digital doughnut meet-up - roy jugessur of shoutlet presents 'marketing to millennials
DESCRIPTION
Roy Jugessur from Shoutlet has shared his slides that he was to present at the October 28th, 2014 Digital Doughnut meet-up, 'The Social-Savvy Generation'.TRANSCRIPT
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Digital Doughnut Meetup: 28th October 2014
Presented by Roy Jugessur, Shoutlet
@juntajoeFollow Us
#MillennialsDoughnut Roy Jugessur: @rjugs
Twitter: @rjugs
@juntajoeToday’s Generations
Source: Grail Research 2011
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@juntajoe
Twitter: @rjugs
@juntajoePurchasing Power
By end of 2015, the purchasing power of millennials globally is estimated to be
£1.5 Trillion
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@juntajoeMillennials and Brand Advertising
80% purchased a product after an online interaction in the last
year
80%
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@juntajoeMillennials and Brand Advertising
Only 6% of millennials consider your advertising to be credible
SIX PERCENT
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@juntajoeMillennials and Brand Advertising
83% say sponsored stories make their social experience
worst
83% 67
%
67% never click on sponsored stories
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@juntajoeMillennials and Brand Advertising
95% say their friends are the most credible
source of product information
95% 91%
91% would consider purchasing a product recommended by a
friend
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@juntajoeMillennials and Brand Advertising
How can brands
market to millennials?
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@juntajoeMillennials and Brand Advertising
98% of millenials are more likely to engage with a
friend’s post over a brand’s post
98%
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@juntajoeIt’s all about Collaboration
• Bring Millennials into your marketing
• Create a two-way content strategy
• Nearly 50% want to advocate your brand
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@juntajoeContent that Engages
Create content that Generation Yers care about!
Take in consideration: • Openness and transparency• Personal connection• Generation Yers care for
causes• Entertaining content• Disruption and difference
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@juntajoeContent that Engages
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@juntajoeThree Ways Marketers Can Connect With Gen Y
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@juntajoeTop 15 expectations from brands on social
Source: InSites Consulting
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@juntajoeData Mining
About• Leading European confectionary company
Objective• Uncover product purchase insight• Drive fan loyalty, engagement, and advocacy
Campaign• Recruited fans to be a part of an exclusive taste-
testing team• Gathered customer data including what fans like
about Goody Good Stuff
Results• 64% increase in new customer data acquisition• Increase in online engagement• 4,800 new Shoutlet Profiles – customer database
with affinity data• Learned that “natural” is the most important to
customer when purchasing product
Twitter: @rjugs
@juntajoeData Mining
Engaging
content
Increased
customer
insights
Improved
marketing
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@juntajoeQuestions?
