digital marketing for events
DESCRIPTION
Michael Chidzey's lecture slides on digital marketing for events. Why you should love online marketing! Event marketing and pr module at London Metropolitan University.TRANSCRIPT
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Digital Marketing for EventsWhy you should love online marketing!
Michael Chidzey | Digital Marketing Manager
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Quick experiement…
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Before we begin
Phoneslaptops& tablets out & please use throughout this lecture
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Outcomes
event companies
event professionals
individualevents
How to maximise opportunities online for...
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Any questions
tweet @michaelchidzey
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Interruption vs. Inbound Marketing
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Interruption marketing
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Inbound marketing
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Interruption marketing
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Interruption marketing
Inbound marketing
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Interruption marketing
20%
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Inbound marketing
80%
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How people buy in 2012
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Investigate options
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Investigate options
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Ask friends
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Seek out expert advice
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Find communities
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Dig into every detail
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Convert
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You don’t buy those visitors. You earn them.
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In∙bound Mar∙ket∙ing - noun
Any tactic that relies on earning people’sinterest rather than buying it
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All starts with great content
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http://www.dollarshaveclub.com/
Create Videos
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http://bit.ly/ISTwGK
Useful content
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Making or reporting the news
http://wish.co.uk/number-10/
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http://www.oyster.com/
Make your content your USP
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http://i.imgur.com/d573R.jpg
User generated content
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All starts with great content
http://blog.chillisauce.co.uk/
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Our blog offers sticky content
http://blog.chillisauce.co.uk/
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The results of a great piece of content
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http://www.seomoz.org/beginners-guide-to-seo
SEO
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Integrating offline & online activities
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Integrating offline & online activities
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http://bit.ly/GHLW5m
Integrating offline & online activities
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http://bit.ly/J61DGT
Integrating offline & online activities
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http://bit.ly/IBENSF
Integrating offline & online activities
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http://wish.co.uk/zombie-shopping-mall/
Social outreach
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Build relationships online with social media
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I can’t ignore paid advertising
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I can’t ignore paid advertising
I’d rather be in this position
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Planning a digital marketing strategy
http://www.seomoz.org/blog/why-the-inbound-marketing-funnel-is-essential-whiteboard-friday
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Planning a digital marketing strategy
Insights
Who is your audience?
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Planning a digital marketing strategy
Insights
Where are they on the web?
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Planning a digital marketing strategy
Insights
Which content works?
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Planning a digital marketing strategy
Strategy
Test
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Planning a digital marketing strategy
Strategy
Measure
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Planning a digital marketing strategy
Strategy
Repeat
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Tactics that you can do today
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Q&As – be the expert
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http://boardreader.com/
Participate in forums & communities
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http://plannerwire.net/great-reads/
Create a blog – be the resource
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http://www.problogger.net/
Guest blog
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Discover and share great content
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http://followerwonk.com/
Make friends and find influencers
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http://www.slideshare.net/
Publish presentation slides
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Build authentic social profiles
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http://www.google.com/insights/search/
Satisfy popular searches
http://bit.ly/hX7WkT
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Experiement by testing ideas
Say “should we organise this? Rather than can we.”
http://bit.ly/JoNBgE
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http://www.trendhunter.com/trends/smart-eball
Create high quality videos
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http://www.distilled.net/linkbait-guide/
Make information beautiful: infographics
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http://inbound.org
Inbound marketing
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Everything’s easier with fans.
Your job is to make you, your event and company famous.
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Q&A
Twitter: @michaelchidzeyCompany site: www.chillisauce.co.ukPersonal blog: http://eventjuice.co.ukEmail: [email protected]
Michael Chidzey | Digital Marketing Manager