Digital Marketing

Personal recap - year 2010/2011

Themes viewed

Ø Social Networking

Ø Social Influence

Ø Presentations tools

Ø Monitoring tools

Ø Others

Social Networking

"   We have seen during the year different concepts, such as:

"   Facebook, Twitter - they are of course the most unavoidable social networking tools today

Social networking concepts

But we also had the chance to understand better how the other tools works, and that there is plenty of them, that individuals and companies should use for a better communication

"   Overviewing these concepts and tools was enriching because I did not used to be good at this. Thanks to this course, I have realized that social networking can now impact marketing and communication for every company

"   They are certainly the tools that must be used today - either to enhance awareness, or to increase online reputation, or to generate more revenue

"   I am glad I could understand this, because for a future professional experience, I am sure it will be helpful to know how to play with social medias

Social networking impact

Social Influence

"   We have understood that today, we talk more about a community management rather than a market target

"   People gather according their interests, hence the importance of getting influencers who can spread the company's communication toward its community

Social Influence concepts & tools "   One of the key concept to monitor one's online

reputation it to measure the influence

"   Klout, is one of the tools we have used the most, but the other are also helpful.

"   I will definitely try to implement the use of it within a future professional experience

Social influence and consequences

Th e s o c i a l rewa rd i n g concept was completely new to me, but I found this part of the class very interesting. I still believe that rewarding loyal social follower is a great idea in terms of brand image and brand equity

Monitoring tools

"   We had the opportunity to see how to monitor our online reputation thanks to several tools such as:

Monitoring tools

These tools have been helpful for collecting data, or gathering the different social media accounts.

It inverts the process, now the data comes to you, not the opposite

These are very clever tools to use, and the course learn me that

I might use them in a future professional experience

Presentation tools

Presentation tools My favourite one was Prezi, because it is easy to use, very simple to understand, and the result is very different from a basic PowerPoint presentation. It is fun, and impelling. since I have discover this tool, I have done many of my personal presentations on Prezi

I also liked lot Slideshare for its free access to many study, made by other members. It is very helpful for my other courses and I found great content, as if it was a research engine

These both tools had the greatest impact in me for these reasons

Others - Conclusion

"   We also learn how to keep a blog, and for me it was the first time

"   The weekly articles widen our knowledge of hotel marketing

"   Through the exercises made in class, I have discovered the trends and that was really interesting

"   I am willing to write my thesis about luxury brand ans social medias, and this class gave me a great overview of all this field