digital analytics @ ualberta

Digital Analytics at UAlbertaUniversity of Alberta Campus Computing Symposium

May 9, 2013Tim Schneider

Digital Analytics ManagerUniversity Digital Strategy

What we’re doing

Collect DataCollect DataCollect DataCollect Data

Analyze Data / Analyze Data / ReportReport


Find an issueFind an issueFind an issueFind an issue

Investigate / InsightInvestigate / InsightInvestigate / InsightInvestigate / Insight

Recommend Recommend SolutionSolution


FeedbackFeedbackFeedbackFeedback Improve “?” Improve “?” Improve “?” Improve “?”

Identify success metricsIdentify success metricsIdentify success metricsIdentify success metrics

Mobile traffic

Mobile

Responsive Design

Search

Start Page Unique Pageviews Pageviews Unique Searches Search %

www.facultystaff.ualberta.ca/ 39,320 52,225 4,767 12.12%

www.students.ualberta.ca/ 19,004 24,017 1,614 8.49%

www.news.ualberta.ca/ 15,761 22,140 1,235 7.84%

www.uofaresearch.ualberta.ca/ 16,348 19,915 1,105 6.76%

www.ualberta.ca/ 3,820,817 5,250,522 276,527 7.24%

www.campuslife.ualberta.ca/ 32,142 42,697 1,689 5.25%

www.prospective.ualberta.ca/ 27,214 33,435 1,126 4.14%

www.why.ualberta.ca 15,894 20,510 688 4.33%

www.campusmap.ualberta.ca/ 44,608 54,074 1,559 3.49%

www.faculties.ualberta.ca/ 259,213 372,515 8,655 3.34%

www.admission.ualberta.ca/ 84,298 113,318 2,146 2.55%

May 1 - July 25, 2012

Searches starting from page

Page PageviewsUnique

PageviewsTotal Unique

SearchesSearch Pct

Starts

news.ualberta.ca/ 5,619 4,270 295 6.91%

students.ualberta.ca/ 8,624 6,883 465 6.76%

facultystaff.ualberta.ca/ 16,361 12,389 691 5.58%

events.ualberta.ca/ 2,633 1,915 88 4.6%

why.ualberta.ca/ 6,367 4,764 203 4.26%

campuslife.ualberta.ca/ 15,043 11,095 407 3.67%

faculties.ualberta.ca/ 134,469 95,119 3,018 3.17%

prospective.ualberta.ca/ 9,994 7,868 224 2.85%

April, 2013

12%

8.5%

“This year however, we have been required to follow up via phone (which is a big drain on resources) as many of our students can't find where their email is. In the conversations with them I had to walk them through going to the ualberta.ca homepage then clicking on '[email protected]' to find their email account.”

July, 2012

mailto:[email protected]

[email protected]

Email & Apps

•Visitors still searching for “convocation”

The Big 3

•Apply - student

•Apply - careers

•Give

Questions?

digital analytics @ ualberta

Technology

mobile traffic

big drain onresources

responsive design