emc digital insights 2013
DESCRIPTION
A study into digital communications of Australian not-for-profits. Completed by Essential Media Communications, October 2013. Presented at FWD2013.TRANSCRIPT
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Digital Insights 2013
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Who did we survey?
99 organisations registered interest
31 completed survey
International affairs, environment, unions, indigenous, human rights, education, arts and healthcare.
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61% offline signup/campaign actions 39% social media 21% sign up on website 11% purchased a list 4% advertising
Obtaining or growing primary email list?
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Email performance
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Email devices
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Online donations
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Online donations
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Managing social media
“Managing internal resources and communications so that social media is adequately resourced.” “We operate in a contested space with conservative forces out to get us. Consistent risk of attack from well-resourced opponents.” “Organising the timely proliferation of tailored content applicable to the varying channels.”
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What’s next?
Qualitative research before Christmas.
In-depth reporting early next year.
2014 we’ll go again: get involved!
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Thank you
Claire O’Rourke0410 729 [email protected]
Tim Norton0402 077 [email protected]
www.essentialmedia.com.au