Dick Carlson www.TechHerding.com

Having A Wonderful Time -- And I'm Not There!

Having A Wonderful Time -- And I'm Not There!

More and more events are using virtual technology tools to driveconnections, extend networking and add business benefits to the

traditional in-person event.  Like pre-show blogging and post-showcontent sharing.  Like avatars that represent your interests and

resources. Like attendee-developed content and resource material.

How can you add these technical tools to increase the value of events toyour clients?  What are the pitfalls, and how should you think of this

new model of learning and sharing?  Come and join us for a discussionwith Dick Carlson of The Virtual Content Company, LLC - a former

Microsoft Program Manager who's been diving in to the world of socialmedia and can help you understand how to make it work for you.

Who is this guy?

Where Do I Get That?

Viral Video – Technical Learning Centers at MS TechEd

Who are you?

• Cell Phone

• Have E-Mail

• Web Browser

• Seen eBay

• Seen Amazon

• Bought Online

• PayPal Account

• Have Read A Blog

• Have MySpace Page

• Have Posted To Wiki

• Have Twittered

• Posted Video Online

• Have A Podcast

• Know Perez Hilton

You’re going to be marketing to people who expect technology

Why are you here?

Your attendees use new ways of finding information

They’ve been using computers for some time

Let’s look at how you can connect with them

Moss Adams MA – Tube Project

How will you use it?

Don’t be evil

1 2 3

Blogging On The Edge: Ask Miss Mortgage

So what happens when you

let the inmates run the

asylum?

Bell cows can drive immediate

change

Thom Robbins: MS Director Of Developer Outreach

How will you use it?

Build social communities

Getting To First Base: A Social Media Marketing Playbook

MS Webcasts:Nate Niederhausern

MS Webcasts

How will you use it?

Unisfair

Second Life

Second Life – Making of Suzanne Vega’s guitar

How will you use it?

A public/private model usually won't increase benefits

Learning Town – A free social community to support an event

How will you use it?

Thank goodness,

we’re almost done

The traditional model of communication is dead

Howard Gutknecht: Quick viral videos for boring keynotes

Where Do I Get That?

PCMA – Using Technology

Dick Carlson www.TechHerding.com

Questions?

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