DATADRIVE N

Business

JakubPołeć,DigitalTransformationStrategyDirector,Oracle

Innovation

Anideaexecutedtomeetaneed

noun|/inəˈvāSH(ə)n/

Everythingaroundus– everystructure,community,systems,andallourenterprises

– arebecoming ecosystemswherehuman,machines,anddata areconnected

andgettingsmarterallthetime.

Informationisreplacingtechnology asthecentralandmostcriticalassettobemanagedbyorganisations.

Asaresult,Businessleadersmustshifttousingthevalueofinformation asabasisfornewplanningandfundingmodels.

WeAreEnteringAnotherShiftInFocus

Source:DougLaney:Gartner

OurThreeDigitalTransformationBeliefs

1. Interactionsbetweenpeople,placesandthingscreatesvalue

2. Platforms&Eco-systemsarethenewplaneofcompetition

3. DataisthefoundationofDigitalBusiness

DataHasHugeEmergentPotential

• Datamakesmore data•Datacanbeconsumedat thesametimebymany things

• Itsvalueincreases in combination

ItisoftensaidthatDataisthenewoil,butisitreally?

Andmostofusdon’tunderstandits value. 84%

of S&P 500’smarket value is intangible assets

5%

of organisationsknow the value of their data

Less than

Source: Ocean Tomo LLC, 2015 Intangible Asset Market ValueStudy; The Wall Street Journal

BrandValue(1960s)vsDataValue(2020)

Coca-Cola’sbrandvalue:$58.5Bn (+4%YoY)Revenues$21.9BnAdSpend$4Bn

Source:Forbes

Wemustmove beyondhaving datato being datadriven

Uber Spotify Netflix AirBnB Facebook Amazon WhatsApp

GoogleMapsDJIDronesZillowSquareAlibabaFitbitTesla

CharacteristicsofaDataDrivenBusiness

Drive“datavalue”acrossconnectedecosystems

Peopleandmachinesinpartnership

ContinuousImprovement

Usesdatatocreatenewbusinessmodels

Datahaseconomicvalue

IntroducingtheDataDrivenAirport

ImprovingthePassengerExperience

Measuringfoot-fallanalysis,lingertimeandinterest

Contextawareoffersanddayoftravelcommunication

channel

PredictiveBasedMaintenance

Digitalcustomerserviceandworkforcesolutions,whichofferbetterservicelevelsandstaffexperience

Reducedemployeeabsenceby55%

Sharingdatatodiscovernewsegments

Thereareonly2thingsyoudowithdata…

Dothingsbetter

Decidethingsbetter

MANAGE– ACQUIRE– APPLY

CAPTURE

KEEP

USE

MANAGE ACQUIRE APPLY

• Thisiswheremostbusinessaretoday

• FocusisuponBigData/DataLakes&SingleViewofcustomer

• LotsofCapture&KeepbutlimitedUse

• DataDrivenBusinessismorethanBigData

CAPTURE

KEEP

USE

OWN

BUY

SHARE

MANAGE ACQUIRE APPLY

• MajorityofBusinessesuseonlyOwneddata

• Combining1st partydatawith3rdpartydata,tocreatenewproductsandservicesandexperiences

OracleDataCloudUseData-as-a-ServiceToInform&MeasureBusinessDecisions

CAPTURE

KEEP

USE

OWN

BUY

SHARE

ANALYTICS

ALGORITHMS

APPS

MANAGE ACQUIRE APPLY

OracleAdaptiveIntelligenceAn Application-FirstandBlendedApproach

Oracleisbuildingapplications—notaplatform—thatintegratewithyourexistingtechnologyformaximumTTV.

TheseAppsexploitdatafromOracle’sDataCloud[5B+consumerandbusinessprofilesandcloudinfrastructure.

Takingthebestofmachinelearning,humanandrules- basedcontrols.

Better Outcomes

SmartPeople&MachinesInPartnership

Smart People whoAdvise

Smart Machines that Automate

Smart Businesses thatAnticipate

WhereIsYourBusinessonThisContinuum?

Abusinessthathas data

Abusinessdriven bydata

AbusinessthatAnticipates

ValueofaPlatformApproach?

Creativity& Innovation

AgileDevelopment& Deployment

LeverageExisting Investments

Governance& Security

ScaleOutWithSpeedand Ease

Reuseability,Extensibility&Flexibility

SohowdoIdothis?

Augmentingyour PlatformwithNewCapabilities

AnintegratedplatformthatprovidesunprecedentedabilitytotakemeaningfulstepstowardgenuinebusinesstransformationinaDataDrivenWorld

OracleCloud