digital as a second language
DESCRIPTION
This presentation provide an historical foundation for why our world is undergoing dramatic transformation. We look at the world shaped by oral, print, broadcast and now digital communication and how that becomes the defining quality for culture. The second half explores the game changing implications of many of the new digital tools.TRANSCRIPT
Digital Natives vs.Digital Immigrants
Sunday, January 31, 2010
http://www.millenniummatrix.com
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Digital Race Institutional Buggy
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Future Shock
Did You Know
Sunday, January 31, 2010
Look at Past Seasons to Gain a Window
into the Future
1950s1960s1970s1980s1990s2000s
Time is Not Your Friend
Sunday, January 31, 2010
We’re Not AloneEducation
Business
Media
Healthcare
Judicial System
Municipalities
Governance
Global Conflict
Family & Community
The Environment
Public Civility
Sports & Entertainment
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Medium as Message
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Medium as
Worldview
Our Worldviews Change
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In The Beginning
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Gutenberg’s Revolution
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1950
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1992Netscape & Tim Berners-Lee
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Moving into Digital
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Brain WiringOral
Holistic, Connected, Interdependent
Linear, Sequential, Rational
Broadcast
Fluid, Fragmented, Emotional
Digital/Interactive
Non-linear, Holistic, Systems Thinkers
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Symbolic
Realistic
Conceptual
Contextual
(Hack/Mod)
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Gospel
Re-enactmentRetelling
ReawakenRe-contextualize
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Truth
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New psychology
New relationships
NEW Structures
Upheaval
New institutions
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Story Telling in a Connected World
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WWWD
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Reaching Digital Natives
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Lame
Slacker
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Silents
Boomers
GenX
Millennials
4 Generations
A First!
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Over 656%
Boomer50%
GenX38%
Millennials6%
2008
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Boomers24%
GenX33%
Millennials43%
2018
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Extended Family
Nuclear Family
Fragmented Family
Intentional Family
Sunday, January 31, 2010
Brain WiringOral
Holistic, Connected, Interdependent
Linear, Sequential, Rational
Broadcast
Fluid, Fragmented, Emotional
Digital/Interactive
Non-linear, Holistic, Systems Thinkers
Sunday, January 31, 2010
Sunday, January 31, 2010
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Digital as a Second
Language
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What is this?
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So what?
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On Demand Content Provider
Personally Tailored
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Txt Messaging
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“If you want to teach people a new way of thinking, don’t bother to teach them.
Instead give them a tool, the use of which will lead to new ways of thinking.” -Buckminster Fuller
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Info ManagementOverloadInefficientAnxiety
Empty DailyDelete Spam (filter)PrioritizeBatch
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Sunday, January 31, 2010
What Would Life
On Your Website Be
Like?
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We have left Gutenberg’s world - but we haven’t
left it behind
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OrganizeLike
Obama
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About “We”
and “Change”Interest groupsFeedbackDashboard OverviewEvents Near MeTop IssuesRecent NewsScorecard
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From Marketing to Mobilizing
My StoryOur Story
Our Mission
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Empower the TailLeveraging the whole iceberg!
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Shelf SpaceBottleneck
Bias toward Blockbusters
Focus on Mass Markets
Most of the Good Content is Invisible
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Shelf Space
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Virtual Shelf Space
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Masses of Prosumers
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Content Like
Godin
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Talk LikeNPR
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Train and Support
LikeApple
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The Genius Bar
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Where do we go from here?
Digital Dominance
Digital Immigrants in Denial
Reverse Mentoring
Accessible Leadership & Mentoring
Actively Bridge the Divide
Value and Respect toward GenY
Identifying & Aligning Talents
Opportunity to Make a Difference
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Sunday, January 31, 2010