supported by FB penetration levels of 22% by 2015E, as well as stable pricing.

Figure 5: FB penetration rates to increase by 532bps through 2015E

Source: DIAL, Central Bank of Sri Lanka, Amba estimates

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DIAL's FB subscribers (LHS) FB penetration rates (RHS)

Increasing adoption of smartphones and low broadband penetration rates to support mobile data growth

Suntel acquisition in May 2012 allowed DIAL to grow its FB subscriber base significantly

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We believe growth in DIAL’s enterprise subscriber base will be driven by the Sri Lankan government’s plans to make the country a knowledge hub, the increasing importance of the growing BPO/KPO industry in Sri Lanka and ongoing economic/commercial developments within the country. These would all require larger volumes of data transfer, and could consequently provide an upside to our FB ARPU forecasts. Furthermore, we believe increased data-sharing, social networking and a growing middle class (who will be able to pay higher rates for faster speeds and uninterrupted services) could fuel growth in household subscriber numbers.

4G-LTE rollout, supported by increased investments in broadband

infrastructure, to fuel revenue growth

DIAL stated that it had gained a first-mover advantage with its commercial launch of 4G-LTE fixed broadband in December 2012. Although its 4G services are only available in Colombo, we expect a gradual rollout across Sri Lanka over our forecast period.

DIAL is also increasing its investments in broadband infrastructure, spectrum acquisitions and bandwidth. In March 2013, DIAL won the 4G spectrum auction held by the TRCSL, securing access to 10MHz of the 1,800MHz spectrum band to support its 4G-LTE rollout. The company also gained a share in the 2.3GHz spectrum band through its acquisition of Sky Television in May 2013.

DIAL has also entered into an agreement with the Bay of Bengal (BB) consortium (see Appendix 2), gaining a share of the new submarine cable that is expected to be commissioned in the fourth quarter of 2014. This agreement should boost international connectivity through greater availability of international bandwidth to Sri Lankan consumers.

Pay-TV operations to contribute to revenue growth, but continue to

face competition from local ‘free-to-air’ entertainment

Since launching its digital satellite TV services in 2006, DIAL’s pay-TV operations segment (5% of 2012 revenue) has established itself as the clear leader in the domestic pay-TV market, with an estimated market share of 78% (as reported in the DIAL annual report). We expect revenue from this segment to increase at a CAGR of 16.0% over 2013E-2015E, driven by improving penetration rates, from the low level that is currently prevalent in the industry. We believe that a growing middle-class population, supported by rising GDP per capita and higher levels of disposable income, will fuel this revenue growth. We estimate a 56% increase in DIAL’s subscriber numbers to reach 413,000 by 2015E, with penetration levels increasing to 10% (based on our estimates) and with an ARPU CAGR of 1.0% over 2013E-2015E.

Figure 6: Pay-TV revenue to grow at a 16.0% CAGR over 2013E-2015E

Figure 7: DIAL controls over 75% market share in the domestic pay-TV industry

Source: DIAL, Amba estimates Source: DIAL, Amba estimates

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Penetration levels in the pay-TV industry to increase to 10% by 2015E, according to our estimates, from roughly 8% in 2012

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It should be noted, however, that while low penetration indicates that the industry is still in its infancy with material revenue growth potential, the Sri Lankan TV entertainment industry is dominated by almost 20 domestic private and state-owned analog ‘free-to-air’ television channels, which are still favored by the majority of the population. These channels primarily cater to daily primetime local-language entertainment requirements. DIAL also faces stiff competition from its closest rival Sri Lanka Telecom PLC (SLT), which has its PEO TV offering.

In addition, there could be further downside risks to pay-TV revenue stemming from the large number of illegal pay-TV connections (particularly in the north of Sri Lanka, according to DIAL’s management), with subscribers receiving signals from neighboring India. Although the TRCSL has recently issued legislation making such connections illegal, these regulations are not strictly enforced, resulting in several such connections in Sri Lanka, and thereby the loss of potential subscribers for DIAL.

Foray into e- and m-commerce initiatives

As part of its strategy to be the first-to-market with innovation, DIAL made its foray into Sri Lanka’s digital e-commerce space by acquiring 26% of Digital Commerce Lanka Pvt Ltd in December 2012. The company aims to use this investment to widen its footprint in the digital commerce industry. Also in 2012, DIAL became the first mobile operator in Sri Lanka to receive a Payment Systems Provider (PSP) license from the CBSL, allowing the company to gain another first-mover advantage through its new mobile money transfer service eZ Cash (refer to Appendix 2). We have not factored these services into our forecasts, as although these are promising investments, their benefits would be reaped only in the long term.

However, there is the risk that competition from other telecommunications operators in Sri Lanka could erode DIAL’s first-mover advantage benefits through the introduction of similar services (e.g., SLT’s mCash, a domestic mobile money service). This could result in pricing pressure, which could impede revenue growth from these streams and have knock-on effects on DIAL’s bottom line.

Factors that warrant a potential upside to top-line growth

Possible industry consolidation in the mobile operations segment – With five operators in the mobile telecommunications industry battling to gain market share, industry consolidation appears to be the only way to go forward. Although there have been some acquisitions in the recent past, we believe there is still room for a few more mergers, which would leave only two or three large established operators in the industry. This would put these remaining operators in a more favorable position to compete and grow market share as well as revenue. However, the smaller competitors appear reluctant to dispose of their holdings, as recently indicated by Bharti Airtel officials, who denied rumors of a possible sell-off of Airtel’s Sri Lankan operations.

First-mover advantage – DIAL’s parent company Axiata Group Berhad (AGB) views DIAL as strategic to its group portfolio, even though it accounts for only approximately 8% (based on 2012 data) of group revenue. According to DIAL’s management, AGB sees Sri Lanka as a testing ground for new product ideas and launches (e.g., pay-TV and the 4G-LTE rollout). Therefore, this would result in DIAL being the first-to-market (with new products or services) and give it a first-mover advantage in the Sri Lankan market. It would also mean a variety of new product and service innovations as well as better value additions to customers, which we believe could lead to lower churn rates and greater customer and brand loyalty.

Better-than-anticipated penetration rates in FB services – Current FB penetration rates in Sri Lanka are estimated at approximately 17% (based on our calculations). DIAL may see significant upside to its revenue growth if its recent investments in broadband infrastructure and technology are supported by higher-than-expected subscriber penetration rates.

Competition from domestic free-to-air content and illegal pay-TV connections could hamper revenue growth

Industry consolidation, DIAL’s competitive advantage and better-than-anticipated broadband penetration rates in FB operations could lead to incremental top-line growth

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Downside risks to top-line growth

Increase in telecommunication levy to 25% – The 2014 budget proposal saw a 5% increase in taxes on telecommunication services (including voice calls), which could increase charges and consequently cause a slowdown in customer usage (MoU). This could lower our ARPU forecasts.

Lower-than-expected economic growth – DIAL’s business model is driven by higher consumer spending and a growing middle-class in Sri Lanka (GDP per capita projected by the CBSL to reach USD4,000 in 2016 – a 37% increase from 2012 levels) and the subsequent increase in disposable income levels would benefit DIAL. However, the downside risk to DIAL, in the event of low lower-than-forecasted periods of economic growth in Sri Lanka, could be consumers’ reluctance to pay for non-essential product offerings, such as pay-TV and broadband, which, in turn, could impact revenue growth.

Implementation of the number portability rule (NPR) – The NPR will allow subscribers of a particular operator to switch over to any other telecom provider while still maintaining the same number. Most subscribers are currently reluctant to switch over to other providers due to the hassle involved in informing their contacts of the number change. Instead, they opt to maintain multiple SIMs from different operators, but in most cases will use the additional connections sparingly. The TRCSL has been contemplating the implementation of this rule since 2010. However, if this rule comes into play, we believe DIAL could stand to lose out, as smaller network operators could use this as an opportunity to entice subscribers from DIAL through more competitively priced offers.

Damage to the cable lines used to provide broadband services – The optical fiber submarine communication cables (e.g., SEA-ME-WE 4) connecting Sri Lanka to Southeast Asia, the Middle East and Western Europe have been damaged on various occasions in the past, resulting in network outages and limited usage and connectivity during periods of repair. The most recent incident on 27 March 2013 reported a cut in the cable that ran from Pakistan through to Alexandria, Egypt, and this disrupted Internet connectivity for over a month. A similar incident that affects Sri Lanka could impact DIAL’s revenues.

Inability to grow customer base in the pay-TV segment – This is one of the key growth areas that DIAL has diversified into to support future revenue streams. However, the tendency of Sri Lankan subscribers to prefer local free-to-air channels that offer a wide variety of local-language content is a threat to DIAL.

Negative macroeconomic factors, NPR and possible damage to cable lines could hamper revenue growth in future

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We forecast modest EBITDA margin expansion of 54bps by

2015E due to competition in mobile operations

We estimate a 54bps increase in DIAL’s EBITDA margin over 2013E-2015E to 33.1% in 2015E. We expect the mobile operations segment (which represents roughly 87% of the EBITDA mix) to post relatively flat EBITDA margin expansion over 2013E-2015E, and we believe that any margin upside will come from the smaller FB (which has relatively higher margins) and pay-TV segments.

Figure 8: DIAL’s EBITDA margin expansion from FB and pay-TV operations to be offset by modest mobile operations margins

Source: DIAL, Amba estimates

Our guarded view on margin expansion is backed by the fact that Sri Lankan telecommunication operators face intense price competition amid some of the lowest tariff rates in the world. Moreover, our analysis shown in Figure 9 indicates that, historically, DIAL’s EBITDA margin has been lower than those of its regional peers and we expect this trend to continue.

Figure 9: DIAL’s EBITDA margin lower than its regional peers, a trend we expect to continue

Source: DIAL, Bloomberg, Amba estimates

Note: Our regional peer sample includes a domestic peer (Sri Lanka Telecom PLC), India-based peers (Reliance Communications, Bharti Airtel, Idea Cellular), Indonesia-based peers (Indosat Tbk PT, PT XL Axiata Tbk), a Singapore-based peer (Singapore Telecom) and a Philippines-based peer (Globe Telecom Inc.)

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DIAL EBITDA margin Mobile EBITDA margin FB EBITDA margin Pay-TV EBITDA margin

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Peer average EBITDA margin DIAL's EBITDA margin

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Mobile segment EBITDA margin to remain flat through 2015E

We expect the mobile operations segment to yield slight EBITDA margin growth of 36bps to 32.8% in 2015E, on the back of intense price competition prevalent in the industry as well as the shift toward increasing data usage from voice.

In the voice sub-segment, DIAL’s mobile customer base is split approximately 88:12 between pre-and post-paid subscribers, with a noticeable trend (albeit at a slow pace) of more customers switching over to post-paid connections. This may lead to minor increases in EBITDA margins, as post-paid customers reportedly are also the higher-margin contributors to this segment.

Figure 10: The number of higher-margin post-paid subscribers is on the increase

Source: DIAL, Amba estimates

Therefore, we believe DIAL should focus on retaining and increasing subscribers in this sub-segment to ensure that it at least maintains its contribution to the group’s EBITDA margin in the future. Furthermore, marginal EBITDA margin improvements can be expected through operational cost-control efforts and economies of scale enjoyed by DIAL (with over 8.5m subscribers).

However, we believe there is also a shift toward greater data usage from voice, with current trends indicating higher mobile data usage by subscribers. This could exert additional pressure on margin growth as mobile data services yield lower margins than voice services (likely due to the lower penetration levels in mobile broadband in Sri Lanka), and also incur relatively higher costs in rolling out the required infrastructure.

We believe the segment’s margin could be further impacted by the following factors:

The previously mentioned intense competition from DIAL’s closest domestic rivals – While DIAL is the undisputed market leader in the mobile market in Sri Lanka, it still faces intense price competition from other operators such as Mobitel (SLT’s mobile operations arm and wholly owned subsidiary), Etisalat, Airtel and Hutch. Furthermore, DIAL is still behind SLT in the fixed broadband market, and could therefore face higher marketing and operational costs if SLT aims to become the market leader.

Cost inflation – Unlike most other consumer spending-driven industries, where cost escalations can partially or wholly be passed on to customers, DIAL operates in a highly competitive industry where cost escalations must be borne by the industry operators. Any high cost escalations would exert pressure on EBITDA margins in the future.

89.6% 87.9% 88.4% 88.0% 87.8% 87.5%

10.4% 12.1% 11.6% 12.0% 12.2% 12.5%

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2010 2011 2012 2013E 2014E 2015E

Pre-paid subscribers Post-paid subscribers

Mobile segment EBITDA margin to remain flat on the back of intense price competition and the mix shift from voice to data; segmental margin growth to be driven by cost-control efforts and economies of scale

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FB operations to be the main margin driver for the group

We expect the FB segment’s EBITDA margin to widen by 162bps, with EBITDA reaching LKR2.9bn in 2015E (a margin of 43.5%), and the segment to contribute 11.5% to group EBITDA (versus 9.7% in 2012). As we expect DIAL to roll out its 4G-LTE services on a nationwide scale over our forecast period, EBITDA margin should expand, driven by higher revenues (supported by higher penetration levels, and consequently an increase in net subscriber additions). We also believe that customers are willing to pay a slight premium for better quality and faster broadband services, afforded by switching to 3G/4G services.

Furthermore, margin expansion may be supported by the recently concluded acquisition and amalgamation of Suntel Limited, which should assist in rationalizing operations and yield economies of scale.

DIAL’s acquisition of an international data cable (BB gateway investment) should also contribute to higher margins, once this cable is commissioned in 2014, as DIAL will be able to lease bandwith from international telecommunications operators (in Singapore and the Middle East, for example) at a relatively low cost (and thus avoid paying the current high lease-line rates to SLT).

We note, however, that margin expansion could be hampered if ROI from new infrastructure rollouts take longer than expected to materialize and if they do not meet the required targets.

Pay-TV operations’ EBITDA margin to also support group margin

This segment, much like the others, is largely supported by a fixed-cost structure, which means that once breakeven levels are reached, every additional subscriber will contribute to a higher EBITDA margin. As such, we believe that the projected 56% growth in subscribers over 2013E-2015E, supported by higher penetration levels in this market, should boost segmental EBITDA margin by 109bps to reach 22.8% in 2015E.

FB operations’ EBITDA margin expansion to be supported by higher penetration rates resulting from recent infrastructure investments

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Higher capex results in short-term pressure on FCF, higher

gearing and lower dividend pay-out

DIAL to invest roughly LKR68.0bn in capex over 2013E-2015E

In the dynamic telecommunication industry, service providers need to invest in new technology and supporting infrastructure to maintain and expand their subscriber base and product and service offerings. These companies, including DIAL, go through capex cycles, where essential investments are made to remain up-to-date with the latest technologies, keep pace with competition and possibly to reap the resulting benefits in the years to follow.

DIAL’s previous capex cycle was during 2007-2008, where DIAL invested approximately LKR48.5bn (LKR25.5bn in 2007 and LKR23.0bn in 2008), with investments linked to network modernization and expansion of its existing services.

We expect the latest capex cycle to continue over our explicit forecast period, with our estimates of capex at roughly 40% of revenue in 2013 (capex of LKR25.2bn), 30-35% in 2014 (LKR23.8bn), and approximately 25% in 2015 (LKR18.7bn), leading to capex of approximately LKR68.0bn in total over 2013E-2015E. We believe these investments will be linked to infrastructure development, such as the company’s fiber optic cable network and spectrum acquisitions.

New capex cycle leads to negative FCF through 2014E

The above mentioned capex cycles generally result in very low/negative FCF figures during the period incurring capital investments, followed by an upturn in FCF in the following years (as the capital investments yield benefits to these companies). After DIAL’s initial capex cycle over 2007-2008 (during which capex came in at roughly LKR48.5bn, resulting in negative FCF), the company generated positive cumulative FCF of LKR20.6bn over 2009-2011.

Therefore, we believe that the new round of capex plans could pressure DIAL’s FCF in the short to medium term, and we expect 2013E and 2014E to see negative FCF. On a more positive note, we expect FCF to improve in FY15E, with our estimate at LKR6.0bn, as the company’s capex program phases out and investment benefits begin to materialize.

Figure 11: High capex to pressure DIAL’s FCF through our explicit forecast period

Source: DIAL, Amba estimates

(16,000)

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2005 2006 2007 2008 2009 2010 2011 2012 2013E 2014E 2015E

LKRm

Total capex FCF

LKR68.0bn in capex investments linked to network infrastructure development and spectrum acquisitions

We expect FCF to turn positive again in 2015E

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Further analysis indicates that in a regional context, on average, DIAL has much higher capex requirements than its domestic and regional peers’, with its capex-to-revenue ratio coming in at a 40% average over 2007-2012, compared with a peer average of 34%. We believe this is likely due to DIAL’s strategic objective of being the market leader in technology and innovation, (supported by DIAL’s extensive foreign direct investments [FDI] accumulating to approximately USD1.5bn, which has resulted in DIAL becoming Sri Lanka’s largest FDI contributor).

Figure 12: DIAL’s capex spend (as a proportion of revenue) is the highest among its regional peer group

Source: DIAL, Bloomberg, Amba estimates

Note: Our regional peer sample includes a domestic peer (Sri Lanka Telecom PLC), India-based peers (Reliance Communications, Bharti Airtel, Idea Cellular), Indonesia-based peers (Indosat Tbk PT, PT XL Axiata Tbk), a Singapore-based peer (Singapore Telecom) and a Philippines-based peer (Globe Telecom Inc.)

As shown below in Figure 13, we note that historically, during periods of high capex, DIAL’s FCF margin is largely negative and once capex is relaxed, the company’s FCF margin is distinctly higher. This trend further supports our cautious view on the company generating negative FCF margins with DIAL going into a new round of capex investments over 2013E-2014E.

Figure 13: Post DIAL’s capex cycle in 2007/2008, its FCF margins were higher than peers

Source: DIAL, Bloomberg

Note: Our regional peer sample includes a domestic peer (Sri Lanka Telecom PLC), India-based peers (Reliance Communications, Bharti Airtel, Idea Cellular), Indonesia-based peers (Indosat Tbk PT, PT XL Axiata Tbk), a Singapore-based peer (Singapore Telecom) and a Philippines-based peer (Globe Telecom Inc.)

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2007 2008 2009 2010 2011 2012 2013E 2014E 2015E

South Asia average capex/revenue Southeast Asia average capex/revenue

DIAL's capex/revenue

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DIAL's FCF/revenue South Asia average FCF/revenue Southeast Asia average FCF/revenue

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We anticipate higher gearing on account of pressured FCF

We expect DIAL’s pressured FCF, resulting from higher capex investments, to lead to higher financial leverage, as we believe the company would increasingly utilize debt funding to meet its investment expenditure. We believe that the new USD200m term loan (a five year tenure syndicated loan, taken on in tranches starting in July 2013) will push gearing up to above 45% in 2014E and exert pressure on DIAL’s balance sheet due to loan repayments and a higher interest burden.

DIAL’s gearing levels have increased over the year to reach 41% in 3Q13 – higher than its closest domestic peer (its only locally listed competitor, SLT, had a gearing level of 25.5% at the end of the same quarter) and in line with its regional peer average.

Figure 14: Currently in line with its regional peer average, we expect DIAL’s gearing to increase further in 2014E

Source: DIAL, Bloomberg

Since 2010, DIAL has maintained healthy levels of interest cover, with an average interest cover (EBIT/interest expense) ratio of 11.1x. However, we expect this ratio to reduce to 3.9x in 2013E on the back of the higher interest burden, due to greater leverage. It is noteworthy mentioning that DIAL’s credit risk profile is somewhat mitigated due to reliable support from its parent AGB, which in the past has provided corporate guarantees on debt when required. We believe this parental backing has helped DIAL to maintain its AAA credit rating (by Fitch Ratings) and a stable outlook.

Figure 15: Higher financial leverage to lower interest cover

Source: DIAL, Amba estimates

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Bharti Airtel SingaporeTelecom

Sri LankaTelecom

DIAL PT XL AxiataTbk

Idea Cellular RelianceCommunications

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Anticipated higher financial leverage to lower interest cover

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We forecast a lower dividend payout over 2013E-2015E

We highlight that although DIAL has maintained a stable dividend payout ratio over the past few years (2010-2012) of roughly 40%, the company did not pay dividends in 2008 and 2009 – during which the company incurred significant capex. Therefore, on the back of our forecast of DIAL generating negative FCF during 2013E and 2014E, we have lowered our dividend payout ratio to 25% over our explicit forecast period (from a 45% payout in 2012).

Figure 16: Dividend payout to shareholders may face pressure due to capex commitments

Source: DIAL, Amba estimates

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Dividend payout to come under pressure due to negative FCF

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We establish a valuation range for DIAL’s shares of

LKR8.3-9.9

Based on our current earnings outlook for DIAL shares, our 12-month valuation range is LKR8.3-9.9 per share, compared with the current share price of LKR9.0 as of 27 November 2013. We arrived at our valuation range after conducting a scenario analysis to a DCF valuation, and using EV/EBITDA and P/E-based relative valuation approaches. For factors that will provide an upside/downside to these suggested valuation ranges, please refer to pages 7 and 8 of the report.

Figure 17: Valuation range analysis provides a range of LKR8.3-9.9 per share (current share price of LKR9.0)

Source: DIAL, Bloomberg, Amba estimates

DCF analysis yields a valuation range of LKR8.3-9.9 per share

For DIAL, our base-case assumptions of a risk-free rate of 9.8% and a market risk premium of 5.0% yield a value per share of LKR9.2. Adjusting these assumptions (to allow for bull- and bear-case scenarios) implies a valuation range of LKR8.3-9.9.

Other elements of our valuation approach include the following:

DIAL’s current capital structure comprises 28% debt and 72% equity. We have assumed a 40% debt and 60% equity target capital structure.

Our base-case valuation assumes a terminal growth of 1.0%.

Figure 18 reflects our DCF assumptions for DIAL. We have estimated the following:

EBIT and FCF figures throughout the explicit and fade periods.

We have assumed a nominal effective tax rate of approximately 17.0% from 2014E onwards, following the expiration of DIAL’s 15-year tax holiday period.

Terminal value at 2022E, calculated by applying a terminal growth rate to unleveraged FCF as of 2022E.

Finally, we arrived at our enterprise value (EV) by discounting the unleveraged FCF values over the explicit and fade periods at the group WACC.

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52-week range

P/E analysis (scenario analysis)

EV/EBITDA analysis

DCF analysis

Our base-case assumptions include a risk-free rate of 9.8% and a market risk premium of 5.0%

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Figure 18: Amba DCF assumptions schedule (base case)

WACC assumptions

2014E

Target capital structure 40/60

Cost of equity 15.1% EBIT total (1-t) 6,722

Cost of debt 12.5% FCF (1,280)

Growth rate 1.0% Terminal value (undiscounted) 167,781

WACC 13.2% EV 74,767

Source: Amba estimates Note: All figures are in LKRm unless otherwise stated

Taking into consideration the upside and downside risks discussed on pages 7 and 8, we arrive at bull- and bear-case scenarios (shown in Figure 19) to establish our valuation range of LKR8.3-9.9. These assumptions yield the following scenarios:

Bull-case scenario: Here, we assume that DIAL performs better than our estimates and achieves a 5.0% increase in net subscriber additions each year, over and above our base-case assumptions, across all three segments. This scenario also assumes ARPU to be 2.0% higher than base-case YoY growth rates across all segments. This leads to revenue growth of 14.1% YoY in 2013E (compared to the base-case YoY growth rate of 13.5% in 2013E), and translates to a 10.9% CAGR over 2013E-2015E (compared to our base-case estimate of 10.0%). This scenario also assumes a 0.5% expansion (above our base-case estimates) in the EBITDA margin across all segments, leading to a 102bps increase through 2015E (compared to our base-case estimate of 54bps over the same period).

Bear-case scenario: The potential downside assumes a 5.0% decline in subscriber net additions and a 2.0% decline in ARPU across all segments over our explicit forecast period, compared to our base-case estimates. This results in a YoY revenue growth rate of 12.8% in 2013E (compared to the base-case YoY growth rate of 13.5%) and a 9.0% CAGR over 2013E-2015E (compared to our base-case estimate of 10.0%). Here, we also assume a 0.5% contraction in the EBITDA margin (below our base-case estimates) across all segments, resulting in a 3bps increase through 2015E (compared to our base-case estimate of 54bps over the same period).

Scenario analysis driven by changes to subscriber additions, ARPU levels and EBITDA margin estimates

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Figure 19: DIAL scenario analysis assumptions

Base Case Bull case Bear case

2012 2013E 2014E 2015E 2013E 2014E 2015E 2013E 2014E 2015E

Mobile operations

Revenue 49,123 55,360 59,618 63,707 55,666 60,921 65,241 55,055 58,320 62,183

YoY growth 19.0% 12.7% 7.7% 6.9% 13.3% 9.4% 7.1% 12.1% 5.9% 6.6%

Blended ARPU 6,357 6,463 6,779 7,027 6,497 6,916 7,174 6,430 6,643 6,880

YoY growth 10.7% 1.7% 4.9% 3.6% 2.2% 6.5% 3.7% 1.1% 3.3% 3.6%

Subscribers 7,727 8,566 8,794 9,067 8,568 8,808 9,094 8,563 8,780 9,039

Net adds 538 839 228 273 841 240 286 836 217 259

EBITDA margin 32.4% 32.6% 32.7% 32.8% 32.7% 33.2% 33.3% 32.4% 32.2% 32.3%

FB operations

Revenue 4,246 5,036 5,887 6,576 5,066 6,046 6,797 5,007 5,730 6,358

YoY growth 137.9% 18.6% 16.9% 11.7% 19.3% 19.3% 12.4% 17.9% 14.4% 11.0%

ARPU 8,057 8,330 8,322 8,322 8,361 8,483 8,488 8,299 8,483 8,155

YoY growth -10.2% 3.4% -0.1% 0.0% 3.8% 1.5% 0.1% 3.0% 2.2% -3.9%

Subscribers 527 605 707 790 606 714 801 603 701 780

Net adds 328 78 103 83 79 108 87 76 98 79

EBITDA margin 41.9% 40.0% 43.3% 43.5% 40.2% 43.6% 43.7% 39.8% 42.8% 43.0%

Pay-TV operations

Subscription revenue 2,500 2,983 3,503 4,034 3,000 3,596 4,171 2,965 3,412 3,900

YoY growth 28.4% 19.3% 17.4% 15.2% 20.0% 19.8% 16.0% 18.6% 15.0% 14.3%

ARPU 9,468 9,499 9,624 9,768 9,535 9,793 9,964 9,464 9,454 9,573

YoY growth 5.1% 0.3% 1.3% 1.5% 0.7% 2.7% 1.7% 0.0% -0.1% 1.3%

Subscribers 264 314 364 413 315 367 419 313 361 407

Net adds 48 50 50 49 51 52 51 49 48 47

EBITDA margin 21.7% 19.7% 22.4% 22.8% 19.9% 22.9% 23.3% 19.5% 21.9% 22.3%

DIAL group

DIAL revenue 56,345 63,928 69,584 74,922 64,284 71,150 76,826 63,574 68,026 73,034

YoY growth 24.1% 13.5% 8.8% 7.7% 14.1% 10.7% 8.0% 12.8% 7.0% 7.4%

DIAL EBITDA margin 32.6% 32.4% 33.0% 33.1% 32.6% 33.4% 33.6% 32.3% 32.4% 32.6%

Source: DIAL, Amba estimates

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EV/EBITDA used as the primary relative valuation technique to

support our DCF analysis

DIAL’s 12-month forward EV/EBITDA has ranged from 3.0x to 8.4x since 2010. We have used DIAL’s two-year, average historical forward EV/EBITDA multiple (which stands at 4.2x) and have applied a 5% premium and a 5% discount to this historical average to arrive at a range of LKR8.6-9.8.

Figure 20: DIAL has traded at an EV/EBITDA range of 3.0x-8.4x since 2010

Source: DIAL, Bloomberg

DIAL currently trades at a 2014E multiple of 4.1x – a 1.9% discount to its two-year average.

In determining an EV/EBITDA valuation range, we apply two scenarios:

Optimistic scenario: Under this scenario, we applied a potential upside to subscriber net additions resulting from DIAL’s strong brand name and established market presence, which promote customer loyalty and therefore referral customers, as well as a demand-driven increase in ARPU. We also assume that the company’s capex investments (particularly on broadband and 4G-LTE technology) will reap better-than-expected results over our forecast period. We applied a 5% premium to the two-year EV/EBITDA average and arrived at a forward multiple of 4.4x. Applied to our forecast EBITDA of LKR22,929 in 2014E, this leads to a share price of LKR9.8 per share.

Pessimistic scenario: Here we assume a 5% discount to the two-year average, implying that DIAL will trade at a forward multiple of 4.0x. This could be justified mainly by lower-than-estimated net subscriber adds, as well as by a fall in ARPU levels (primarily in the broadband and pay-TV segments). Here, we also assume that cost escalations could erode margins further. Applying this multiple to our 2014E EBITDA estimate, we arrive at a share price of LKR8.6 per share.

Further comparison with regional peers indicates that DIAL trades at a 35.5% discount to its peer average. We believe this is likely due to the competitive pressures facing DIAL within the domestic telecommunications industry, largely due to the intense price competition prevalent in the market, which has led to the company reporting lower EBITDA margins compared to its regional peers.

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Figure 21: DIAL trades at an EV/EBITDA of 4.1x 2014E – a 22.9% premium to its domestic peer SLT

Company name

EV/EBITDA EBITDA CAGR

2010 2011 2012 2013E 2014E 2013E-2015E

Dialog Axiata PLC 9.5x 5.1x 4.6x 4.6x 4.1x 10.6%

Domestic peers

Sri Lanka Telecom 5.0x 5.1x 4.8x 3.7x 3.4x 9.7%

International peers

Reliance Communications 5.9x 7.9x 8.9x 8.5x 8.1x 14.5%

Indosat Tbk PT 5.4x 5.6x 5.1x 3.8x 3.6x 5.4%

China Mobile 4.4x 3.6x 4.2x 3.5x 3.5x 0.9%

Bharti Airtel 9.9x 8.2x 7.2x 7.1x 6.2x 12.1%

Idea Cellular 8.8x 9.1x 8.5x 8.0x 6.9x 23.2%

Singapore Telecom 10.4x 11.1x 12.4x 13.5x 13.3x -0.1%

PT XL Axiata Tbk - Indonesia 5.9x 5.3x 6.4x 6.6x 5.9x 4.2%

Globe Telecom Inc - Phillipines 4.2x 5.6x 5.5x 7.5x 6.9x 5.4%

Mean 6.6x 6.8x 7.0x 6.9x 6.4x 8.4%

Median 5.9x 5.6x 6.4x 7.1x 6.2x 5.4%

High 10.4x 11.1x 12.4x 13.5x 13.3x 23.2%

Low 4.2x 3.6x 4.2x 3.5x 3.4x -0.1%

Source: DIAL, Bloomberg, Amba estimates Note: All of the selected peers have the majority of their business focused on mobile operations

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P/E analysis yields a range of LKR8.3-9.2 per share

DIAL’s 12-month forward P/E has ranged from 6.8x to 14.8x since January 2011. The share’s one-year historical forward average P/E stands at 10.2x. The stock currently trades at 10.5x its one-year 2014E forward EPS (based on our forecasts) – a 3.3% premium to its one-year historical average.

Figure 22 presents DIAL’s valuation metrics relative to its peers. DIAL trades at a 41.5% discount to the average peer P/E and at a 24.9% discount in relation to SLT.

Applying a 5% upside and 5% downside (warranted by the upside and downside risks as discussed on pages 7 and 8) to the 12-month historical average, we arrive at a range of LKR8.3-9.2.

Figure 22: DIAL trades at a 2014E P/E multiple of 10.5x

Company name

P/E EPS CAGR FCF yield

2010 2011 2012 2013E 2014E 2013E-2015E 2011 2012

Dialog Axiata PLC 24.5x 14.0x 11.2x 11.1x 10.5x 8.2% 14.5% 6.1%

Domestic peers

Sri Lanka Telecom 22.5x 19.2x 19.9x 15.1x 14.0x 11.8% 2.8% -1.6%

International peers

Reliance Communications 16.5x 18.7x 17.0x 23.4x 19.4x 46.7% -4.5% -6.5%

Indosat Tbk PT 45.3x 36.8x 93.4x 110.2x 23.9x 43.5% 4.2% 3.5%

China Mobile 11.0x 9.8x 11.3x 10.3x 10.8x -3.2% 8.9% 7.9%

Bharti Airtel 22.4x 30.1x 48.6x 33.3x 19.9x 63.9% 3.8% 5.6%

Idea Cellular 24.8x 45.2x 37.3x 29.5x 21.3x 63.9% -6.2% 5.0%

Singapore Telecom 12.6x 12.6x 16.3x 16.1x 14.8x 4.7% 6.2% 6.1%

PT XL Axiata Tbk - Indonesia 15.6x 13.6x 17.6x 22.9x 20.7x -13.8% 5.0% -2.5%

Globe Telecom Inc - Phillipines 10.9x 15.3x 21.2x 19.7x 17.1x 10.2% 6.5% 1.4%

Mean 20.2x 22.4x 23.6x 21.3x 18.0x 25.3% 2.9% 2.1%

Median 16.5x 18.7x 18.7x 21.3x 19.4x 11.8% 4.2% 3.5%

High 45.3x 45.2x 48.6x 33.3x 23.9x 63.9% 8.9% 7.9%

Low 10.9x 9.8x 11.3x 10.3x 10.8x -13.8% -6.2% -6.5%

Source: DIAL, Bloomberg, Amba estimates Note: Any multiple above 50 has been considered an outlier and has been excluded from calculations

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Share price performance

DIAL shares closed at LKR9.0 on 27 November 2013 – LKR1.0 higher than 12 months earlier and up 12.5% YoY – compared to a 7.8% increase in the S&P SL 20, a 7.7% increase in the All Share Price Index (ASPI) and a 10.2% decline in SLT over the period.

Figure 23: DIAL has outperformed SLT and the local indices during the last 12-month period

Source: CSE, Bloomberg

As shown in Figure 24, over the past two years, DIAL has outperformed the ASPI and the S&P SL 20 indices as well as its closest domestic rival SLT.

Figure 24: DIAL versus key indices

3m 6m 1 year 2 years 3 years

DIAL 11.1% -4.3% 12.5% 15.4% -24.4%

SLT -5.3% -12.1% -10.2% -21.1% -16.9%

S&P SL 20 -1.5% -12.8% 7.8% 2.0% -14.2%

ASPI -0.1% -10.7% 7.7% -4.6% -10.0%

Source: CSE, Bloomberg

40%

60%

80%

100%

120%

140%

Nov-10 Mar-11 Jul-11 Nov-11 Mar-12 Jul-12 Nov-12 Mar-13 Jul-13 Nov-13

DIAL SLT ASPI S&P SL20

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Earnings release focus areas

Here is a checklist of items that investors should track in the next – and subsequent – quarterly earnings release. We will closely track the performance of DIAL across these key areas, and will revise our forecasts and update our valuation range in upcoming earnings notes.

For the firm as a whole

1. Has the group taken on any new debt, which has resulted in a change to the credit rating or credit outlook for DIAL?

2. Have there been any new telecommunication regulations imposed by the government of Sri Lanka or the TRCSL?

Mobile operations segment

1. How have penetration rates changed?

2. Any updates on industry consolidation in this segment?

3. Has the TRCSL made further revisions to the minimum floor tariff rule?

4. Has the number portability rule come into effect?

Fixed business operations segment

1. Has DIAL made any additional spectrum acquisitions?

2. Is there an increase in broadband penetration rates in Sri Lanka?

3. Is the BB project on track, to be commissioned in the fourth quarter of 2014?

Pay-TV operations segment

1. Are there any new entrants (domestic or foreign) into this segment?

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Appendix 1: The Sri Lankan mobile telecommunications

industry

Industry overview

The Sri Lankan mobile telecommunications industry comprises five main licensed players (as highlighted below in Figure 25). Dialog Axiata PLC (CSE ticker: DIAL) and Sri Lanka Telecom PLC (CSE ticker: SLT) are the only two listed operators, dominating the industry with an estimated combined revenue market share of approximately 80%. Of the two, DIAL has the higher market share in the mobile operations segment and a larger mobile subscriber base of over 8.5m (compared to SLT’s 4.5m).

SLT, like DIAL, is a quad-play (mobile, fixed, data and TV) services provider. It is currently the market leader in fixed voice and broadband. Etisalat, in Sri Lanka is a fully owned subsidiary of Emirates Telecommunications Corporation of the United Arab Emirates. It began operations in Sri Lanka in February 2010, after acquiring a 100% stake in Tigo (a subsidiary of Millicom International Cellular [MIC]). Tigo was Sri Lanka’s first mobile network provider when it launched operations in 1989 under the brand name Celltel, which was later rebranded as Tigo in 2007 (following its acquisition by MIC). Airtel Lanka Ltd (ALL), a subsidiary of Bharti Airtel Limited (India), commenced its Sri Lankan operations in January 2009. Entering the industry as the fifth player, ALL became the fastest operator to reach 1m customers in Sri Lanka and has now achieved island-wide coverage. Hutchison Telecommunications Lanka (Pvt) Ltd (Hutch) launched operations in Sri Lanka in 2004, initially under the brand name Call Link. It is a member of Hutchison Asia Telecom, a subsidiary of the Hutchison Whampoa Group.

The Sri Lankan telecommunications sector’s value (LKR147bn in 2012) is set to increase to LKR167bn by 2015, according to SLT’s annual report and Telecommunications Regulatory Commission of Sri Lanka (TRCSL) estimates. The market also includes mobile phone operators that provide triple- and quad-play services.

Figure 25: Licensed telecommunication operators

Category of service

Number of operators

Fixed-access telephone service 3

Cellular mobile phones (DIAL, SLT, Etisalat, ALL, Hutch) 5

Data communications (facility-based) 6

Data communications (non-facility based) and ISPs 9

Trunk mobile radio 1

Leased circuit providers 1

Licensed payphone service providers 1

External gateway operators 10

Direct-to-home satellite broadcasting service 3

Cable TV distribution network 4

Source: TRCSL Note: Data as of June 2013

Competitive landscape in the mobile telecommunications industry

The domestic mobile telecommunications industry is highly saturated, with penetration levels of over 98% in 2012 (versus 55% in 2008), according to statistics issued by the Central Bank of Sri Lanka (CBSL). However, despite this, we believe the domestic mobile market has further headroom for penetration, similar to other regional markets, as indicated in Figure 26.

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Figure 26: Sri Lanka has more headroom for mobile penetration similar to other regional markets

Source: The Global Information Technology Report 2013 (GITR 2013)

Note: Data as of 2011 (most recent data available from this source). As per statistics released by the CBSL, mobile penetration in Sri Lanka stood at 98% in 2012.

As mobile penetration in the country nears 100%, growth in the industry would slow, thereby increasing competition, as the five incumbent operators battle for a larger share of the approximately 21m potential subscribers through tariff reductions (although not below floor rates) and value additions. Incumbents have different subscriber bases, mostly operating on similar technology platforms (offering triple- and quad-play services) and have sufficient parent company backing to invest further, if required.

Sri Lankan operators have seen robust growth since the war ended in 2009, and we believe further growth would be limited, unless it comes through diversified offerings such as quad-play, the adoption of new technology (such as fourth-generation long-term evolution [4G-LTE] mobile and fixed broadband services, which have recently been introduced in Sri Lanka), or industry consolidation to eliminate competition and increase market share (such as DIAL’s acquisition of Suntel Limited (one of Sri Lanka’s leading fixed line and broadband telecommunications operators) in May 2012).

We believe over 80% of the current national subscriber base uses prepaid connections; while prepaid ARPU is lower than postpaid ARPU, we believe that most new subscriber additions would fall into this segment. Furthermore, price increases (currently above the minimum stipulated floor rate, as set by the TRCSL) may not be practical, given the intense competition within the industry and the fact that Sri Lanka already has one of the lowest mobile tariff rates in the region.

Figure 27: Mobile cellular tariffs (average per-minute cost) in Sri Lanka is among the lowest in the region

Source: GITR 2013

72% 73% 87%

99% 103%

127% 150%

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Investments in technological infrastructure are also a key component of growth, as firms need to set up the foundation to prepare for the adoption of new technology. DIAL and SLT have already identified this need, as evidenced by their capex averaging 30% of total revenues.

Figure 28: Capex/revenue averaged roughly 30% for DIAL and SLT in 2012

Source: DIAL, Sri Lanka Telecom PLC

A key success factor in this industry is network coverage, which is supported by increasing infrastructure spending and leads to economies of scale through a higher resulting subscriber base. The recent rollout of 4G LTE services has brought on higher capex for the largest companies in the industry; however, this is a much needed investment.

Global smartphone trends highlight the dominance of emerging markets

Over the past few years, global smartphone penetration has increased substantially due to changing consumer dynamics (moving from the need for simple voice telephony to data consumption and creation) and greater affordability. According to Gartner Inc. (a global information technology research and advisory company), smartphone sales accounted for approximately 52% of total mobile phone sales in 2Q13, exceeding sales of feature phones for the first time. International Data Corporation (IDC), (a global provider of market intelligence and advisory services for the information communications technology [ICT] sector), forecasts global smartphone shipments to grow 40% YoY to reach over 1.0bn units in 2013 and 1.7bn units in 2017. In addition, global average selling prices (ASPs) are estimated to decline to USD372 in 2013, according to IDC statistics, from USD407 in 2012 and USD443 in 2011.

IDC expects emerging markets to spur demand and growth in smartphone adoption, with smartphone shipments expected to grow at a 15.7% CAGR over 2013-2017 in emerging markets compared with an 8.3% CAGR in developed markets. In addition, IDC expects emerging markets to dominate the global smartphone market, accounting for approximately 71% of all smartphone shipments in 2017. The ASPs in emerging markets should decline at a 4.2% CAGR over 2013-2017 – down to USD259 in 2017 from an expected USD307 in 2013. Vendors in these markets are compelled to lower their price points, as emerging markets generally have lower average per capita income levels than developed nations. Furthermore, smartphones have now become the preferred choice for affordable access to computing in these markets, further driving demand for low-cost devices.

Broadband industry in Sri Lanka

Sri Lanka’s fixed and mobile broadband subscriber base grew at an 88.5% CAGR over 2008-2011, off a small subscriber base. As shown in Figure 29, at the end of 2011, Sri Lanka’s broadband subscriber base was 4.0% of the total population, well below its regional peer average of approximately 11.1%. This lag indicates that Sri Lanka’s broadband and data usage market is still at its infancy and has immense potential for growth. The growing use of smartphones is likely to drive additional broadband growth, as these devices enable much larger volumes of data transfer, requiring higher usage speeds and larger data packages. Sri Lanka also has the lowest broadband

0%

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40%

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2008 2009 2010 2011 2012

Capex/revenue

DIAL SLT

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tariff rates in the region (and one of the lowest in the world), which could encourage faster and higher penetration.

Figure 29: Sri Lanka’s broadband penetration rates come in at 4.0%, lower than its regional peer average of 11.1%

Figure 30: Fixed broadband internet tariffs in Sri Lanka are the lowest in the region

Source: GITR 2013

Note: The regional average excludes Hong Kong, an outlier with 55.2% mobile penetration. DIAL states that 7% of the country’s population and 29% of total households have broadband access as of September 2013

Source: GITR 2013

Note: The regional average excludes Hong Kong, an outlier with 55.2% mobile penetration. DIAL states that 7% of the country’s population and 29% of total households have broadband access as of September 2013

Pay-TV industry in Sri Lanka

As of June 2013, there were three direct-to-home (DTH) satellite broadcasting service providers and four cable TV distributors in Sri Lanka’s pay-TV market. DIAL’s key competitors in the pay-TV arena include Peo TV (from SLT) and Lanka Broadband Networks (LBN). DIAL dominates the market with 78% market share (based on subscriber numbers) in 2012.

Figure 31: Pay-TV operators in Sri Lanka

Name Technology Established

Dialog TV Digital satellite 2005

Digital Pay TV (TV Lanka) Digital signals 2012

PEO TV (SLT Visioncom) IPTV (ADSL and WiMAX) 2008

Lanka Broadband Networks (LBN) Analog/digital cable 2000

Source: Online journal articles

Pay-TV is an avenue of growth for Sri Lankan telecommunication operators, particularly as the mobile market has near-100% penetration. However, the TV entertainment industry in the country is dominated by free-to-air (terrestrial) television broadcasting, which does not use satellites or transmission cables. In Sri Lanka, the terrestrial broadcasting network comprises approximately 20 private and state-owned operators, providing a variety of free entertainment programs, thereby limiting demand for pay-TV in Sri Lanka. This is one of the main reasons for the low penetration (8.2% in 2012) of pay-TV operators in the country.

Industry regulation

Entry into Sri Lanka’s mobile industry is regulated by the TRCSL through additional licenses. Although the industry is highly competitive, the TRCSL has the authority to issue a license, if necessary, at its discretion. The actions of this regulatory body could either ease or increase competition among operators.

For example, the TRCSL imposed a minimum tariff of LKR1.50 per outgoing minute to ease price competition among operators. Despite this floor tariff, operators try to charge above this rate to meet their rising fixed and maintenance costs.

0%

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anka

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Fixed broadband Mobile broadband

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Another potential regulatory impact on the country’s telecom operators could be the approval of number portability – this would allow a subscriber to switch operators without changing their phone number, thus minimizing switching costs, and possibly encouraging higher churn rates.

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Appendix 2: Company overview

Dialog Axiata PLC (DIAL), an 83.3%-owned subsidiary of Malaysia’s Axiata Group Berhad (through its wholly owned subsidiary Axiata Investments [Labuan] Limited), was the fourth entrant to the Sri Lankan cellular industry in 1995. As of today, it is the largest mobile operator in the country in terms of subscriber numbers and revenue share. As of 30 September 2013, DIAL had over 8.5m mobile customers (around 38% market share), making it the market leader in the domestic mobile operations industry. It is also among the largest listed companies on the Colombo Stock Exchange (CSE) by market capitalization, with a market cap of LKR73.3bn as of 27 November 2013, and one of only two listed telecom operators in the country.

Figure 32: Mobile operations bring in just over 87% of group revenue

Figure 33: Mobile operations generate around 85% of group EBITDA

Source: DIAL

Source: DIAL

DIAL recorded LKR56.3bn in revenue in 2012, at a 10.5% CAGR over 2008-2012. EBITDA came in at LKR18.4bn (based on our calculations), representing a 5.1% CAGR over 2008-2012.

-

10,000

20,000

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2010 2011 2012

LKRm

Mobile operations Fixed business operationsTelevision operations

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20,000

30,000

40,000

50,000

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2010 2011 2012

LKRm

Mobile operations Fixed business operationsTelevision operations

Figure 34: DIAL’s revenue grew at a 10.5% CAGR over 2008-2012

Figure 35: DIAL’s EBITDA grew at a 5.1% CAGR over 2008-2012

Source: DIAL Source: DIAL

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DIAL’s business segments

Mobile operations

DIAL is involved in domestic mobile (through Dialog Mobile), international (Dialog Global) and tele-infrastructure (Dialog Tele-Infrastructure [DTI]) operations, and these continue to remain the cornerstone of the company’s business. The mobile operations segment is DIAL’s largest revenue source, as well as its most profitable (it accounted for approximately 87% of revenue and EBITDA in 2012).

Dialog Mobile (DM) offers 2.5G, 3G and 3.5G mobile services, and was the first telecom service provider in South Asia to launch mobile 4G-LTE broadband services in April 2013. As mentioned previously, its customer base of over 8.5m makes it the market leader in Sri Lanka’s mobile communications industry, and this is achieved through its wide mobile coverage encompassing 2,600 base stations.

During 2012, DM became the first mobile operator in Sri Lanka to receive a Payment Systems Provider (PSP) license by the Central Bank of Sri Lanka, allowing DM to gain a first-mover advantage through its new mobile money transfer service, eZ Cash. A PSP can connect to multiple acquiring banks, cards and payment networks to offer online services for accepting electronic payments from a customer through credit cards, bank transfers, debit cards and other bank-based payments.

Dialog Global (DG), the international arm of DIAL, commenced operations in 2003. It provides state-of-the-art gateway facilities (with access to satellite earth stations and submarine cable systems) offering retail and wholesale data, and voice services in partnership with 583 operators in over 200 global destinations. Recently, DG invested in a new high-speed submarine cable at a cable landing station to be located in south Colombo, through the Bay of Bengal. Anticipated to be commissioned in 4Q14, this investment is expected to boost international connectivity by creating the single-largest infusion of international bandwidth in Sri Lanka to date.

DIAL’s Tele-Infrastructure (DTI) arm provides infrastructure (tower and ground space) facilities, as well as data communication services (through its optical fiber network) across major cities in Sri Lanka. At the end of 2012, DIAL had 1,345 shareable tower sites (an increase of 35% YoY), with an external tenancy ratio of 1.05x (compared with 1.19x in 2011). Income from this sub-segment is generated primarily through tower sharing with other mobile and radio operators.

Fixed business (FB) operations

This segment operates under DIAL’s fully owned subsidiary, Dialog Broadband Networks Pvt Limited (DBN), and is the second-largest fixed telecommunications provider in Sri Lanka (after Sri Lanka Telecom PLC). In 2012, the segment accounted for approximately 8% of revenue and approximately 10% of group EBITDA. It provides a range of services to both households and businesses, including fixed telephony, broadband Internet, and converged information and communications technology solutions (such as IPVPN, VoIP and hosted PABX). DBN also provides radio and optical fiber-based transmission infrastructure facilities, and has successfully established Sri Lanka’s largest Wi-Fi network, comprising 2,000 hot spots.

According to DIAL, DBN was the first in Sri Lanka to launch 4G-LTE high-speed broadband services in December 2012. The company also consolidated its market position in 2012, with its acquisition of Suntel Limited (one of Sri Lanka’s leading fixed line and broadband telecommunications operators) in March 2012, leading to an approximately 170% increase in the subscriber base to 537,000 subscribers. Further, in May 2013, DBN acquired a 2.3GHz spectrum band through its 100% acquisition of Sky Television and Radio Network Pvt Ltd, which it plans to use to expand its 4G-LTE services.

Television operations

DIAL operates a pay-TV business under its Dialog TV (DTV) subsidiary, where it has an estimated 78% market share (according to DIAL’s 2012 annual report) in an emerging industry, serving over 264,000 Sri Lankan households. In 2012, this segment brought in approximately 5% of revenue and 4% of group EBITDA.

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DTV is the largest satellite-based, direct-to-home (DTH) digital television provider in Sri Lanka and the only pay-TV operator to have island-wide coverage. This service allows subscribers to receive television signals through a satellite dish connected to their homes. DTV’s product offerings include approximately 10 local channels and over 70 international channels (such as CNN, BBC, Star, HBO, AXN, ESPN, Ten Sports, Discovery and MTV), offering content in both standard and high-definition formats. During 2012, DTV commenced upgrades of its digital satellite broadcasting network (from MPEG2 to MPEG4 and HD technologies).

Management strategy, transparency and governance

As Sri Lanka’s market leader in mobile communications, DIAL continues to focus on pioneering information communications technology (ICT) services in Sri Lanka. The company’s management strategy incorporates an aggressive, but planned capital expansion program, while maintaining prudent resource management policies. In addition, DIAL believes that further shareholder value can be added through cost optimization and judicious cash flow management.

DIAL’s disclosure is reasonably adequate in a Sri Lankan context, with sufficient information presented through the annual and quarterly reports, and investor presentations. In addition, it is noteworthy to mention that DIAL maintains a proactive and responsive investor relations department, capable of handling inquiries from investors and analysts and are forthcoming with requested information.

Shareholding structure

DIAL’s largest shareholder is its parent company, Axiata Investments (Labuan) Limited (a private subsidiary of Axiata Group Berhad), with an 83.3% stake. Domestic retail investors own 6.8% of the shares, while the Dialog Employee Share Option Scheme (ESOS) holds a minority stake of approximately 2.0%.

Figure 36: DIAL’s largest shareholder is its parent company Axiata Investments (Labuan) Limited

Source: DIAL

Note: Data as of June 2013. The grey section represents the ESOS minority shareholder base.

The top five shareholders as of September 2013 are presented below.

Name of shareholder Description Stake

Axiata Investments (Labuan) Limited Parent company 83.3% HSBC-BBH-Genesis Smaller Companies An emerging markets investment fund 2.4% Employees Provident Fund A state-controlled pension fund in Sri Lanka 2.2% Dialog Axiata Employees ESOS Trust Trust set up to administer the Employee Share Option Scheme 2.0% HSBC International nominees Limited Morgan Stanley and INTL PLC

A US-based banking and financial services MNC 1.1%

Source: DIAL

Axiata Group 83.3%

Local investors - public 6.8%

Foreign investors - public 7.9%

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Board of directors

As of December 2012, DIAL’s board comprised eight directors. Their details are provided below.

Name of Director Description

Datuk Azzat Kamaludin Chairman of DIAL, and non-independent and non-executive director. A member of the board since July 2008. An attorney-at-law by profession.

Dr. Hans Wijayasuriya Group CEO and non-independent, executive director. A member of the board since 2001, and has been with DIAL for over 19 years.

Mr. Moksevi Prelis Independent non-executive director. A member of the board for nine years. A banker and engineer by profession.

Mr. Mohamed Muhsin Independent non-executive director. A member of the board since June 2006. An accountant by profession.

Mr. Jayantha Dhanapala Independent non-executive director. Appointed to the DIAL board in August 2007.

Dato’ Sri Jamaludin Ibrahim Non-independent non-executive director since March 2011. Currently also the president and group CEO of Axiata. A veteran in the ICT industry (since 1981).

Mr. James Maclaurin Non-independent non-executive director. Appointed to the DIAL board in May 2011. Currently the group CFO of Axiata. Has over 16 years of experience in the telecommunications industry and has held a number of senior finance positions throughout his career.

Mr. Mohd Khairil Abdullah Non-independent non-executive director. Appointed to the DIAL board in November 2012. Currently serves as the group chief marketing and operations officer of Axiata. An engineer by profession.

Source: DIAL

Corporate holding structure

Figure 37: DIAL Corporate holding structure

Source: DIAL

Pay-TV services

Dialog Axiata PLC

Dialog TV

Mobile operations

Dialog Tele-infrastructure (DTI)

Dialog Mobile (DM)

Dialog Global (DG)

Fixed business operations

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Appendix 3: Key financial data

Summary group financials (LKRm)

INCOME STATEMENT 2010 2011 2012 2013E 2014E 2015E

(For the year ended 31 December)

Revenue 41,423 45,412 56,345 63,928 69,584 74,922

EBITDA 15,218 16,512 18,357 20,737 22,929 24,814

EBIT 5,413 6,207 6,801 7,721 8,065 9,030

Interest expense (655) (480) (558) (1,981) (1,174) (1,416)

Net profit 5,047 4,870 6,030 6,631 6,967 7,201

BALANCE SHEET 2010 2011 2012 2013E 2014E 2015E

(As at 31 December)

Current assets

Cash and cash equivalents 5,434 10,452 8,647 7,458 8,000 8,499

Accounts receivable 9,635 10,281 12,022 13,695 14,615 15,241

Inventories 271 409 284 443 435 470

Total current assets 15,340 21,143 20,953 21,596 23,049 24,209

Non-current assets

Property, plant and equipment 53,014 51,128 59,064 64,831 76,556 81,366

Goodwill 1,894 1,894 8,248 8,248 8,248 8,248

Intangible assets 1,863 1,975 2,138 8,560 5,821 3,958

Total non-current assets 56,820 55,084 69,727 81,615 96,209 106,661

Total assets 72,160 76,227 90,680 103,211 119,259 130,870

Current liabilities

Short-term debt 4,864 6,055 12,833 21,147 19,682 14,216

Accounts payable 13,841 15,837 26,164 31,024 32,920 34,225

Total current liabilities 18,718 21,955 39,020 52,756 53,185 49,024

Non-current liabilities

Long-term debt 20,672 17,018 12,094 7,959 18,323 28,687

Post-retirement benefit obligation 391 444 587 715 745 753

Total non-current liabilities 23,539 21,078 14,478 10,939 21,332 31,704

Equity

Common share capital 28,104 28,104 28,104 28,104 28,104 28,104

Retained profit 3,529 6,789 10,737 13,019 18,244 23,645

Total equity 29,902 33,194 37,182 39,516 44,741 50,142

Total liabilities and equity 72,160 76,227 90,680 103,211 119,259 130,870

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CASH FLOW STATEMENT 2010 2011 2012 2013E 2014E 2015E

(For the year ended 31 December)

Operating activities

Net cash flow from operating activities 14,861 18,611 21,522 23,211 23,751 24,768

Investing activities

Purchase of PPE and intangible assets (6,790) (8,719) (17,409) (25,206) (23,849) (18,730)

Net cash flow from investing activities (6,662) (8,268) (20,517) (24,788) (29,191) (25,951)

Financing activities

Debt issuance/(repayment) (4,406) (2,065) 968 4,180 8,898 4,898

Dividends paid to common shareholders - (1,629) (2,036) (2,106) (1,742) (1,800)

Net cash flow from financing activities (6,690) (5,450) (2,695) (1,101) 5,982 1,682

Net increase/(decrease) in cash and cash equivalents 1,510 4,893 (1,691) (2,678) 542 499

KEY RATIOS 2010 2011 2012 2013E 2014E 2015E

Growth

Revenue growth (%) 14.3 9.6 24.1 13.5 8.8 7.7

EBITDA growth (%) 78.1 8.5 11.2 13.0 10.6 8.2

EBIT growth (%) 154.0 14.7 9.6 13.5 4.5 12.0

Net profit growth (%) 141.3 (3.5) 23.8 10.0 5.1 3.4

Recurrent diluted EPS growth (%) 136.4 (1.3) 26.8 11.5 5.1 3.4

Margins

EBITDA margin (%) 36.7 36.4 32.6 32.4 33.0 33.1

EBIT margin (%) 13.1 13.7 12.1 12.1 11.6 12.1

Net profit margin (%) 12.2 10.7 10.7 10.4 10.0 9.6

ROCE (%) 8.2 9.2 15.6 9.2 7.6 7.8

ROE (%) 17.4 15.4 17.1 17.3 16.5 15.2

Liquidity and Efficiency

Current Ratio (x) 0.8 1.0 0.5 0.4 0.4 0.5

Total asset turnover (x) 0.6 0.6 0.6 0.6 0.6 0.6

Gearing and Cash Flow

Debt/capital (%) 46.1 41.0 40.1 42.4 45.9 46.1

Interest cover (x) 8.3 12.9 12.2 3.9 6.9 6.4

Free cash flow (FCF) yield (%) 6.5 14.5 6.1 (2.7) (0.1) 8.2

Net debt/FCF (x) 2.5 1.3 4.0 (10.9) NM 5.7

Valuation

P/E (x) 24.5 14.0 11.2 11.1 10.5 10.2

P/BV (x) 4.1 2.1 1.8 1.9 1.6 1.5

EV/Sales (x) 3.5 1.9 1.5 1.5 1.4 1.3

EV/EBITDA (x) 9.5 5.1 4.6 4.6 4.1 3.8

EV/FCF (x) 17.8 8.5 20.4 (47.6) NM 15.7

PER SHARE DATA 2010 2011 2012 2013E 2014E 2015E

Recurrent diluted EPS 0.58 0.58 0.73 0.81 0.86 0.88

Common dividend per share (LKR) 0.20 0.25 0.33 0.20 0.21 0.22

Book value per share (BVPS) 3.67 4.08 4.57 4.85 5.49 6.16

Net operating cash flow per share 1.82 2.29 2.64 2.85 2.92 3.04

Net cash flow per share 0.19 0.60 (0.21) (0.33) 0.07 0.06

Source: DIAL, Amba estimates

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Segmental summary

(For the year ended 31 December)

Mobile operations 2010 2011 2012 2013E 2014E 2015E

Revenue 37,420 41,282 49,123 55,360 59,618 63,707

EBITDA 14,577 15,260 15,934 18,026 19,466 20,896

YoY growth

Revenue NM 10.3% 19.0% 12.7% 7.7% 6.9%

EBITDA

4.7% 4.4% 13.1% 8.0% 7.3%

Margin

EBITDA 39.0% 37.0% 32.4% 32.6% 32.7% 32.8%

Fixed business operations 2010 2011 2012 2013E 2014E 2015E

Revenue 2,001 1,785 4,246 5,036 5,887 6,576

EBITDA 299 668 1,778 2,015 2,551 2,861

YoY growth

Revenue NM -10.8% 137.9% 18.6% 16.9% 11.7%

EBITDA NA 123.5% 166.1% 13.3% 26.6% 12.1%

Margin

EBITDA 14.9% 37.4% 41.9% 40.0% 43.3% 43.5%

Television operations 2010 2011 2012 2013E 2014E 2015E

Revenue 2,002 2,345 2,976 3,532 4,079 4,639

EBITDA 342 574 646 695 913 1,058

YoY growth

Revenue NM 17.1% 26.9% 18.7% 15.5% 13.7%

EBITDA

68.0% 12.5% 7.6% 31.3% 15.9%

Margin

EBITDA 17.1% 24.5% 21.7% 19.7% 22.4% 22.8%

Source: DIAL, Amba estimates

FX rates (USD/LKR): Y/E 31 December 2012 = 127.66

Y/E 31 December 2011 = 110.54

Y/E 31 December 2010 = 113.02

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Appendix 4: SWOT analysis

Strengths Weaknesses

Strong brand recognition

Experienced management team backed by the parent company Axiata Group Berhad

Perceived as the leading mobile telecom operator in Sri Lanka

Diversified portfolio supported by planned capital investments

AAA stable Fitch credit rating

Pressured FCF due to capex

High levels of debt financing

High interest burden

Opportunities Threats

Industry consolidation in the mobile operations segment

Rising GDP per capita and disposable income

Increasing smartphone adoption and usage

Increasing competition from its domestic rivals SLT, Etisalat, Airtel and Hutch

Penetration rates in the pay-TV industry growing less than expected due to macroeconomic pressures, such as a slowdown in economic growth and disposable income levels

Number portability legislation coming into effect

High rate of technological obsolescence

Damage to submarine cable lines causing disruptions to operations

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Fact Sheet

Sri Lanka investment environment overview

Sri Lanka’s economy has been on an upward trajectory since the end of the three-decade civil war in May 2009. Sri Lanka currently boasts South Asia’s highest GDP growth, conducive fiscal and monetary policy, and favorable socio-economic conditions, which together create an attractive investment destination.

Figure 38: Sri Lanka's GDP projected to increase at a 7% CAGR 2012-2016E

Figure 39: GDP per capita to increase 33% by 2016E

Source: Central Bank of Sri Lanka, Department of Census and Statistics Source: Central Bank of Economic and Social Statistics of Sri Lanka 2012, Road Map 2013 - Central Bank of Sri Lanka

Figure 40: Annual core inflation post-war has averaged 6.7%, government targeting mid-single digit levels in the medium term

Figure 41: CBSL expects the rupee to stabilize in the medium term despite recent volatility

Source: Department of Census and Statistics, Central Bank of Sri Lanka Source: Bloomberg

Figure 42: Fiscal deficit target of 5.2% of GDP for 2014E Figure 43: Debt-to-GDP to fall to 71% by 2015E

Source: Central Bank of Sri Lanka Source: Central Bank of Sri Lanka

6.8 6.0

3.5

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The Sri Lankan equity market offers a rare and attractive alternative to investors in an investment era impacted by economic growth worries. Backed by the country’s robust economic growth, the Sri Lankan capital market is well set to offer attractive returns to investors who are keen to be a part of this emerging market success story. There are several strong incentives for entering the Sri Lankan capital market.

Figure 44: Post war, the ASPI has significantly outperformed global and developed market indices

Figure 45: Post war, the ASPI has also outperformed some of the best-performing regional indices

Source: Bloomberg *Note: All figures re-based to 1 July 2009

Source: Bloomberg *Note: All figures re-based to 1 July 2009

Figure 46: The CSE’s market capitalization has doubled since 2009

Figure 47: The government anticipates FDI inflows to reach USD2bn in 2013, a 19% CAGR 2009-2013E

Source: Bloomberg, Central Bank of Sri Lanka Source: Ministry of Finance and Planning, Board of Investment of Sri Lanka

Figure 48: Most sector P/Es are below market average and historical valuations

Figure 49: Trend is similar on a P/BV value

Source: Colombo Stock Exchange Source: Colombo Stock Exchange

0

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IMPORTANT DISCLAIMER

This document has been prepared on behalf of the Colombo Stock Exchange (“CSE”) by Amba Research Lanka Private Limited (“Amba”) and is sponsored by the CSE. The views expressed in this document are those of the authors based on available and accessible information from the public domain and do not represent those of the CSE. Please note, inter alia, that with the publication of this document on the CSE website, www.cse.lk, neither Amba , as author, nor CSE (as sponsor) intend to assume and are not assuming any responsibility or liability (including under contract, common law or tort) to any party arising out of or with respect to this document. This document is not intended to, and does not form part of any contract with anyone (including a contract between author and reader/recipient) and no one shall have any right (contractual or otherwise) to enforce any claim in relation to the document either directly or indirectly.

Except as otherwise indicated, you may only view and print one copy of the document for your own personal, non-commercial use. You may not copy, store [either in hardcopy or in an electronic retrieval system] transmit, transfer, broadcast, publish, reproduce, create a derivative work from, display, distribute, sell, license, rent, lease or otherwise transfer any of the contents to any third person (including, without limitation, to others in your company or organization) whether for direct or indirect commercial or monetary gain or otherwise without the prior written permission of Amba and CSE.

This document does not contain any investment advice nor does it constitute an offer to buy, sell or hold any of the investment product(s)/asset class (es) mentioned herein. Prospective investors are required to possess sufficient knowledge when evaluating the advantages and risks inherent to such investment product(s)/asset class(es) mentioned herein and to take into consideration their circumstances and financial position when assessing the suitability of such investments.. Prior to making an investment decision, prospective investors are strongly advised to obtain independent advice from competent legal, financial, tax, accounting and other professionals. Amba and CSE shall not be held liable in any manner for any direct, indirect or consequential loss that may arise as a result of investing in the investment product(s)/asset class (es) mentioned herein. Amba and CSE expressly disclaim any fiduciary responsibility or liability for any consequences, financial or otherwise from any reliance placed on the information in this document. The investment product(s)/asset class (es) described in this document may not be eligible for sale or subscription within a particular jurisdiction or to particular categories of investors. This document is not intended for distribution to a person or, within a jurisdiction where such distribution would be restricted or illegal. It is the responsibility of any person reading this document to observe all applicable laws and regulation of the relevant jurisdiction. Neither Amba, nor CSE, shall be responsible for any error which may have occurred at the time of printing of this document. The information set out in this document is subject to change without notice.

The information contained herein has been obtained from sources believed to be reliable and Amba and CSE make no warranty, expressed or implied, as to the accuracy, timeliness, completeness or correct sequencing of the information.

This document does not purport to list all of the terms and conditions, nor to identify or define all or any of the risks that would be associated with the purchase or sale of the investment product(s)/asset class (es) described herein. Please note that any price levels, rates, simulations, illustrations, terms or conditions contained herein are indicative only, and may vary in accordance with changes in market conditions. All the information included in this document is current at the time of preparing this document and subject to change at any time. Any forecast, projection or forward looking statement made in this document embodies assumptions and predictions about future events that by their nature cannot be verified as facts. They are not necessarily indicative of future or likely performance, of investment product(s)/asset class (es), countries, markets or companies. Any past market conditions or product performances may not be representative of future market conditions or product performances.