diffusion of digital content
DESCRIPTION
Social Media transformed the mass communication. Individuals are now medium and they form the content, the message. "The User-Generated Content" is in a flow in Internet, this flow under several circumstances creates a tsunami a.k.a. viral. Here is a presentation as an introduction to diffusion in social media.TRANSCRIPT
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Diffusion of
Digital Content
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Diffusion the process of spreading something into a system!
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Diffusion!…the process by which an innovation
is communicated through certain channels over time among the members of a social system… !
Everett Rogers!
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Diffusion!Spreading vs Adoption!
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homeostasis
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transformation
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homeostasis
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Change occurs in a system System adopts the change
System transforms
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Change occurs in a system System adopts the change
System transforms
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Social Media is a system. User-generated contents flow digitally through dynamic multi
communication paths without time and place limitation. !
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viral The tsunami of a digital content.
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viral The Magnificent Trilogy !
Influencers / Tastemakers / Opinion Leaders Participation
Mighty Content
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UNIQUENESS
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user IS THE MESSAGE
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SOCIAL ACTION
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viva voce word of mouth
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How?!
Remember the “guy dancing on the hill”?
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UNIQUENESS
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TASTEMAKER
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TASTEMAKER
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PARTICIPATION
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PARTICIPATION
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viral
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Je partage, donc je suis.