Kim Leeder & Memo Cordova Boise State University

ACRL Conversation Series: Advocacy! and the Academic Library

March 22, 2011

#advocacy11

Digital Advocacy: Tools for (Re)Asserting Library

Value

Let’s talk about you.

• What digital tools are you/your library actively using?– Mobile website– 2-D barcodes (QR codes, tags)– Blogs/microblogs– Chat/SMS contact points– Social networks (Facebook, Twitter, etc.)– Photo sharing (Flickr, Yfrog, Photobucket, etc.)– Video sharing (YouTube, Vimeo, etc.)– Podcasts– Geolocation apps (Foursquare, Gowalla, etc.)– Virtual worlds/Games (Second Life, etc.)– Other (please list in chat box)

You are already a digital advocate!

Results:

WHAT IS DIGITAL

ADVOCACY?

advocacy

advocacydemonstrating

or articulating:

value,impact,

influence

digital advocacydemonstrating

or articulating:

value,impact,

influence

digitalconnecting,& networking:web-based,virtual,social

advocacydemonstrating

or articulating:

value,impact,

influence

It’s a new way of

thinking about

what you already do.

Reconsider your web-based toolsWebsites

BlogsChat & SMS

Social NetworksMedia Sharing

QR CodesGeolocation

& Etc.

digital advocacy = power

Be visible

Be part of the

conversation

Build relationships 24/7

“The key to digital advocacy in the current environment can be summed up in one word:

interactivity.

Whenever possible, librarians should be creating options for conversations about, feedback from, and personalization of any content they post.”

TOOLS FOR DIGITAL ADVOCACY

Blogs & Microblogs

Social Networks

Chat/SMS

Media Sharing

Geolocation Apps

2-D Barcodes& Mobile Websites

Smartphone manufacturers shipped 100.9 million devices in the fourth quarter of 2010PC manufacturers shipped 92.1 million units.

Smartphones just outsold PCs for the first time ever.

International Data CorporationIDC Worldwide Quarterly Mobile Phone Tracker, January 27, 2011.

By building and frequently

updating blogs and dynamic web spaces...libraries can actively reassert their value.

ONWARD!

Where do we go from here?

Q&A / DISCUSSION

How are you a digital advocate?

What have you tried that worked (or didn’t)?

Any favorite moments?

THANK YOU!

Find us on Twitter

Memo: m3moKim: kimll

For more fun with advocacy, check out http://bit.ly/academicadvocacy