digital brand presence · 2019. 1. 23. · neon pig creative, inc 75 s sierra madre st. unit f...
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NEON PIG CREATIVE, INC75 S SIERRA MADRE ST. UNIT FCOLORADO SPRINGS, CO 80903
DIGITAL BRAND PRESENCESociety of Marketing Professional ServicesBranding, Communications, and Digital Marketing Workshop
Your brand in the digital world is just as important as the brand you build in the physical world. It is important to foster your brand in all aspects of your digital presence from the way things look, to how things sound, and how potential customers interact with you on all digital platforms. Here are a few takeaway bullets for you to keep in mind for your digital brand.
• Create good website content Strategize thoughtful content that your audience is looking for, include images and/or video to help communicate better
• Think about your site’s interface and design Research how people are navigating your website, and what items, content, and actions they are looking for
• Use a consistent voice across all channels Keep a unique and thoughtful voice that speaks more as a human to hu-man rather than a brand to a consumer.
• Be authentic Do not purchase followers or use stolen images and content, and don’t try to be something you are not to your audience - they can tell
• Build a relationship with your audience Provide relevant content they want rather than abusing them with spam or pushing products on them
• Be disciplined on consistency To be a memorable brand, keep a conscious effort on being consistent in your look and feel, don’t stray from brand guidelines, and strive for constant commuication with your audience.
WHAT IS YOUR DIGITAL BRAND PRESENCE?
THE TAKEAWAYS
LAURA CAMERON & MICHA EL O’[email protected] | 719.301.0253 | NEONPIGCREATIVE.COM
NEONPIGCREATIVE.COM
NEONPIGCREATIVE.COM
MICHAEL O’CAÑAPARTNER, DIRECTOR OF WEB
LAURA CAMERONPARTNER, DIRECTOR OF STRATEGY
DIGITAL MARKETING
ANY IMPRESSIONACROSS ANY SCREEN-BASED DEVICE
WEBSITE
USER INTERFACETHE USER INTERFACE SHOULD CREATE EASE
FOR A USER SO THEY DO NOT HAVE TO THINK ABOUT THEIR NEXT ACTION TO GET WHERE
THEY ARE GOING.
USER EXPERIENCEDESIGN CENTERED ON ENHANCING USER
SATISFACTION BY KNOWING WHAT THEY ARE LOOKING FOR AESTHETICALLY, AND HOW
ACCESSIBLE THINGS ARE.
RESPONSIVENESSHOW YOUR SITE SHOWS UP
ON DIFFERENT SCREEN SIZES
USER INTERFACE
CALL TO ACTION
SIMPLE NAVIGATION
USER EXPERIENCE
RESPONSIVE FRIENDLYCOLOR
RESPONSIVE FRIENDLYIMAGES + VIDEO
RESPONSIVE FRIENDLYBRANDING
RESPONSIVENESS
MOBILE FRIENDLY
RESPONSIVENESS
MOBILE FRIENDLY
MOBILE RESPONSIVE
GOOGLE ANALYTICS
BOUNCE RATE
BRAND DISCONNECT
TOO TECHNOLOGICAL
SITE SPEED
UNCLEAR INFORMATION
SPAM REFERRALS
LACK OF ENGAGEMENT
AVERAGE TIME ON SITE
EASE OF KNOWING WHERE TO GO
PORTFOLIOS
SITE SPEED
CALL TO ACTION
SIMPLE PURPOSE
VIDEO
ACQUISITION CHANNELSWHAT’S WORKING?
DIGITAL LOGO TRENDS
ONLINE MARKETING SEO/PPC/SEM/DISPLAY
INBOUND MARKETING
EMAIL MARKETING
ONLINE REPUTATION MANAGEMENT
SOCIAL MEDIA
WHAT ELSE WE WILL DIVE INTO?
NEONPIGCREATIVE.COM
NEONPIGCREATIVE.COM
DIGITAL LOGO TRENDS
ONLINE MARKETING SEO/PPC/SEM/DISPLAY
INBOUND MARKETING
EMAIL MARKETING
ONLINE REPUTATION MANAGEMENT
SOCIAL MEDIA
ONLINE BRAND PRESENCE
DIGITAL LOGO TRENDS
SEARCH ENGINES &DIGITAL ADVERTISING
SEARCH ENGINES
SEOGETTING TRAFFIC FOR FREE,
ORGANIC, OR NATURAL LISTINGS ON SEARCH ENGINES
200+ FACTORS AND ALGORITHMS
200+82%
FACTORS AND ALGORITHMS
OF SEARCH USERS CLICK ON ORGANIC LINKS
200+82%
6
FACTORS AND ALGORITHMS
OF SEARCH USERS CLICK ON ORGANIC LINKS
MONTH AVG. TIME TO TAKE EFFECT
SEO CHECKLIST
SEO CHECKLISTSEARCH FOR YOUR SITE ON GOOGLE
SEO CHECKLISTSEARCH FOR YOUR SITE ON GOOGLE
SEARCH YOUR COMPANY NAME
SEO CHECKLISTSEARCH FOR YOUR SITE ON GOOGLE
SEARCH YOUR COMPANY NAME
SEARCH FOR THE TOP 3-5 KEYWORDS YOU WANT TO IDENTIFY WITH
SEARCH ENGINES
PPCSPONSORED ONLINE
ADVERTISING. BIDS PLACED ON KEYWORDS OR PHRASES.
ORGOOGLE BING
OR18%
GOOGLE BING
USERS CLICK ON PAID ADS
OR18%
SEO
GOOGLE BING
USERS CLICK ON PAID ADS
CAN HELP BUILD
PPC CHECKLIST
PPC CHECKLISTIS YOUR SITE READY?
PPC CHECKLISTIS YOUR SITE READY?
DO YOU KNOW WHO YOU ARE TARGETING?
PPC CHECKLISTIS YOUR SITE READY?
DO YOU KNOW WHO YOU ARE TARGETING?
HAVE YOU DONE PPC BEFORE?
DISPLAY ADS
PROGROMMATIC
DISPLAY ADS
BANNER ADS
DISPLAY ADS
VIDEO ADS
PROGROMMATICYOUTUBE
EMAIL MARKETING
EMAIL MARKETING OBTAINED LIST
CURATING YOUR OWN LIST FROM ONLINE FORMS, EMAIL LISTS, INBOUND
MARKETING.
EMAIL MARKETING PURCHASED LIST
ULTRA SPECIFIC TARGETED LIST THROUGH DIGITAL MARKETING FIRMS OR LIST MANAGEMENT COMPANIES.
INBOUND MARKETING
INBOUND MARKETING
INSTEAD OF PURCHASING VIEWS, THIS FOCUSES ON CREATING EDUCATIONAL
CONTENT THAT PULLS PEOPLE TOWARDS YOUR SITE AND CHANNELS.
55% MORE WEBSITE VISITORS
55%97%
MORE WEBSITE VISITORS
MORE INBOUND LINKS
55%97%
434%
MORE WEBSITE VISITORS
MORE INBOUND LINKS
MORE INDEXED PAGES
ONLINE REPUTATION MANAGEMNET
60% OF CONSUMERS WILL TRUST ONLINE REVIEWS MORE THAN A RECOMMENDATION FROM A FRIEND
SOCIAL MEDIA
WOMEN, 25-59ROBUST INSIGHTS
WOMEN, 18-29LIFESTYLE, INFLUENCERS
MEN & WOMEN, 18-29TIMELY CONTENT
MEN, 18-49BUSINESS THOUGHT LEADERS
WOMEN, 18-29SPECIFIC CATEGORIES
MEN & WOMEN, 13-24LOCATION TARGETING
ALL AUDIENCESKEYWORDS, CAPTIONING2ND MOST SEARCHES
SOCIAL MEDIA ORGANIC
STRATEGY IS KEY
SOCIAL MEDIA ORGANIC
STRATEGY IS KEYCREATE RELATIONSHIPS
SOCIAL MEDIA ORGANIC
STRATEGY IS KEYCREATE RELATIONSHIPS
DON’T ALWAYS SELL
SOCIAL MEDIA ORGANIC
STRATEGY IS KEYCREATE RELATIONSHIPS
DON’T ALWAYS SELLKEEP CONTENT FRESH
SOCIAL MEDIA PAID ADS
COST EFFECTIVE
SOCIAL MEDIA PAID ADS
COST EFFECTIVENEW ADS ROLLING OUT
SOCIAL MEDIA PAID ADS
COST EFFECTIVENEW ADS ROLLING OUTSEGMENTED TARGETING
19K IMPRESSIONS500 RESERVATIONS
1 MONTH RUN
33K IMPRESSIONS9K LINK CLICKS1 MONTH RUN
25K IMPRESSIONS175 RESERVATIOINS
2 WEEK RUN
32K IMPRESSIONS12K 3+ SECOND VIEWS
1 MONTH RUN
CREATE GOOD WEBSITE CONTENT
THE TAKE AWAYS
CREATE GOOD WEBSITE CONTENT
THINK ABOUT YOUR SITE’S INTERFACE AND DESIGN
THE TAKE AWAYS
CREATE GOOD WEBSITE CONTENT
THINK ABOUT YOUR SITE’S INTERFACE AND DESIGN
USE A CONSISTENT VOICE ACROSS ALL CHANNELS
THE TAKE AWAYS
CREATE GOOD WEBSITE CONTENT
THINK ABOUT YOUR SITE’S INTERFACE AND DESIGN
USE A CONSISTENT VOICE ACROSS ALL CHANNELS
BE AUTHENTIC
THE TAKE AWAYS
CREATE GOOD WEBSITE CONTENT
THINK ABOUT YOUR SITE’S INTERFACE AND DESIGN
USE A CONSISTENT VOICE ACROSS ALL CHANNELS
BE AUTHENTIC
BUILD A RELATIONSHIP WITH YOUR AUDIENCE
THE TAKE AWAYS
CREATE GOOD WEBSITE CONTENT
THINK ABOUT YOUR SITE’S INTERFACE AND DESIGN
USE A CONSISTENT VOICE ACROSS ALL CHANNELS
BE AUTHENTIC
BUILD A RELATIONSHIP WITH YOUR AUDIENCE
BE DISCIPLINED ON CONSISTENCY
THE TAKE AWAYS
THANK YOU
FULL SERVICE CREATIVE AND BRANDING AGENCY
LAURA CAMERON & MICHAEL O’CANA
719.301.0253 | NEONPIGCREATIVE.COM