DIGITAL MARKETING FOR COACHING INSTITUTES

Internet . SMS . Email . Social Media

MOVE WITH THE TIMES – MARKET ON

THE INTERNET• Around 84% of parents and

students search for relevant

coaching classes on the web

and 90% out of them find best

coaching institutions online

• Combined with an annual

growth rate of 35%, coaching

classes are a lucrative market;

competition is high

• An estimated 60% of all

coaching class providers are

already online

• Regular updates matter when

the competition is stiff!!Stand out from the crowd with fresh content

GETTING ON THE INTERNET IS GOOD, BUT NOT ENOUGH…

Students and parents need information and frequent updates

Regular SMS & Email help as phones are always around these days

SMS text messages have an off-the-charts open rate of 98 percent!!

While SMS & Email are great marketing tools, we DO NOT RECOMMEND SPAM! Develop a customer/prospect friendly opt-in program across your online and offline channels before marketing

SMS IS GREAT, MULTI-MEDIA OVER SMS IS GREATER!

With the increase in internet penetration, users crave more media content, plain text messages are not sufficient

Chat applications allow video & images but are not designed for marketing

Use “SmartSMS”es to get the best of both worlds. These “SmartSMS”es are not limited by words (you can write as much as you’d like) and support all media!

BORING EMAILS ARE DEAD, NOT EMAIL MARKETING…

With ready access to emails over smartphones, people check their emails at least once a day

According to the Digital Marketing Association, Email marketing has an estimated ROI higher than 4000%!

Email converts better than social media, people spend up to 17% more when they buy

People actually like getting emails from services they’ve subscribed, key is to get them interested to subscribe

GOOD MARKETING IS MORE SCIENCE THAN ART…

“Market, Measure, Excel” is the motto when it comes to digital marketing

Digital marketing is significantly cheaper than all other forms of marketing, and the best part is that your marketing is completely measurable!

With SMS, Email & Social media analytics, you know your likely customers pretty precisely to calculate the cost of a view!

11 independent studies have shown that digital marketing ROIs are higher than

traditional print, TV and radio campaigns

GLIMRAY – A COMPLETE MARKETING SOLUTION

Upload & share courses / classes for students and

parents to view and search

Post updates over SMS, Email, Social Media about events,

changes to schedule and more

Sell additional associated items (textbooks, stationary,

equipment) digitally

Post dynamic, funny and exciting experiences in a

blog on your profile

Publish testimonials & reviews on your profile

to impress prospects

Post courses, get enquiries on them and track them to closure