digital disruption in media business
TRANSCRIPT
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Digital Disruptionin Media Business
Wahyu Dhyatmika (Tempo)
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Overview
The current landscape
Factors behind the crisis
What net!
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The current landscape
"roli#eration o# content
Dwindling subscription
Declining ads revenue
$hrinking newsroom
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Digital Disruption Spending 3
hours a day on
the internet Most visited
sites are social
media Almost half of
netizens are
young people
(below 30years old) They created
content blogs!
videos!
comments!
photos etc
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%mpact on media circulation
&umbers o# sdecline ove
'eneration gworst since
generationsubscribe tmedia
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%mpact on advertising
lassi*ed ads
*rst victim odisruption+ rsites such a
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ompeting with social media
Ads revenue poured in
media that can provideaccuracy and accounta
targeting companies" d
demography#
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$hrinking newsroom
T
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Factors Behind the risis
hange in news
consumption pattern
hange in mediabusiness model
hange in news
distribution model
hange in the -ournalismecosystem
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hange in news distribution
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hange in business model
%n the past+ /0 pe
newspapers reve#rom advertiseme
Facebook and 'oget the most revetargeted ads,
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1veryone is a -ournalist
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What &et!
%n 2034+ #
time+ circrevenue tadvertisin
&ew 5ork a mileston
million digsubscribe
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There is hope #or newspapers
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Digital Opportunity
Financial Times had 436 thousands digital subscriptions (7
total paid subscriptions with a 83 percent annual growth
Teas Tribune annual revenue comes #rom events (28 percpercent #rom digital sponsorship,
9el $pringer recruited 360 thousands digital subscribers #
premium apps only 7 months a#ter launched,
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Theres lots o# homeworks
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Digital First $trategy
%nvest in newsrooms and :uality -ournalism, 9s people bec
plat#orm agnostic+ the main di;erence will be content,
Merge all outlets into digital plat#orm+ emphasi
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=ets start the discussion>