digital brisbane linkedin presentation 16th may 2017
TRANSCRIPT
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WELCOME!
Cat Matson
Chief Digital Officer - City of Brisbane
@CatMatson
@DigitalBNE
Julie Mason
LinkedIn Sales Strategist | LinkedIn Expert | LinkedIn Speaker | Mentor |
Author
www.thesocialmediaprincess.com.au
@GuruJules
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Premier Business Network
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Over 60% …
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When people look to do
business with you they
will often Google your
name or your business
name first.
Often your LinkedIn
profile will outrank your
website!
Google Love LinkedIn
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Your LinkedIn Company
page can rank highly too
Google Love LinkedIn
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Started cold-calling when I was 5
Over 25 years traditional sales experience
15 years of door-to-door cold calling across various industries
10 years online marketing
Unique Perspective
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Built a Web-design & SEO business
Created 3 x successful online membership programs
Author
Cover of Social Media Success Magazine
Sought-after LinkedIn Sales Strategist
Experience
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$50,000 contract
Results
$66,000 of orders
$40,000 contract$24,000 client
$10,000 client $500,000 + of sales
Plus many more happy client results
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How Can LinkedIn Help?
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What’s Your…
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Have You Got A…
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Now You Need…
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LinkedIn Success Tip
WHO + HOW = BIG BUSINESS
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Everyone…is not your customer
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Develop A Prospect Profile
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Know What Motivates Them
What do women love to buy?
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Your Silent Salesperson
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Abandoned House…
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Welcoming Mansion
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Is Your Pic Up To Par?
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Why Your Headline Is CRITICAL
It has a prominent position on your profile!
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Why Your Headline Is CRITICAL
PLUS it follows you EVERYWHERE on LinkedIn!
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Why Your Headline Is CRITICAL
And lastly, your LinkedIn headline shows up in
Google search results just below your name!
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Case Study
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Tip #3 – Contact Details
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Case Study
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Tip #4 - Summary
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Tip #5 - Experience
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It takes 20 years to build a
reputation and five minutes
to ruin it.
If you think about that,
you’d do things differently.
Warren Buffett
Reputation Matters!
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Connections - Relationships
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Existing & Past Clients
Strategic Alliances
Prospects
Quality________________
Quantity
Who Do You Connect To?
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The richest people in the
world look for and build
networks...
everyone else looks for
work.
Robert Kiyosaki
Your Network = Your Net Worth
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Why Are Randoms Asking Me To Connect?
Biggest Questions About LinkedIn
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Why not
ASK them?
Here’s A Thought…
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Hey (Name)
Thanks for reaching out and connecting, I look forward to knowing you further through LinkedIn.
Out of curiosity, what inspired you to connect and how can I help you?
Cheers
Julie
Proven LEAD Generating Reply
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Build Relationships
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Build Relationships
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Become A Person Of Influence…
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Published Posts
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Published Posts
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Case Study
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The Stalker Strategy
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Case Study
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The Influencer Strategy
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The Group Strategy
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Case Study
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The Events Strategy
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Helps You…
Brand Awareness
Fill Your Event
In PersonOr
Virtual
Know Who Is In The Room Post-
EventFollow
Up
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Linked Sales Formula
The Most
COMPREHENSIVE & SUPPORTIVE
LinkedIn Training Program Available Today!
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FIVE COMPREHENSIVE STEP-BY-STEP MODULES
1. Navigating LinkedIn
2. Powerful Profile
3. Strong Network
4. Compelling Content
5. Company Pages
Linked Sales Formula
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FOUR PROVEN PROFIT-GENERATING STRATEGIES
1. The STALKER Strategy
2. The INFLUENCER Strategy
3. The GROUP Strategy
4. The EVENTS Strategy
Linked Sales Formula
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Results
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Results
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Three easy options to become a member today!
Linked Sales Formula
3 Month
Payment Plan
3 x $350
Monthly Payments
Total cost $1050
12 Month
Payment Plan
12 x $97
Monthly Payments
Total cost $1164
Pay In Full
$997
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Your Chance To WinJoin Today
& Go In The
Draw To Win
2 Hour
One-On-One
Fast Track
LinkedIn Strategy
With Julie
(normally $2,200)
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Next power up
Digital Marketing Tools To Improve Your Business
Adwords
Pay Per Click
Search Advertising With Impact
With Amy Scott from Reload Media
Date: 13 June
Time: 5:45pm for a 6pm start
Venue: Carina Leagues Club