But Why Has Google Penalized My Website?

Is your website not ranking well anymore for your brand? Okay, but even if your website doesn’t rank well anymore, at

least it should do well on that one keyword. Isn’t it?

Did your website just slip from top to back pages of Google search, or did your web rank just drop for some unknown

reason?

Did you just notice that your entire website, which was doing fine till yesterday, has just been removed overnight from

Google cashed search results?

If this is the case, then your website may have entered into the zone of Google penalty. The search engine optimization

that you practice may have gone wrong somewhere.

A Google penalty, in simple terms, is the negative impact on a website's search rankings which is based upon updates

to Google's search algorithms (which Google keeps changing frequently) and/or manual review.

Getting into Google penalty can be a real nightmare, and of course you can escape it by asking for Google penalty

removal service from a SEO expert.

Google is continuously trying to get its users better and accurate search results by periodically changing its search

algorithms, so for any reason if your website fails to comply with Google’s policies, it gets penalized. Fixing things can be

tough, but it’s possible. Here we are penning down some common reasons that may have caused detention of your

website.

If you buy excessive links to improve your website’s page rank, there lies a controversy! If you have been buying

too many bad links to get your website promoted, your action is at loggerheads with Google rules.

Swapping excessive links is considered abuse. So exchanging lot of links with clients is considered as a

manipulation attempt.

Any duplicate content, which appears copied or ill written, will get penalized, and that’s too obvious. So always

make sure that your website content is well written and unique.

Do not use the H1 tags excessively; H1 tags help Google to understand what a web page is all about. If you use

too much of H1 tags, it will be considered as an effort to pump Google keyword listings.

If your website shows “error 404s”, then it’s a sure signal from Google that your website is delivering the

information your users asked for.

Linking site to content in another language in not considered as good practice. It may sound absurd to you but

Google thinks that users tend to prefer one language. Using different languages is not useful.

This may sound weird to you, but no matter how wonderful your content is, if you have used too much of high

density keywords – Google will flag it as poorly written, and may penalize you.

If you have used a colour combination in your website that makes difficult for users to view any content or link,

your website may be penalized on the charges of hidden and suspicious content. Be very careful with your

colour scheme, you may have an innocent reason for it – but Google will never appreciate that.

So these were common reasons. To get help with rescuing your penalized website, contact Google penalty removal

experts.

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