digital marketing explained
DESCRIPTION
Toucan is an Interactive advertising agency which offers advice on Internet Advertising & Marketing, Online Consumer Engagement, Web Design & Publishing and Search Engine Optimization, approximately 60 team members in different cities across the world: Dubai, India, Kenya and the Caribbean. - PowerPoint PPT PresentationTRANSCRIPT
Digital Marketing Explained
Digital marketing is
a broad term that refers to
various and different
promotional techniques deployed to
reach customers via digital
technologies.
Digital marketing is embodied by an extensive selection of –
• Service• Product
• Brand Marketing Tacticswww.toucan.ae
Digital marketing is also known as Internet marketing, but their actual processes differ, as digital marketing is
considered –• More Targeted • Measurable • Interactive
www.toucan.ae
Digital marketing includes a raft of Internet marketing techniques, such as –•Search Engine Optimization (SEO)
•Search Engine Marketing (SEM)
•Link Building
www.toucan.ae
Non-Internet channels that provide digital media, such as –
•Short Messaging Service (SMS)
•Multimedia Messaging Service (MMS)
•Callback & On-hold Mobile Ring Tones
•E–Books
•Optical Disks
•Games
A key digital marketing objective is engaging customers and allowing them to interact with the brand through servicing and delivery of
digital media.
www.toucan.ae
Suite 16, Shoppes of Maraval3A Saddle Road, MaravalTrinidad & TobagoTel: + 1 868 628 5453www.webfx.co.tt
Trinidad & TobagoDamac Executive Heights, TECOM,
Office 801, 8th FloorP.O. Box 112888, Dubai,
U.A.E.Tel: +971 4 435 5959
www.toucan.ae
DubaiSuite 202
34 Annette CrescentKingstonJamaica
Tel: 1 876 925 3624
Jamaica
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