digiage

Upload: mukul-bhartiya

Post on 03-Apr-2018

214 views

Category:

Documents


0 download

TRANSCRIPT

  • 7/28/2019 DigiAge

    1/21

    No monologue, only dialogue

  • 7/28/2019 DigiAge

    2/21

    Know Us

    We aim to position our clients with strong identity in digital and social media sphere.

    We help our client to reach the end consumers from multiple directions.

    Viable Business Solution

    Wants/needs

    Opportunities

    Problemidentification

  • 7/28/2019 DigiAge

    3/21

    Mukul Bhartiya

    Amit Kagra

    A Conversational Marketing Consultant with experience in understanding

    consumer behaviour

    Know Us Core Members

    www.about.me/mukulbhartiya

    www.facebook.com/mukul.bhartiya

    www.twitter.com/mukulbhartiyawww.digi-age.in

    http://about.me/akagra

    https://www.facebook.com/kagra

    http://www.linkedin.com/in/amitkagra

    A marketing professional with 14 years of Cross-functional and cross-industry

    experience

    http://www.about.me/mukulbhartiyahttp://www.facebook.com/mukul.bhartiyahttp://www.twitter.com/mukulbhartiyahttp://www.digi-age.in/http://about.me/akagrahttp://www.linkedin.com/in/amitkagrahttp://www.linkedin.com/in/amitkagrahttp://www.linkedin.com/in/amitkagrahttp://www.linkedin.com/in/amitkagrahttp://www.linkedin.com/in/amitkagrahttp://about.me/akagrahttp://www.digi-age.in/http://www.digi-age.in/http://www.digi-age.in/http://www.twitter.com/mukulbhartiyahttp://www.facebook.com/mukul.bhartiyahttp://www.about.me/mukulbhartiya
  • 7/28/2019 DigiAge

    4/21

    1)S R Hassan: Phd (IISc with Padamshreee TVRamakrishnan and HRKrishnamurthy), Postdoc (Ecole Polytechnic France with Antoine Georges/

    Univ Sherebrooke Canada with AMS Trembley)

    2)Ronojoy Adhikari: Phd(IISc with S Sriram), Postdoc(University ofMaryland with Michael E Fisher)

    3)Saket Saurabh: Integrated MSc(Chennai Mathematical Institute),Phd (Comp Science IMSc)

    4)Rajesh Karan: (Ph.D .IISc)

    Know Us External Consultants

  • 7/28/2019 DigiAge

    5/21

    Strategy

    Defines us

  • 7/28/2019 DigiAge

    6/21

    Our Offerings

  • 7/28/2019 DigiAge

    7/21

    FacebookMarketing

    Linkedin Twitter BloggingContent

    Management

  • 7/28/2019 DigiAge

    8/21

    Any marketing campaign is incomplete without significant presence on FB.

    Facebook makes perfect business sense everyone is aware of it

    Facebook Marketing

    1000 likes with no

    significant contribution

    from the community or fans

    1000 likes with say minimum

    100 talking about the brand

    thus building an effective

    engaging online community

  • 7/28/2019 DigiAge

    9/21

    We focus on the following aspects of Facebook

    marketing

    Create an active and engaging Fan Page/Group

    Brand mention, monitoring and analysis

    Respond to customer feedback, complaints and compliments

    Leverage social media analytics to drive business strategies and

    meet business objectives

    We work beyond the usual

    Getting more likes

  • 7/28/2019 DigiAge

    10/21

    Often neglected aspect of online marketing.

    >200million professionals using Linkedin

    foolish to ignore

    Linkedin

    We create and maintain engaging company pages

    to generate interest in your company and itsproducts, services and recruitment

  • 7/28/2019 DigiAge

    11/21

    Blogging

    A critical tool in any social media campaign

    A well accepted blog acts as an online brandpersonality and brings traffic to your website

    and familiarize people with your business.

  • 7/28/2019 DigiAge

    12/21

    Backbone of any online marketing campaign

    Creating meaningful content with the possibility

    of getting appreciation from across the

    community is what we strive for all the time.

    Content Management

  • 7/28/2019 DigiAge

    13/21

    Tools we Use

    SMM

    Interstitial

  • 7/28/2019 DigiAge

    14/21

    Strategy we adopt

    Establish onlinepresence

    Enrich Content

    Engage Influencers

    Embracecommunity

  • 7/28/2019 DigiAge

    15/21

    We offer following services

    Measurement, Analysis and improving brand performance in

    digital ecosphere

    Reputation management

    Brand growth through optimized brand content

    create, market and

    grow your brand listening,

    responding,

    promoting and

    measuring of the

    online campaign

  • 7/28/2019 DigiAge

    16/21

    Arriving at near perfect business decisions byunderstanding human activity pattern on digital platforms

    We provide

    Strategy to run the campaign, handhold in execution

    and monitoring

    We set metrics , dig out big data, analyze it and find a

    way forward for you Website content analysis and optimization

  • 7/28/2019 DigiAge

    17/21

    TraditionalDistribution

    Network

    Retail

    Multi LevelMarketing

    E-Commerce(Web )

    Crowdselling

    T-Commerce(IVR)

    Multi-Channel

    Sales Model

    M-Commerce(Wap)

    & Mobile

    Application

  • 7/28/2019 DigiAge

    18/21

    Benefits

    Multi Channel sale system acts as a hedge against the

    volatility of the business

    Optimized content for each channel and audience

    Increased interaction with customers . More opportunitiesto attract customers to buy products and services.

    DigiAge ensures integration of all customer touchpoints to convey relevant and personalized

    experience

  • 7/28/2019 DigiAge

    19/21

    Process of designing multiple distributionmechanism of product/services to setup a cost

    effective distribution model and generate

    maximum revenue.

    Incremental customers and salesGenerate Maximum revenuewith cost effectiveness and

    Optimum utilization of resources

  • 7/28/2019 DigiAge

    20/21

    Why Choose us?

    Peace ofMind

    Helping Businessfrom start to

    finish

    ResultOriented

  • 7/28/2019 DigiAge

    21/21