digital marketing orientation
TRANSCRIPT
© Digital Vidya
Digital Marketing
Bootcamp
Welcome!
www.digitalvidya.com
Digital Marketing
Bootcamp
© Digital Vidya
What (not) to expect in this Bootcamp?
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What (not) to expect in this Bootcamp?
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Schedule (Day 1)
Time Session
9:00 Discussion over Tea/Coffee
9:30 Digital Marketing Orientation
11:00 Discussion over Tea/Coffee
11:30 Search Engine Marketing & Analytics
www.digitalvidya.com
11:30 Search Engine Marketing & Analytics
12:30 Search Engine Optimization(SEO)
1:30 Lunch Break
2:15 Opportunities offered by Social Media
3:30 Discussion over Tea/Coffee
4:00 Demystifying Community Building on Facebook
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Schedule (Day 2)Time Session
9:00 Discussion over Tea/Coffee
9:30 Twitter: The Jewel in the Social Media Marketing Crown
11:00 Discussion over Tea/Coffee
11:30 LinkedIn for B2B Lead Gen & Personal Branding
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11:30 LinkedIn for B2B Lead Gen & Personal Branding
1:15 Lunch Break
2:00 How to create Social Media Marketing Strategy?
4:00 Discussion over Tea/Coffee
4:00 Q & A and How to measure ROI of Social Media?
5:00 Feedback, Recap & Structure for Continuous Learning
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You can start experiencing Now!
#DVCamp
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#DVCamp
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Let’s Connect Now!
http://facebook.com/digitalvidya http://twitter.com/mydigitalvidya
www.digitalvidya.com
http://linkd.in/dv-grp
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You can start experiencing Now!
#DVCamp
www.digitalvidya.com
#DVCamp
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Digital Media ParadigmNetworking and Communication platform
Content Sharing Platform
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WebsiteSearch Engines/Online Portals
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“The process of reaching out to andcommunicating with your customers/users
through Digital Media (Internet, Email,Mobile)”
What is Digital Marketing?
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“The process of reaching out to andcommunicating with your customers/users
through Digital Media (Internet, Email,Mobile)”
© Digital Vidya
What is Social Media Marketing?
“The process of reaching out to andengaging with your customers/users through
Digital Media (Internet, Email, Mobile)”
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“The process of reaching out to andengaging with your customers/users through
Digital Media (Internet, Email, Mobile)”
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Social Media turnscommunication into
interactive dialogues
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Social Media turnscommunication into
interactive dialogues
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V RisibilityAre you visible to your target audience? elevancy
Are you relevant? (Platform, Message & Time)
Digital Marketing in 3 Words
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R
C
isibilityAre you visible to your target audience?
redibilityWill your Target Audience trust you?
elevancy
Are you relevant? (Platform, Message & Time)
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Digital Marketing Paradigmin “B2B Business”
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Digital Marketing Paradigmin “B2B Business”
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Objective: Lead Generation
Impressions
Visitors
Leads
Sales
Digital Media
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Impressions
Visitors
Leads
Sales
Again a Restricted View
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Longer Sales Cycle
Multiple Touch Points
Phased Approach
B2B Business Paradigm
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Longer Sales Cycle
Multiple Touch Points
Phased Approach
Rationalized Decision Process
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B2B Business Paradigm
Multiple People
Multiple Searches
Multiple Concerns
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Multiple Decision Makers/Influencers
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Another view: Lead GenerationAcquisitionLeadsSalesRetention
AcquisitionLeadsSalesRetention
AcquisitionLeadsSalesRetention
AcquisitionLeadsSalesRetention
AcquisitionLeadsSalesRetention
Case Studies Webinars
Free Product ToursRequest for Proposal
Articles/White Papers
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AcquisitionLeadsSalesRetention
AcquisitionLeadsSalesRetention
Sales
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Digital Media
Objective: Branding
Another media
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Another media
Increase Reach
Restricted View
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Digital offers better and long lasting ROI!
vs
Permission Interruption
Public Relations Public Relationships
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It’s Natural!
Public Relations Public RelationshipsTalk to Journalists (Professionals) Talks to Customers (People)
One-to-Many One-to-One & One-to-Many
Control the Brand Manage the Brand
Push the Message Engage the Community
Speak as a Spokesman Speak as a Peer
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American Express – Open Forum
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Unique visitors increased by from 160K to 1 M in 1 yr.
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Business Objectives
International exposure
Create a reliable, dependable brand image for a
SaaScompany
Popularize the brand & product
Reduce cost of customer acquisition
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International exposure
Create a reliable, dependable brand image for a
SaaScompany
Popularize the brand & product
Reduce cost of customer acquisition
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Approach/Strategy
Use internationally popular networks
Company blog for
- Business Productivity articles- Product news
Listening and Responding- Twitter Search- Google Alerts & RSS
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Use internationally popular networks
Company blog for
- Business Productivity articles- Product news
Listening and Responding- Twitter Search- Google Alerts & RSS
© Digital Vidya
Success Achieved
Generating conversations from around the world…
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Success Achieved
Leading Blog Reviews in International Blogs / Publications
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Success Achieved
• Leads, sign ups and conversions
• Viral Buzz generated by happy users
• Visibility – people are getting to know about us
• New product ideas for development.
www.digitalvidya.com
• Leads, sign ups and conversions
• Viral Buzz generated by happy users
• Visibility – people are getting to know about us
• New product ideas for development.