digital marketing brochure apr 2013

Advantagedigital marketing

Websites, email campaigns, app development, social media

and SMS text messaging

www.synseal.com

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At the end of 2012, there were 634 million websites, with 51 million being added to the web every year.

There were 2.4 billion internet users, 246 million website domain registrations and 1.2 trillion searches on Google.

Facebook passed the 1 billion users milestone in October 2012 and Twitter achieved 200 million users in December 2012.

There are more than 1 billion unique visitors on YouTube each month.

(Source: Stan Schroeder, www.mashable.com & www.youtube.com)

Advantage digital marketing3


Take advantage of modern technology to forward your business

Here at Synseal we have our very own in-house design team and digital marketing knowledge that we use to push our own marketing to the boundaries of technology.

To help you drive your business forward we are offering access to these assets. We can utilise our skills and knowledge to ensure potential customers who are surfing the web land at your online domain, allowing you to target them in the most effective way possible.

Our expertise crosses boundaries of website builds, mobile and email marketing, app building and distribution, as well as search engine marketing. All of this is available alongside graphic design to make things look good. This expertise is at your disposal and we would like to work with you to increase the benefit of your current marketing assets.

Talk to us about digital assets and you too can be ahead of the game

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What is available for your business?The digital options available to you from Synseal are shown below:

Websites

Online promotion

Social media App development

Synseal offer three options from which you can select

the ideal solution for your business.

Synseal offer social media assistance, such as help

with account set up or campaign ideas.

Synseal offer bespoke online campaigns tailored to your

products and services. These include email, text message campaigns and search engine marketing.

Synseal have developed an app for homeowners to

visualise your products on their home before buying.


WebsitesWe have opted for a three tier menu for our websites; Silver, Gold and Platinum

Silver Gold PlatinumThe Silver package provides you with a website custom built by our in-house team.

Silver websites include hosting for the first year, a contact form, plus modules such as news, image gallery, case studies and social media. We also give you the option to bolt-on extra modules like SMS text messaging. An ideal choice for a first step web presence for your business.

This package also has a content management system that allows you to update your own website and will give you a premium listing on our homeowner site (see p19).

A great solution - providing customer contact and hands-on control over all of your content.

Gold websites include a delivery and maintenance schedule online, allowing your customers to log-in to view when their orders will be ready!

The Gold package also delivers a front end website built by our in-house team in partnership with external developers. Gold websites include hosting for the first year, contact form, email address to match your domain name, a content management system to enable you to update content and will give you a premium listing on our homeowner site (see p19).

A fully tailored option - built completely to your specification.

The Platinum package is completely made to order. Our experts will sit down with you and develop your goals and requirements into a fully functioning website that delivers.

The Platinum package includes the build of the website in-house at Synseal in partnership with external developers, hosting for the first year, contact form, email address to match your domain name, a content management system to allow you to update content, a premium listing on our homeowner site (see p19) and even the potential to include online selling.

Full details of the Silver

packages See pages 6 & 7

Full details of the Gold

package See page 8

Full details of the Platinum

package See page 10

Silver+All the benefits of the Silver package above plus an extra section dedicated to doors.

A full door section showing styles, colour, glass and hardware options is included.

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•Websitecustomdesignedandbuiltin-house by Synseal

• Needalogo?Ourin-housegraphicdesigners can provide you with this free of charge

• Pickyourowndomainname

• Hostingincludedforoneyear

• Googleanalyticsandwebmastertools

• Websitepresence(from5to80pages) with contact form and SMS lead alert

• Anumberoffreemodules;quoteformforVS, windows, doors and roofs with additional modules added frequently

• ContentManagementSystem(CMS)usinga dashboard enabling you to update your own site, Synseal will populate the site initially with industry relevant content - taking the stress away from you

• Premiumlistingonourhomeownersiteasa preferred partner (get free leads for your company or your trusted installers)

• Approximateleadtimeto complete usually 4-6 weeks

Silver package websites

www.jwcwindows.co.uk

www.knightsbridge-windows.co.uk

www.newcenturywindows.com

www.futureproductsltd.com

£300 per year

The ideal choice for a first step

web presence for your business.


Show your full ranges of

both PVC-U and composite doors.

Silver + package option

• AllSilverpackagebenefitsapplyfrompage6

• AdditionofaPVC-Uandcompositedoorselector

• Showsfullrangeswitheachoptionasathumbnail with description

• Clickthroughtoseefulldetail,includingalarger image, colour, glass and hardware options

£500 per year

Range of doors

Product detail

Colour options

Glass options

Hardware options

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• Websitebuiltin-houseinpartnershipwith external developers

• Needalogo?Ourin-housegraphicdesigners can provide you with this free of charge

• Pickyourowndomainname

• Hostingincludedforoneyear,thehostingcostswill be transferred to you from year two (approximately £300pa)

• Googleanalyticsandwebmastertools

• Contactform

• Emailaddresscreatedusingdomainname ie: [email protected]

• ContentManagementSystem(CMS)usinga dashboard enabling you to update your own site, Synseal will populate the site initially with industry relevant content - taking the stress away from you

• Anumberoffreemodules;news,casestudiesand socialmedia,quoteformsforVS,windows,doors and roofs with additional modules added frequently

• FactoryManager-Thissoftwarehelpstostreamline your internal business processes. Rather than work with manufacturing and delivery spreadsheets with a high risk of error and an even heavier admin cost,theFactoryManagerC2012streamlinesthe processes, minimises errors and reduces the need for admin by placing it online.

• Approximateleadtime8-10weeks£1500

1st year*

TheFactoryManagertakesanorderand places it into the online manufacturing board. Once the job is complete, the job is transferred to the delivery board where the installer is SMS texted to advise him the job is ready for delivery. If there is an outstanding amount owed on the order, the system automatically SMS texts the installer to advise of a payment requirement before delivery takes place. The order can be fulfilled by paying online/over a smartphone or by traditional telephone!

Reduce unnecessary phone calls into the business.TheFactoryManagerprovideseachinstaller with a log-in to their orders allowing them to review how many orders are on the books and when they are due for completion.

A great solution giving you customer contact and hands

on control of your content.

Gold package websites

* £300 per annum thereafter


www.madefortrade.co

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www.yoursite.co.uk

A totally bespoke option, tailored

to enhance your business.

Scrolling banner or video

Your logo

Search box and/or drop down

Product images or gallery of latest work

Latest offer

Investment determined

by client specification

Are you looking at E-commerce, integrating an eBay shop into a website or using payment gateways such as Worldpay, Sagepay and Paypal?

Or have you got an idea that nobody else has, but you need help from people who also know thePVC-Uindustryanditsproductstogettheprojectmoving?

We can help you, as we carry a wide range of key talent in the digital field that can ensure your project is delivered fast, to specification, and with an eye on the target industry.

Contact Advantage digital marketing on 01623 443209 for more information or an informal chat about the possibilities

for your business.

A completely tailored solution

Platinum package websites


Scrolling banner

Logo

Search box WOW app

Product images or gallery of latest work

Brochure download

Links to areas of interest

Popular product links

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We have developed an app for internet browsers (Internet Explorer, Firefox, Chrome) with the aim of allowing the homeowner to take a picture of their own home and then placing representations of Synseal products over it ie:- VS, bi-fold, nine popular styles of conservatory including the very latest orangery.

Usersgetagoodviewofwhatthesetypesofproductslook like in-situ. The user can colour them, add finials and then print off a copy or download a pdf of their ‘new-look’ home.

The pdf the user downloads is branded Synseal together with your logo/details and includes some additional information selling your company to the user.

WOW appGive your customers a great view of what your products will look like in-situ

How can you use it ? •Helpsyouprovideanextraservicetoyour customers, sets you apart from your competitors

•Placetheapponadomainnameofyourchoice or embed it within your existing site

•Brandedtoyourcompanyorifyouwishcanbe branded and provided to your installers as a marketing tool, as a loyalty incentive to your brand.

£75 per app set-up

The homeowner must enter their contact

details which come to you before they see the

finished impression.


£20 rental per

week

Fast lead engine

We have an app which can be placed onto your new or existing website with the aim of generating fast real leads for you, the website owner. The app works on the basis of providing the homeowner with a price for the goods they are considering, such as standard windows, conservatories, doors and even VS windows.

The homeowner visits the website and picks from a standard set of designs, for example a single window with sash. They then enter basic sizes for the window, decide if they want foiled or standard colours, which type of hardware options to use and then click submit. The homeowner will then receive a price range for what they can expect the installed product to cost.

You have control, using a sliding system to change the prices behind the scenes for each product to make them as expensive or as inexpensive as you wish. A great way to generate fast leads from the homeowner - when you have the hot price-conditioned lead the conversion is then up to you to finalise that sale!

Drive sales leads through your website with little effort!

INSTANT ONLINE QUOTEYou can get an instant online guide price right now. Simply enter your details to get started!

Select the online guide price option

and you'll get instant access to our

Dynamic Price Engine, where you

can choose different products and

compare prices at the touch of a button.

Alternatively, please select the ‘book

survey option’ and we'll contact you

to arrange a free no-obligation survey

and quotation in the comfort of your

own home.

GET AN INSTANT QUOTE

WINDOWS

Full name:

Telephone:

House no.

Postcode:

Email:

Width (cm):

Height (cm):

Opening vents:

Colour:

Submit

Show price

Click on the image to select the style required

YOUR QUOTE

Single pane window

Prices from:

Call us today: 01234 567890

£290 - £360

100

150

Before the homeowner has got

to the stage of choosing products they must

provide their details as a lead, sent directly

to you.

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Email campaigns

Ensure you get off the ground quickly and take advantage of digital technologies, which are traditionally more effective and cheaper than other methods. You can take advantage of our expertise in email campaigns.

Targeted email campaigns designed and proven to generate leads for your business

• Oneemailcampaigndesignpermonth, sent twice per month

• Wedesigntheemailerforyourapproval

• Addthecontentforyourapproval

• Youprovideyourpurchasedtargetdatabase, we can map this into our email client on your behalf to action the email

• Ifyoudonotalreadyhaveapurchasedtarget database, we can recommend specialist data providers who will be able to tailor information, based on your target region

• Cost£0for1monthtrialcampaign - £99 per month thereafter via web partner (assumes the target database is provided by you)

What’s included?

A cost effective way to target

customers with your individual

offers and services.

Take advantage of our expertise in email campaigns


SMS text messaging has been around for a long time and most of us at some point in our lives will have sent a friend or family member a text message. We use it so often because its an easy and convenient way to contact our friends, family and colleagues.

So why don’t we do it on a bigger scale to contact ourcustomers?NowwithSynsealSMSyoucan!

If there is one item people carry around with them more than any other during the day and at the same time can demand so much of their attention, it is the mobile phone. Take advantage of this by placing your marketing and sales messages at the heart of each customer’s attention.

We will devise the SMS campaign for you, develop it and send it for you tailored to your customer. Textmessagereadratesarealmost100%withanactionrateoneachmessageat56%,whichcomparesfavourablywith70%and25%foremail(Source:DirectMarketingAssociation2012).

All you need to do is provide us with a list of mobile numbers to send to (we can help you identify data providers and lists if you have none available on your own systems). Packages are tailored from a starter pack to mass send outs.

SMS text messaging

SMS pricing model

100texts £7.31

200texts £12.83

500texts £33.90

1000texts £65.13

2000texts £115.01

Morethan2000 POA

We all have our phones by our

sides these days - time to take

advantage of this!

An easy and convenient way to contact your customers

Read rates are nearly 100% and action rates are at 56%

(compared with 70% and 25% for email)

We will devise the campaign for you, develop it and send it for you

* Guide prices correct at time of printing.

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Social mediaWe’ve become very good at social media and currently possess the biggest following of an extrusion firm in the industry, we can share our expertise with you

Social media is a natural progression from having a live website. It can get your company name out there, draw traffic to your site and is a fantastic tool to see what’s happening in the industry.

More and more people are using social media everyday and if you’re not using it, you’re competitors will be and you’re probably missing a trick.

How will it work? • WecanhelptosetupFacebook,Twitterand Linkedin accounts for your business

• Wecangetyouronlineprofilesupand running for each social network ready for you to develop, or alternatively our web agency can develop on your behalf

• Cost£0forsetup,contactusforpricing to maintain on a monthly basis.

Social media is a cost effective method

of quickly and effectively targeting

your customers.

Synseal can help you get set up and running in no time


Search engine optimisation (SEO) and Pay-Per-Click

Search engine optimisation

Website rankings are a key part of any marketing and sales strategy. The higher you rank on leading search engines, such as Google and Yahoo, the larger the number of leads flow into your company!

Synseal contains an in-house digital specialist team able to work on driving traffic to your site. We can walk you through the waffle and buzz words that marketing agencies often throw at you. We will explain to you in plain terms what each area of search marketing means and what kind of investment you will need to set aside to achieve your required goals.

We can help you manage a short term ranking campaign,suchasGooglePay-Per-ClickAdwords,oralonger term strategy of Link building (where you gain alinkfromwebsiteAtowebsiteBinordertoimprovethe importance of your website, therefore organically ranking your site higher).

Take a look at our starter packages up to expert packages for link building and Google Adwords - we will manage them, report on them and ensure they deliver valuable sales leads for your company.

To discuss your requirements, contact Advantage digital

marketing on 01623 443209.

Pay-Per-Click ranking (sponsored advertising)

Link building ranking (natural search)

Starter Silver Gold PlatinumInitial site review

Initial keyword research

Initial competitor research

Analytics set up

Webmaster tools set up

XML sitemap submission

Optimised meta tags

Monthly rankings report

Google places set up

Keyword phrases optimised 1-2 5 10 15Pages optimised 1-2 5 10 15

Link building Basic Basic Standard AdvancedAnalytics reporting Monthly Weekly

SEOreport

Directory submissions

Article submissions 2 5Online PR

Blogposts 2

£250 + VAT per month




•Managementfee£300permonth

•Spend on Adwords budget per month controlled by customer budget

£300 + Budget on Adwords

Ensures the delivery of valuable sales leads for your company

* Prices correct at time of printing.

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To gain access simply go to www.wer-synseal.com and click register, you will need an email address and valid

Synseal account code to register for these FREE services.

www.wer-synseal.com

Window Energy Ratings (WERs)

A new edition to the Synseal marketing tool kit, the Synseal WER site allows Synseal only customers to gauge what specifications they can use to build A-C rated windows.

The system allows you to select a profile and then tailortherestofthewindowtoproduceaWERratingbackedbyafullyaccreditedBFRCreport. If you create a specification not as yet tested, the site will prompt our very own research and development department to complete the report and upload it to yourownsecureMYWERlogincentre.

Allows customers to gauge what specifications they can use to build A-C rated windows

Produce a WER rating backed by a fully accredited BFRC report

• Log-in

• Buildawindow,VSorpatio

• DownloadaBFRCreport


The Synseal homeowner site which is situated on www.synseal-homeowner.co.uk is a lead generation tool designed to drive business for our customers. The site which has been recently refreshed in look and technical standing and is a marketing tool aimed at engaging the homeowner.

The site provides the homeowner with useful information on home improvement products and encourages them to search for an installer or download a brochure. The enquiry contact details gathered by this process are fed through to Synseal Registered Installers.

If you are a Synseal fabricator who also installs you are guaranteed an automatic listing on the site. As a fabricator you may want to drive loyalty with your sponsored installer customers by offering them free homeowner leads within a specified postcode area in return for loyal business. Working in partnership with Synseal you can control the addition or removal of your own installer network to this website.

Synseal homeowner siteFree homeowner leads for you and your trusted installers

www.synseal-homeowner.co.uk The site encourages users to download

a brochure and search for installers.Get free homeowner leads by

becoming a Synseal Registered Installer, call 01623 446206

for more information

A new improved look aimed at engaging the homeowner

digital marketing brochure apr 2013

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