digital marketing master class session iv
TRANSCRIPT
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© Copyright 2017. Maurice Bretzfield & Kenny Soto. All Rights Reserved.
Session IV
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Digital Marketing MasterclassAbout
● Not for profit 501(c)(3) Volunteer Organization● Resource partner of the U.S. Small Business Administration
(SBA)● Over 340 Chapters and 11.000 Volunteer Mentors Nationwide● 70+ Mentors in NYC● FREE and Confidential Business Counseling available to
anyone.
SCORE NYC26 Federal Plaza, Room 3100
New York City , NY 10278(212) 254-4507
[email protected]© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Maurice Bretzfield Kenny Soto
[email protected] [email protected]
SCORE NYCResource Volunteer
Digital Marketer
SCORE NYCCertified Business
Mentor
Digital Marketing Evangelist
© Copyright 2017. Maurice Bretzfield & Kenny Soto. All Rights Reserved.
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Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield & Kenny Soto. All Rights Reserved.
Digital Marketing Masterclass Series For SCORE NYC
Session 1 - January 14, 2017
Session 2 - February 4, 2017
Session 3 - February 11, 2017
Session 4 - March 4, 2017
Session 5 - April 15, 2017
Session 6, April 22, 2017
Certificate of Completion of The Digital Marketing
Masterclass from SCORE NYC.
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Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield & Kenny Soto. All Rights Reserved.
Our Goals For YouTo instill in you the passion, dedication, and commitment required for you to become a successful Digital Marketer
To show you a new way to think about how to build a business now
For you to understand that DM is a journey.
The train has pulled out ot the station and just keeps accelerating
That you will understand that successful Digital Marketing requires continuous learning and that the digital universe is evolving, literally, at the speed of light.
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Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield & Kenny Soto. All Rights Reserved.© Copyright 2017. Maurice Bretzfield & Kenny Soto. All Rights Reserved.
© Copyright 2017. Maurice Bretzfield & Kenny Soto. All Rights Reserved.
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Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield & Kenny Soto. All Rights Reserved.
Assignments Session 3 - February 11, 2017● Go on a “Surfin Safari” (Until Daddy Takes The T-Bird Away!)● Sign Up for and begin reading publications. Use Feedly. Logon Everyday.● Take the Google Webmaster Academy courses.● Do a site audit and log all of the issues using WooRank & Onpage.org.● Use Your List of ten keywords or keyword phrases that describe your business. Expand
on it and create your Semantic Core and discover long-tail phrases that are good content creation ideas.
● Take the Digital Analytics Fundamentals and the Google Analytics Platform Fundamentals courses on Google Analytics Academy.
● Create an editorial calendar for the month of June.● Install Google Analytics on your site.● Find a list of 15 influencers (social media platforms can vary).● Create A List of Blog Post Ideas
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Digital Marketing Masterclass
Resources
www.searchengineland.com
contentmarketinginstitute.com
moz.com/blog
marketingland.com
chiefmartec.com
socialmediaexaminar.com
socialmediatoday.com
contently.com/strategist
adage.com
inbound.org
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Digital Marketing Masterclass
http://www.cisco.com/c/en/us/partners/market/marketing-velocity-best-practices/content-hub.html
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield & Kenny Soto. All Rights Reserved.
What You’ll LearnSession 4 - March 4, 2017
● Recap of Session III● Google Analytics● Local SEO● Facebook Marketing & Advertising
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
analyticsacademy.withgoogle.com
GWT is a free toolset provided by Google that helps you first understand what’s going on with your website. This way you make decisions based on data analysis instead of guessing...
Google Webmaster Tools
Digital Marketing Masterclass
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
analyticsacademy.withgoogle.com
Take these courses to improve your site's content and user experience.
Google Webmaster Academy
Digital Marketing Masterclass
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Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield & Kenny Soto. All Rights Reserved.
Optimizing Site Design For UsersColor Scheme
Great Site Design - Color
Choosing the perfect chromatic palette is important in order to effectively communicate the message, in order to strengthen the idea of a unique entity and to create brand awareness.
Colors greatly influence the human state of mind. The color scheme that you use on your web site can entice the visitor to engage in the goal of your site (i.e. make a purchase or request your services) or leave it after the first few seconds.
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Great Site Design - Navigation
KISS
Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield & Kenny Soto. All Rights Reserved.
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Augmented Reality Virtual Reality
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Digital Marketing Masterclass
Thanks to Bob Fitterman
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Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield & Kenny Soto. All Rights Reserved.
Artificial Intelligence (AI)
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Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield & Kenny Soto. All Rights Reserved.
Artificial Intelligence (AI)
Today, in addition to backlinks and other “signals”, Google rankings are driven by the dynamic between individual content relevance and user intent.
Content Relevance User Intent
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Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield & Kenny Soto. All Rights Reserved.
Artificial Intelligence (AI)
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Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield & Kenny Soto. All Rights Reserved.
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Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Digital Marketing Masterclass
https://blog.kissmetrics.com/wp-content/uploads/2013/07/keyword-research-target-model.png© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Digital Marketing Masterclass
Use Your Initial 10 Root Keywords Keyword Research
Build Your Semantic Core
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Create a Keyword Strategy
Digital Marketing Masterclass
Google Trends
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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www.answerthepublic.com www.soovie.com
Digital Marketing Masterclass
Keyword Research
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Digital Marketing Masterclass
Long Tail Keyword Phrases
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Digital Marketing Masterclass
Keyword Research
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Digital Marketing Masterclass
LaaS - Listening As A StrategyTotal Focus On Customers
What Are They Telling You They Want?
Listen To Your Customers, They’re Speaking To You
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Digital Marketing Masterclass
Understanding Search Intent
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Digital Marketing MasterclassDeveloping A Content Strategy
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Digital Marketing Masterclass
Why 3000+ Word Blog Posts Get More Traffic (A Data Driven Answer) - Read More Here
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Digital Marketing Masterclass
Tie Your Organic Content And Paid Advertising To Your Business Goals
Plan your editorial calendar in monthly campaigns. What theme(s) are using for your content each month and how does this content match your business objectives for each month?
Example objectives include: more email subscribers, more customers from a specific region or demographic, more of a specific product or service sold, new influencers to work with, more event attendees, etc.
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Manage Your Media Files
Create a system that organizes all of your content into organized folders.
You can organize by campaign, format, time period, etc.
You want all of your marketing files in one place so you can edit and reuse content whenever applicable.
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© Copyright 2017. Maurice Bretzfield & Kenny Soto. All Rights Reserved.
Digital Marketing Masterclass
Analytics© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Data
Metrics
Stats
Facts
KPI’s
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Digital Marketing Masterclass
Wanamaker's Department StoreCirca 1910
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Digital Marketing Masterclass
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Digital Marketing Masterclass
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Do You Know Who Your Online Customer Is?
Do You Understand Why He or She Buys - Or Not?
Digital Marketing Masterclass
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Digital Consumer Universe
Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Digital Marketing Masterclass
Be A Metrics Driven Marketer
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Do You Use Google Analytics to Understand Your Business Better?
Be A Metrics Driven Marketer
Digital Marketing Masterclass
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
analyticsacademy.withgoogle.com
1. Digital Analytics Fundamentals
2. Google Analytics Platform Principles
3. Ecommerce Analytics:From Data To Decisions
Google Analytics Academy
Digital Marketing Masterclass
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Digital Marketing Masterclass
Finding Insights Using Analytics
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Data Analysis
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
What Do You Want Data To Tell You?
● Define Your Business Objectives
● Define Your KPIs
Align Them
Digital Marketing Masterclass
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“A metric that helps you understand how you are doing against your objectives.” – Avinash Kaishik
Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Google Analytics Ecommerce Tracking can help you better understand... ● The effectiveness of
your marketing efforts● Better understand your
visitors and,● Enable you to optimize
your online store to increase conversions and sales.
Product / Market Fit
Digital Marketing Masterclass
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
With Google Analytics Ecommerce Tracking You Will…
● Understand customers better and their shopping behaviour on your site.
● Tie user behaviour to KPIs● Put data in context. What are
the related business factors responsible for that data?
Digital Marketing Masterclass
Product / Market Fit
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Maximized Profit
Digital Marketing Masterclass
Product / Market Fit
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Digital Marketing Masterclass
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LaaS - Listening as a Strategy
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Digital Marketing Masterclass
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Digital Marketing Masterclass
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Get Started With Google Analyticswww.google.com/analytics
Digital Marketing Masterclass
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Get Started With Google AnalyticsCopy the code provided by Google Analytics
Digital Marketing Masterclass
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Get Started With Google Analytics
Paste the code you copied from Google Analytics into the field provided by your CMS
Digital Marketing Masterclass
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Get Started With Google Analytics
Set up Analytics tracking
Digital Marketing Masterclass
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Get Started With Google AnalyticsEcommerce Tracking Feature
Digital Marketing Masterclass
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Get Started With Google AnalyticsEcommerce Tracking Feature
Enable the Ecommerce Tracking Feature in Google Analytics1. Click Admin from the menu bar at the top of any screen in Google Analytics.
2. Use the drop-down menus to select your account.
3. Under the third column, click View Settings.
4. Scroll down to the Ecommerce Settings section, and click the toggle so it says ON.
5. Click Save at the bottom of the page.Note: It can take up to 24 hours for Google Analytics to begin collecting information.
Digital Marketing Masterclass
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Get Started With Google Analytics
Set up Ecommerce Tracking
Digital Marketing Masterclass
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Get Started With Google AnalyticsBasic GA Reports
Real-Time - Shows you what’s happening on your site in real time.How many users are on your site right now? Where did they come from? What pages are they on?
Audience - Tells you about who is visiting your site.For any time period - #’s of Sessions, Page Views, Unique Users, Pages Per Session, Average Session Duration, Bounce Rate, % Of New Users, and more...
Acquisition - Tells you how your visitors and customers found and arrived at your site.Where Did Your Users Come From?
Behaviour - Tells you important information about your site and what your visitors are doing on your site.Page Views, Unique Page Views, Avg. Time on Page, % of Exit
Conversions - Tells you more about your sales and conversions.What products are they buying? What products are you selling? What revenue are you generating by product? How long does it take them to purchase?
Digital Marketing Masterclass
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Get Started With Google Analytics
Learn:Locations, Traffic Sources, Content, Events, Conversions.
What Can You Do With This Information:See whether a promotion is driving traffic to your site, and which
pages visitors are viewing.
Monitor the immediate effects on traffic from a blog/email/social
network post.
Real-Time Reports
Digital Marketing Masterclass
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Get Started With Google AnalyticsAudience Reports
Learn:
Sessions - The total number of visitor “sessions” to your site
Users - The total number of unique visitors to your site
Pageviews - The total number of pages viewed on your site
Pages per Session - The average number of pages viewed per session (visit)
Average Session Duration - The average amount of time visitors stay on your
Bounce Rate - Percent of visitors that leave your site after viewing only one page
New Users - Percent of total visitors who arrived at your site for the first time
Digital Marketing Masterclass
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Get Started With Google Analytics
What Can You Do With This Information:
How people are finding your site?
Knowing which channels are driving traffic and sales means you can focus on the channels that are most effective for you.
Understanding what other websites are linking to you and the volume of traffic they're driving helps you to understand where other opportunities may exist.
Acquisition Reports
Digital Marketing Masterclass
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Get Started With Google AnalyticsBehaviour Reports
Behavior reports help you better understand areas of your site that need improvements.
Understanding the information in these reports are key to creating a better experience for your visitors, thus increasing conversions.
Digital Marketing Masterclass
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Get Started With Google Analytics
Products - Which products did they buy? In what quantity? What revenue generated by the sale of those products.
Transactions - The revenue, tax, shipping, and quantity information for each transaction.
Time to Purchase - The number of days and number of sessions it takes to purchase, starting from the most recent campaign through the completed transaction..
Conversion / Ecommerce Reports
Digital Marketing Masterclass
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Get Started With Google Analytics
What You Can Do With This Information:
As you begin to make more and more sales, understanding those sales will become vital to helping you sell more.
By understanding which products sell well you will better understand which of your products are best suited for your customer base and which ones are supported by your best marketing efforts.
The revenue per transaction, and the number of products per transaction can help you better understand if you might benefit from offering better quantity discounts, or eliminating shipping costs if customers meet a minimum dollar amount.
Conversion / Ecommerce Reports
Digital Marketing Masterclass
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Get Started With Google Analytics
What You Can Do With This Information:By understanding which products sell well you will better
understand which of your products are best suited for your customer base and which ones are supported by your best marketing efforts.
The revenue per transaction, and the number of products per transaction can help you better understand if you might benefit from offering better quantity discounts, or eliminating shipping costs if customers meet a minimum dollar amount.
Conversion / Ecommerce Reports
Digital Marketing Masterclass
![Page 70: Digital Marketing Master Class Session IV](https://reader036.vdocuments.net/reader036/viewer/2022062503/58cf1fb91a28abc05f8b5d59/html5/thumbnails/70.jpg)
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Get Started With Google Analytics
Google Analytics enables you to quickly create and automatically track campaigns by simply using a special URL.
All you have to do to track campaigns automatically is use Google’s Campaign URL Builder tool to create a trackable URL.
Campaigns
Digital Marketing Masterclass
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Get Started With Google AnalyticsCustom Reporting Dashboard
Digital Marketing Masterclass
Google Analytics has templates you can use, you don’t need to create your own dashboards when you start using your account.
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Get Started With Google AnalyticsCustom Reporting Dashboard - Social Engagement Example
Digital Marketing Masterclass
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Google Analytics Help Centerhttps://support.google.com/analytics/answer/1009612?hl=en
Digital Marketing Masterclass
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analyticsacademy.withgoogle.com
1. Digital Analytics Fundamentals
2. Google Analytics Platform Principles
3. Ecommerce Analytics:From Data To Decisions
Google Analytics Academy
Digital Marketing Masterclass
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Digital Marketing Masterclass
HOW TO APPLY ANALYTICS DATA To Make Better Content Marketing Decisions
Get Started With Google Analytics
PLEASE READ
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© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Digital Marketing Masterclass
Local SEO
Get Your Free Business Listing on Google – Google My BusinessPLEASE READ
Google Local
MOZ Local
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What Is Local SEO and How Can I Improve My Local Rankings?© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Digital Marketing Masterclass
Local SEO
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Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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www.facebook.com/blueprint
Digital Marketing Masterclass
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Resources
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Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
http://www.insights.fb.com/
Resources
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1.86 BillionThe # of monthly active users on Facebook
as of February 1st, 2017 - VentureBeat
Digital Marketing Masterclass
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1.23 BillionThe # of active users logging into on Facebook daily - SocialMediaToday
Digital Marketing Masterclass
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Organic Content
Boosted Posts
Paid Ads
3 Ways To Get Traffic From Facebook
Digital Marketing Masterclass
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Facebook Page FundamentalsLet’s start with making sure you’re using your page to its
fullest capabilities!
Digital Marketing Masterclass
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For Desktop: www.Business.Facebook.com
For Mobile: Facebook Pages Manager in Your App Store
Setting Up Your Business Page
Digital Marketing Masterclass
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How To Create Your Page
www.business.facebook.com
Digital Marketing Masterclass
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1 2
3
How To Create Your Page
Digital Marketing Masterclass
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Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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The most important fields to fill out when starting:
○ Unique Username/URL○ About section○ Contact information○ Location(s)
Setting Up Your Page
Digital Marketing Masterclass
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Location Settings
Digital Marketing Masterclass
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Setting Up Multiple LocationsDigital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Adding Your Team
Digital Marketing Masterclass
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Leverage Your Messaging SettingsDigital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Designing your pageProfile photo image dimensions: 180 x 180Cover photo image dimensions: 851 × 315
Don’t forget to add a Call-To-Action
Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Designing Your Page
Add your other social channels to your apps section
Digital Marketing Masterclass
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Using Your Ad Account ToolsDigital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Use Your Personas
What websites will this customer frequently visit?
What blogs do they read?
What are likely search terms they will use?
What sort of content appeals to them the most?
Buyer Personas
Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Using The Tools - Detailed TargetingBelow are just a few of the many targeting options you can leverage to send your content to Facebook users:
- Education: field of study, school, the exact time period they were in college & level of education
- Financial: income & net worth- Generation: Baby Boomers, Generation X, Millennials, Gen Z- Home: Home ownership, household composition, property size, and more.- Relationship status- Work: job function, industry, & name of employer- Offline buying behavior- Interests: other Facebook pages
Digital Marketing Masterclass
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Using The Tools - Audience Insights
Digital Marketing Masterclass
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Using The Tools - Audience InsightsDigital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Using The Tools - Audience Insights
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Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Using The Tools - Audience Insights
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Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Using The Tools - Audience Insights
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Using The Tools - The Facebook Pixel
You should install a Facebook tracking pixel to retarget website visitors.
Digital Marketing Masterclass
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Using The Tools - The Facebook PixelDigital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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The Facebook Pixel - Used To Retarget UsersDigital Marketing Masterclass
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Using The Tools - AudiencesDigital Marketing Masterclass
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Using The Tools - Lookalike AudiencesDigital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Using The Tools - Saved Audiences
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Digital Marketing Masterclass
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Using The Tools - Custom AudiencesDigital Marketing Masterclass
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Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
If you need help uploading your customer’s contact info, Facebook provides a excel sheet you can use!
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Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
If you don’t have a pixel installed in your site, you can now target Facebook users who have only interacted with your business page!
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Digital Marketing Masterclass
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Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Digital Marketing Masterclass
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With custom combination
retargeting, you can retarget website & page
visitors regardless of where they are in your
marketing funnel.
Digital Marketing Masterclass
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Digital Marketing MasterclassUsing Your Tools - Ads Manager
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Impressions Clicks & Engagement Conversions
Digital Marketing Masterclass
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Digital Marketing MasterclassUsing The Tools - Ads Manager
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Digital Marketing Masterclass
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News Feed Ad Right Column Ad
Digital Marketing MasterclassUsing The Tools - Ads Manager
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Instant Article Ad
In Steam Video Ad
Digital Marketing MasterclassUsing The Tools - Ads Manager
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Digital Marketing MasterclassUsing The Tools - Ads Manager
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Digital Marketing MasterclassUsing The Tools - Ads Manager
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Digital Marketing MasterclassUsing The Tools - Ads Manager
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Digital Marketing MasterclassYou Can Now Use GIFs As Ad Creative!
You Can Now Add Animated GIFs to Facebook Ads
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Using The Tools - Ads ManagerDigital Marketing Masterclass
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Analytics Reporting With Ads ManagerDigital Marketing Masterclass
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Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Analytics Reporting With Ads Manager
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Ads Manager vs Power EditorDigital Marketing Masterclass
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Content Examples
○Questions/Polls○Blog articles○Images○Videos○Live Video
Digital Marketing Masterclass
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“There is no perfect time to post organically anymore. Everyone is competing for space in the news feed.”
● Buffer Article
Digital Marketing Masterclass
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Pro Tip!
Tell your followers to turn on the “See First” option for your page.
Every time they see their feed, you come up on top!
Digital Marketing Masterclass
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Digital Marketing Masterclass
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Ask your audience about what kind of content they want from you on a regular basis!
Digital Marketing Masterclass
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Digital Marketing Masterclass
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Digital Marketing Masterclass
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
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Video Tutorial To Install For Wordpress Sites - Click Here
Instant articles load faster on the mobile app than web pages and blog posts.
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Digital Marketing Masterclass
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Digital Marketing Masterclass
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Digital Marketing Masterclass
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WANT BIG IMPACT?Start engaging your users by using Live Video
Digital Marketing Masterclass
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Digital Marketing Masterclass
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Live Video Content Ideas1. Behind the scenes of your physical location. Giving an
exclusive inside look into your operations.
2. Customer interviews/spotlights. Telling the customer’s story.
3. Live question & answer on news about your business and where it’s headed. Or, questions you have for your audience.
4. Attendance at special events.
Digital Marketing Masterclass
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3%-10%Unboosted posts are seen by a small % of
your followers.
Digital Marketing Masterclass
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Invest In The Posts With The Most Organic EngagementDigital Marketing Masterclass
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Useful Insights Unique To Facebook Insights (Post Tab)
© Copyright 2017. Maurice Bretzfield and Kenny Soto. All Rights Reserved.
Digital Marketing Masterclass
Impressions and engagement by time – Convert the timestamps from Pacific Time to your local time zone.
Engagement by content type – Sort engagements by media type.
Impressions vs. reach – Determine how many unique people your post reached and how many times a unique person was served your post.
Engagement from people who like your Page – Check whether your page has the right following and whether your content is reaching them
Negative feedback – Check if your posts are steering any negative emotions
Engagement by video length – Find the optimal length of videos to post
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The Boosted Post MenuDigital Marketing Masterclass
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Facebook SearchDigital Marketing Masterclass
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www.facebook.com/blueprint
Digital Marketing Masterclass
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Resources
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Digital Marketing Masterclass
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http://www.insights.fb.com/
Resources
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Digital Marketing Masterclass
Resources
www.searchengineland.com
contentmarketinginstitute.com
moz.com/blog
marketingland.com
chiefmartec.com
socialmediaexaminar.com
socialmediatoday.com
contently.com/strategist
adage.com
inbound.org
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Maurice Bretzfield Kenny Soto
[email protected] [email protected]
SCORE NYCResource Volunteer
Digital MarketerlinkedIn.com/in/KennySoto
SCORE NYCCertified Business Mentor
Digital Marketing Solutionistlinkedin.com/in/bretzfield
Digital Marketing Masterclass
Contact&
Connect
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Digital Marketing Masterclass
See You On April 15th(Do Your Homework)
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