digital directions 21st century media (gigi wang)
TRANSCRIPT
DIGITAL MEDIA
Media in the 21st Century
Gigi Wang
Board Member, VLAB
Presentation for Digital Directions Sydney
3 March 2011
The VLAB is a non-profit high tech forum dedicated to promoting the
growth and success of high-tech entrepreneurial ventures.
Sponsored by MIT Enterprise Forum and Stanford University.
Monthly events highlighting leading edge technology start-ups with a panel of industry experts, investors, analysts, and others discussing
the technology, the markets, and viable business models. More than 350 people attend per month
There is a networking session which provides an excellent opportunity to for entrepreneurs to meet top people in the industry who
can help them build their start-ups and also provides an opportunity for investors to find exciting companies to fund.
What VLAB Does
News in the 21st Century:
Is Print & TV Dead?
Mobile Wallet
The Future of Video
Rise of the Machines: AI
Internet of Things: Sensors Everywhere
Upside of the Downturn
Vision Computing: Eyes of the Machine
Predictive Analytics
Ca-Ching! Mobile Apps Opportunity
De-Classifying Education:
Taking it Out of the Classroom
Virtual Goods: Runaway Growth
Data Exhaust Alchemy:
Web Waste into Gold
Global Mobile
Solid State Drives: Game Changing
Gaming Boom: Controlling the Money
via Interface, Content and Platform
Introducing the Seventh Sense: LocationVLAB Events
Engage and Track with Video
Video Platform Providers:
Build Communities with Games
MyTown:
Location based
social game with
almost 5 million
member
community.
Local advertising
built into game
play.
Virtual Goods Market
Over $100 million spent by
players to buy virtual seeds,
virtual animals, virtual tractors,
and more…
“The US virtual goods market will reach $2.1 billion overall in 2011.”
Not Just Kids are Buying Virtual Goods…
• Integrate across all types of ad networks --traditional, on-line AND mobile
More Platforms – More Ad Revenues
San Francisco Chronicle’s on-line version offers daily deals in
partnership with TownHog (Groupon competitor)
New Players – New Revenues
Predictive Analytics
Blue Kai – Leading PA company founded in 2008. Global customers
with reputed revenues over US$200 million annually.
Your Data. Performing. At Scale.
The single largest Marketplace
for Audience DataYour private Audience
Management Platform
Reach & Scale Your Data
Highly accurate indoors and
outdoors location history data
collected from hundreds, thousands,
millions of anonymous consumers
Data analysis
using leading edge
behavior mapping
technology
Consumers are
segmented by
patterns in
location behavior
Segment Customers with Location History
Location-Based Love
I want to meet someone, CLOSE BY and NOW.
SKOUT: Using GPS, find available matches close by.FLIRTMAPS: See available dates on a map.GRINDR: Find other available gay guys close by. 900K users in 162 countries.
RSVP.COM.AU to offer location-based dating?
Vision Computing
The use of digital computer techniques to extract, characterize, and
interpret information in visual images of a three-dimensional world.
Find the dress
using “video
/imageShazam”
on objects on
TV using smart-
phone app…
Buy, buy, buy!
Does going digital cannibalize traditional print and TV revenue streams? NO! Creates additional revenue streams.
Cannibalization – Not Really!
PRINT: >US$100 / year
IPAD: “Free” but with video
ads and interactive features =
more revenue opportunities
Gigi Wang
+1 925 998 8785
MIT/Stanford Venture Lab
www.vlab.org
THANK YOU!
http://www.theaustralian.com.au/australian-it/five-technologies-to-attract-venture-capital-
investment/story-e6frgakx-1226016030881
Article posted on the front page of the Technology Section of
The Australian (national newspaper)
In the News