Digital Audiences ▪ Insights ▪ Solutions07.14

Digital Audiences ▪ Insights ▪ Solutions

WHAT IS CONNECT?

Connect is a white-label suite of premium digital marketing solutions that efficiently identify and target audiences by reviewing 1st and 3rd party

data sources in real-time and optimizes towards conversion metrics that have a meaningful

impact on advertiser’s bottom line.

Digital Audiences ▪ Insights ▪ Solutions

HOW WE USE 1ST & 3RD PARTY DATA SOURCES

1st Party:

Subscriber status, geo, interests, in-market (classified verticals), website visitation, email engagement, social engagement

3rd Party:

Behavioral, demo, psychographic and interest

Offline data:

CRM data

DATA SOURCES

Data MgtPlatform

Audience segmentation and analysis

Ad Server

Ad Server Inventory Partners

AD DELIVERY CROSS CHANNEL AUDIENCE TARGETING

DISPLAY MOBILE VIDEO SOCIAL

MEDIA BUYING

O&O Audience Targeting

Audience Extension

Act-alike Audience Targeting

Delivery & Performance Optimization

Cross Channel Unified Reporting

Digital Audiences ▪ Insights ▪ Solutions

Audience Platform

Real-time audience bidding

Campaign Optimization

Advanced Insights/Analytics

Inventory Partners

Display Video

Data Partners

Inventory Partners Ad Servers DMP

Mobile 3rd Party 1st Party

Reporting

Custom Audience Development

Digital Audiences ▪ Insights ▪ Solutions

CONNECT METHODOLOGY

(5) Channel activation

(4) Increase act-a-likes

(2) Prospecting

(3) Optimization

Campaign Objectives1

Based on your specific goals –Connect will jump start a campaign with aggressive testing against prospective customer segments.

By analyzing campaign performance data in real-time and applying data-informed optimizations – we can quickly identify customer segments that are converting.

Re-invest the learnings and insights captured from the

Connect campaign into future digital campaigns and across

other digital and offline marketing channels

The Connect campaign will then shift media budget to

reach more users that act like those customer segments that

were identified as being high converters.

Connect platform conversion technology is applied to client’s website.

Digital Audiences ▪ Insights ▪ Solutions

REPORTING DATA