digital innovation in universities, prof martyn harrow & dr phil richards,jisc
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Digital innovation in universities, Prof Martyn Harrow & Dr Phil Richards,JiscTRANSCRIPT
Professor Martyn Harrow, Chief Executive & Dr Phil Richards, Chief Innovation Officer, JiscUUK – Using digital innovation to enhance university marketing and communication
Digital innovation in universities23/10/2014
Outline
»Why digital?
»Co-opetition
»Digital innovation in Universities
»Digital marketing & communication
Why digital?
Why digital?
New Jisc for new digital times
Our missionTo enable people in higher education, further education and skills in the UK to perform at the forefront of international practice by exploiting fully the possibilities of modern digital empowerment, content and connectivity.
…New opportunities…
Unprecedented challenges
Fast developing capabilities
HE, FE & Skills
Digital technologies
Value in the here and now Selective investment in new futures
Jisc strategic framework & impact areas
Vision&
Mission
Impact areas
Strategic platforms
Core principle: deep customer engagement
Digitaltechnologie
s
Digitalresources
Digitalfutures
Ten areas where our customers will benefit from Jisc’s support
Strategic enablers and valuesPeople
andorganisati
on
IT andinformatio
n
Finance and
operations
Culture and
identity
1. Research enablement
2. Learning, teaching and the digital student experience
3. Sector and enterprise efficiency
4. Collaboration and internationalisation
5. Open agenda
6. Data and analytics
7. Digital translation and transformation from other sectors
8. Institutional and academic leadership in the digital age
9. Cyber security and access and identity management (AIM) 10. Digital standards and policies at UK/ European/ international level
Co-opetition
Digital innovation in Universities
The innovative organisation
»Autonomous, differentiated› Clarity of vision within chosen niche
»Open-minded
»Accepting failure
»Supportive
»Seeding serendipity
»Leadership to develop the right culture
The Janet networkOur shared foundation for digital innovation
Our ‘national grid’ for big research data, computing & cloud
Industrial-scale data centre
Industrial-scale data centre
Universities and research institutions
technologies
Jisc cloud innovation platform…
… for rapid App … & corporate system development
Digital marketing & communications
Gartner Group findings
»Globalisation increasing competition
»HE lagging other industries in digital marketing
»Opportunity to leapfrog competition in other countries by learning from commercial
»Digital marketing key to overall institutionalmarketing
Gartner Group recommendations
»Develop digital marketing roadmap
»Understand four basic digital marketing types› Addressable advertising› Contextual marketing› Social marketing› Transactional marketing
»Align marketing to prospective students selection process
»Leverage what other leaders are doing inside and outside sector
Summary
Summary
»UK HE needs digital technology innovation› 5% of GDP – important to keep at global forefront
»Co-opetition› Still room for collaboration –
especially with international› Jisc keen to listen and help
»Digital innovation key to continued success of UK HE› Innovative digital marketing key strand
»Enjoy rest of the day
Questions
Find out more…
Professor Martyn HarrowCEO
One CastleparkTower HillBristolBS2 0JAT 020 3697 5800
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