Digipak and Adverts Analysis.

By Eleftheria Kousta

Lana Del Rey: Ultraviolence.The front cover is a black and white vintage photo of Lana Del Rey the artist of the album. It is a medium long shot on the artists dragging our gaze on her. She wears all white contrasting with the dark background, thus we indicate the dark themes of the album. The genre is alternative pop, so the editing of the pick is simple, also its title is written with big white letters, quite simple but still stands out from the dark background. The inside of the digipak is a medium close up of the artist lying on some flowers and smocking. Again Lana Del Rey is the main subject of the digipak. She is smocking and looking devastated, again indicating dark themes of the songs. However she is surrounded by colourful flowers, which highly contrast with the rest of the images on the digipak and it looks like she is dreaming, indication of escapism and denial of reality. The back cover is similar to the front cover, black and white screen filters, Lana wearing all white and being the main subject of the image and the song titles on white. All in all, the main symbolism of the digipak is the following: As the first song of the album title is “is a cruel world”, so everything looks grim . However, the inside image contains the CD with her music , so its like she is relaxing and everything becomes more colourful when she listens to music ( the CD itself is colourful ), however by the end when the songs are finished and we see the back image is like she woke up from her dream and the lack of music brings her back to the grim reality. The digipak was made for an alternative pop artist, so the editing is quite simple and make uses of “vintage” filters that fits with the artist’s style and is also made to look simple, darker and dream-like, not intense and edited in order to look glossy or fake, so it really fits in with the genre.

Riahna: Loud