digital edgeucation autumn - future of seo
TRANSCRIPT
Digital EDGEucationThe Autumn Edition 2015
#4PsEDGE@4PsMarketing
…Of Search: 2016 & BeyondRuth Attwood & Matt Stannard
#4PsEDGE@4PsMarketing
WHAT DIFFERENTIATES YOU FROM YOUR COMPETITORS? A BRIEF HISTORY OF SEARCH
WHAT DIFFERENTIATES YOU FROM YOUR COMPETITORS?
Receive Seekvs
A BRIEF HISTORY OF SEARCH
WHAT DIFFERENTIATES YOU FROM YOUR COMPETITORS?
to justbroadcast
ortoanswer
(or…both…that is the question)
A BRIEF HISTORY OF SEARCH
WHAT DIFFERENTIATES YOU FROM YOUR COMPETITORS? WHERE IS SEARCH GOING?
“Time for a redesign and site relaunch…”Usersthink
in
questions
WHAT DIFFERENTIATES YOU FROM YOUR COMPETITORS?
“Time for a redesign and site relaunch…”Usersthink
in
questionsDoesyour business
give them
answers?
WHERE IS SEARCH GOING?
WHAT DIFFERENTIATES YOU FROM YOUR COMPETITORS?
“Time for a redesign and site relaunch…”Usersthink
in
questionsSearch EngineSolution
WHERE IS SEARCH GOING?
WHAT DIFFERENTIATES YOU FROM YOUR COMPETITORS? FUTURE OF MOBILE
“Where’s my nearest park?”
“Why is Matt late home?”
“How do I drive here?”
WHAT DIFFERENTIATES YOU FROM YOUR COMPETITORS?
“Good restaurants near me.”
“Florists on the way to mum’s.”
“Detour to avoid traffic.”
FUTURE OF LOCAL
WHAT DIFFERENTIATES YOU FROM YOUR COMPETITORS?
“Where can I buy this?”
“What is this for?”
“How do I use this?”
FUTURE OF MULTIMEDIA
WHAT DIFFERENTIATES YOU FROM YOUR COMPETITORS?
“Need my best fudge recipe.”
“How much is my season ticket?”
“Can I attend this match?”
FUTURE OF APPS
WHAT DIFFERENTIATES YOU FROM YOUR COMPETITORS?
“Renew my season ticket.”
“Book flight to NY for 4th May.”
“Order present for grandma.”
“Register for software trial.”
FUTURE OF TRANSACTIONS
What are you predicting for 2016?
Thank you.
#4PsEDGE@4PsMarketing