Dialog's Developer Ecosystem Success Story with

hSenid Mobile

Dinesh Saparamadu CEO – hSenid Mobile

Venura MendisHead of Product Service InnovationDialog Axiata

TAD Summit 2014Venura MendisDialog Axiata Plc

SMS

USSD

DoB

LBS

Subscription

IVR

Web RTC

ID

All Our Infrastructure as APIs

The Products

ID

In-App

ezCash

NFC

Contact Services(scheduled alerts)

Alerts Voting

Current Patterns

Road Map

Call MeClick to Call

call

A new application in minutes..

webRTC

The Products

Growth of the Platform

2012 2013 2014

Community Engagement

CP Promotional Material

Marketing Governance

• Clear Brand guideline published

• Community self - enforced

• Promotional prizes selection and validation

• ATL Campaign verification

• Zero tolerance

Challenges & Learning’s

Quality and Consistency

• Platform Analytics– Percentage un-registrations– Traffic or messages delivered– Irregular growth

• Random checks

• Customer service complaints

Challenges & Learning’s

Customer Service

• Marketing guide lines– 3rd party CP contact channels

• Educating Dialog frontline and CP

• Service de-activations and CP information

Challenges & Learning’s

Ideamart Roadmap

IVR

Porting Apps

M2M

hSenidMobile

WebRTC Demo Video

3 Critical Success Factors

1Simplicity

Segmented Target Market Developers and Non-Developers

Self Service

One Click Agreements

Out of the Box Advertising

Quick SettlementsPayments Transferred in 10 Days

Free Hosting Space

2Minimum

Entry Barriers

3Community Engagement

Link to Angel Investor Communities

Close Partnership between Telco & Vendor

Business & Tech Engagements

Supply Chain Management

Digital Irrigation Automation

Cellular M2M EHRM

Shuttle Management

Donations to Charity

App Successes

App Highlight Videos

Developer Testimonial Time

TADHack Sri Lanka

Registered Developers

Created and Deployed Apps

220 15

TADHack Sri Lanka

Dialog awarded the fastest revenue achiever a Marketing

Budget of Rs 500,000

Extrogene’s App Offer Hut won the award by hitting

Rs 50,000 revenue in less than a month

TADHack Sri Lanka

Taking 1000s of developers’ apps global with hSenid Mobile’s TAP deployments

Developers can use TAP Charms

Come Visit Us!

@ hSenid Mobile Stall

Watch DemoGet a free copy of TAP Booklet

View App Successes

Thank Youwww.hSenidMobile.com