digital hub - naming por sussy cortês
DESCRIPTION
Palestra de 15 minutos sobre Naming no Digital Hub. Assista o vídeo da palestra: http://youtu.be/yli_Cvv1JKsTRANSCRIPT
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É MENINO OU MENINA?
Briefing
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O QUE É? SERVE PARA? PARA QUEM? ONDE? QUAL MERCADO?
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COMO É UTILIZADO? EM QUE LUGAR? PRA RESOLVER O QUÊ? SOLUÇÕES! SOLUÇÕES PRECISAM SER SIMPLES.
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RESUMA O BRIEFING EM UMA LINHA. EM UMA PALAVRA. BUSQUE SINÔNIMOS. WOXIKON.COM
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QUAL IDIOMA?
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“ME AJUDA A ESCOLHER?"
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CHOOSE
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FONÉTICA VOCABULÁRIO
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PROCESSO? PLANEJAMENTO/CONCEITO LISTA CORTES PESQUISA LEGAL – INPI EXPERIMENTAÇÃO
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LEXICON Califórnia -‐ primeira do mundo especializada em baXzar novos produtos – 75 linguistas em 39 países.
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SERÁQUESERVE, BOM DIA! AlÔ, É DA TOTESTANDO? BAIXEI O ÉSONORO! FÁCILDEFALAR BATE RECORD DE VENDAS.
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NOMES PRECISAM SER CONSTRUÍDOS. Ou derrubados.
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CHURRASCARIA RIO GRANDENSE.
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#CRIAVOCÊ Concursos para criar nome. PERIGO.
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SIGNIFICADO Muito mais conceito e entrega que tradução.
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