VidcoDigital

Digital Marketing Brief

Digital Marketing (What)

• Digital Marketing is the promoting of brands using all forms of digital advertising channels to reach consumers. (wikipedia)

• does not include more traditional forms of marketing such as radio, TV, billboard and print because they do not offer instant feedback and report.(Jared Reitzin – Ceo of Mobile Storm)

(What) (2)

• the process of leveraging electronic channels, most commonly the Internet, in promotional initiatives.

• the promotion of brands, products and services using on-line, mobile and other interactive channels

• one-way media (TV, print, radio) , two-way media (Internet) , many-way media (social, mobile)

Digital Marketing ( Why)

• Digital Media Usage– will spend more time on computer/mobile vs

traditional media• Monitoring

– Instant• Targeting

– Pin Targeting• ROI

– accurate analytics– Easy to calculate actual returns

Platforms (Where)

• Internet Marketing

• Social Media Marketing

• Mobile Marketing

Channels Digital Marketing (How)

• Web – Web Site ( Does All ? )– Microsite – Search Engine Optimization– RSS– Online forms– Webinars– Game Marketing (e.g. Second Life)

How (2)

• E-mail– Opt-In E-mailing ( e.g Groupon )

• Advertising– Web Advertising ( e.g Adwords)– Contextual Advertising – Sponsorship– Social Advertisements – Affiliate Marketing

How (3)

• Tags– QR codes

• Social Media– Social Networking– Social Apps– Wikis– Forums– Blogs– Rating Sites– All Type of Content Generation Activities (

Text,Photo,Video)

How (4)

• Mobile– Application

• iphone/ipad• Adroid• Ovi

– SMS/MMS• Direct Marketing

Reporting of Digital Marketing

• Analytics– Web Analytics– Link Analytics– Social Analytics– Ad Analytics

• Performance reporting

VidcoDigital for you

• Analyze– Business– Current use of Digital Marketing – Targeting– Competitors

• Plan&Coordination– Channel Selection– Use of Digital Marketing– Coordinate different Channels of Digital Marketing

VidcoDigital for you

• Apply– Produce ( Web, E-mail, Social Media , Mobile

Apps, Content)– Manage ( Ads )

• Report– Ads performance– Campaing performance– General Digital Marketing Performance

Short Discussion

• Digital Marketing is business of Computer Science , Digital Media or Still for Marketers ?– Visuality– Usability– Multidisiplinary– New Era of Marketing– Technology – AI and Machine Learning– Algorithms

Cases

• Brand Awareness ( Istanbul Shopping Fest ) • Promotion ( 360 Istanbul, The Hall, 11-11

,Richie İstanbul, Ozdeger Ercin, Beyondclubbing)

• Manufacturer (Otifleks, Bes-a )• Service Provider ( Dj School Istanbul, Highfive,

Maptriks , Milo Dekorasyon)

Thank you for your Attention

• Any Questions ?• Contact

– info at vidcodigital.com– +90 216 345 67 45

• Presentation – http://www.vidcodigital.com/presentations/digital_marketing.pdf– Slide Share ( Search for vidcodigital )

Easy way to have it