digital disruption in marketing
TRANSCRIPT
Tweet @rhymo
DIGITAL DISRUPTION
Tweet @rhymo
NOS
HEMA KPN
MoMo Layar
Nokia
RAIMO VAN DER KLEIN @rhymo
Tweet @rhymo
Tweet @rhymo
GLA S S E F F E C T
Tweet me: @rhymo
6
Glass Apps
GLA S S E F F E C T
Tweet me: @rhymo
7
Tweet @rhymo
INNOWALLET
Tweet @rhymo
PART 1: SMART
Tweet me: @rhymoTweet @rhymo
PEOPLE
INTERNET
CONTEXT
SOCIAL
“Voice to Data”
“Content to Context”
PEOPLE
INTERNET
CONTEXT
2000 2008 2016 2024
From Synchronousto A-synchronous
1992
STARTAnalog to Digital
CLOUDFrom Appsto Big Data
Tweet me: @rhymo
11http://weneverlookup.tumblr.com/
12
Tweet @rhymo
Tweet @rhymo
LBS HYPE (2007-2009)
Tweet @rhymo
SHAZAM
Tweet @rhymo
MAPS
Tweet @rhymo
HUMAN.CO
Tweet @rhymo
GOOGLE NOW
Tweet @rhymo
REMOVE FRICTION BETWEEN INTENTION AND ACTION
Tweet @rhymo
INTERNET IS INTERESTED IN SENSORS
Tweet @rhymo
24X7 ACCESS TO SENSORDATA
22
APPLE WATCH
GLA S S E F F E C T 23
ANDROID WEAR
Tweet me: @rhymoTweet @rhymo
GOOGLE GLASS
Tweet @rhymo
RICH NOTIFICATIONS
Tweet @rhymo
NOTIFICATIONS ARE THE NEW INTERFACE TURNING OUR FOCUS BACK TO THE WORLD
… AWAY FROM DESTINATIONS
Tweet me: @rhymoTweet @rhymo
PEOPLE
INTERNET
CONTEXT
SOCIAL
“Voice to Data”
“Content to Context”
PEOPLE
INTERNET
CONTEXT
2000 2008 2016 2024
From Synchronousto A-synchronous
1992
STARTAnalog to Digital
CLOUDFrom Appsto Big Data
AI
BIG DATA
“UX to AI”INTELLIGENCE
From Servicesto Agents
Tweet me: @rhymoTweet @rhymo
Tweet me: @rhymoTweet @rhymo
Tweet @rhymo
Tweet @rhymo
Tweet @rhymo
DEEPMIND
Tweet @rhymo
VICARIOUS
Tweet @rhymo
MACHINE LEARNING
Tweet @rhymo
TECHNOLOGICAL INTIMACY
Tweet @rhymo
CUSTOMER RELATIONSHIPS?
Tweet @rhymo
PART 2: LEAVING THEDESTINATIONS
Tweet @rhymo
50.000.000.000 (smart) devices connected to internet by 2020
Tweet @rhymo
REMOVE FRICTION BETWEEN INTENTION AND ACTION
Tweet @rhymo
Tweet me: @rhymoTweet @rhymo
ECHOAmazon
NEST SENSOR EXPLOSION IN THE HOME
GLA S S E F F E C T 43
MIMO Intel
Tweet @rhymo
HARDWARE
THE #1 PRODUCT NURSERY PRE-ORDER BECOMES THE STANDARD
Tweet @rhymo
CONNECTING ASIA TO SMALL BUSINESSES & CUSTOMERS
WEVOLVER OPEN HARDWARE
Tweet me: @rhymoTweet @rhymo
NYMIBionym
Tweet me: @rhymoTweet @rhymo
Tweet @rhymo
CHUI DOORBELLWith Facial Recognition
Tweet @rhymo
FOOD TRI-CORDER KNOW WHAT YOU EAT
Tweet @rhymo
56
Tweet @rhymo
57
Tweet @rhymo
58
BRANDS ARE GETTING BORN INTO THE PHYSICAL WORLD
Tweet @rhymo
ACCESS TO CUSTOMERS?
Tweet @rhymo
CLAIM YOUR CONTEXT
Tweet @rhymo
Sports
FoodHealthTime management
Social
Retail
NegotiateMoney
Home Utilities
Garden
Car
Fashion
TransportCity life
Entertainment
SexBuy
HolidayExercise
Tweet @rhymo
ONE MORE THING!
GLA S S E F F E C T
Tweet me: @rhymo
63
ONE MORE THING
64
DRIVERLESS CARGoogle
65
KNIGHTSCOPE K5
66
BIONIC BAR
ROBOTICA (sensors, mechatronics)
INTERNET (big data, deep learning)
CONSUMER ELECTRONICS (marketing, hardware, distribution)
SENSETHINK
ACT
Tweet @rhymo
COMPETITION IS AROUND THE CORNER
Tweet @rhymo
WE ARE MOVING TO THE FINAL DESTINATION
Tweet @rhymo
Tweet @rhymo
LEGENDARY STUDIO RAIMO VAN DER KLEIN TELEFOON: 06-41171116 [email protected] WWW.LEGENDARYSTUDIO.NL