Initial look of the digipak identifies an outline of a fish that includes a general theme of colours and texture that is used throughout the digipak. The image on the digipak simply relates to the name of the album and has nothing else of relation to the band.

The front cover only tells the buyer the name of the band - “Flook” and the name of the album - “Flat fish”.

Despite the front cover kept simple, it is somewhat eye catching due to the unique blend of colours as well as the texture used. This will allow it to be easily identified among a selection of digipaks and would therefore gather attention and recognition.

When you first open the digipak, you are essentially introduced to the band as well as some basic information on the production of the album.

On the left of the digipak it says “Welcome to Flatfish.” and identifies itself as the first studio album from Flook. Beneath this, it gives all the information the band itself such as when it was formed along with the members of the band.

This allows the customer to relate to the band on a more personal level as well as being able to identify each person contribution to the album.

On the right hand panel, it is somewhat similar to the introduction-type panel. However the right panel gives some information on the technicality of the recording. Which again may be interesting to more technical music lovers as they may be able to get some background information on certain mixing producers as well as the studio they recorded at.

The second section of the digipak is kept somewhat simple. As one panel is completely taken up by the CD tat contains the music, they only had the left side to use.

On the panel, it simply identifies the name of each song on the CD along with who arranged the tracks and accompanied with a copyright infringement.

This panel will simply allow the customer to see what songs are on the CD and may wish to skip to their favourites as well as being able to identify who helped create the track.

Similar to the second panel of the digipak, the back of it simple lists the name of the songs but with a lot less detail. Although it does have the addition of the track time.

Throughout the entire digipak, the theme is kept consistent which includes the font, size of the font and the background colours. The texture and colours and consistent throughout and allows it to be easily identifiable and easily related to the band and their album.