Kerry Foods DIGITAL MEDIA MARKETING PROPOSAL

Client’s Brief & Requirements

The  Scope  of  Work  contains  the  following  elements  :-­‐  •  Consolidated  Digital  Plan  to  market  and  adver3se  “kerry  foods”    

–  Ini3al  job  would  be  to  reach  out  to  our  Target  Audience  in  the  market  –  It  would  also  be  required  to  create  the  Brand  Recall  through  extensive  digital  Marke3ng  

Techniques  like  “Re-­‐Marke3ng”  

•  STP  :-­‐  –  Segmenta3on  –  30+  Males/Females  Primarily      –  Targe3ng  –  B2B,  Companies,  Small  Business  Owners  –  Posi3oning  –  “leading  supplier  of  food  ingredients”    

India as Growing Digital Nation

TG For Kerry on Digital

Fastest Growing Categories on Digital

MARKET  ANALYSES  Google  Trends  on  Search  Terms  

Market Trends – Food Ingredients

Market Trends – Food Technology

Market Trends – Functional Foods

Market Trends – Food Processing

COMPETITIVE  ANALYSES  What does our Competition is Doing

Competitive Analyses - Monin

Competitive Analyses – Monin (Search)

Competitive Analyses – Mapro

Competitive Analyses – Dohler

Competitive Analyses – Dohler (Search)

SEARCH  ENGINE  SCENARIO  SEO  &  PPC    

Search Engine Scenario

Search  ADS  

SEO  

Search Engine Optimization – Monin (Competitive)

Dohler on Search Engine (Competitive Analyses)

SUGGESTED  KEYWORDS  SEO  &  PPC    

Suggested Keywords (SEM+ SEO)

S.NO   Popular  Keywords    Monthly  Searches  (exact  match  only)  CompePPon  

1   food  technology   2900   High  

2   processed  foods   320   High  

3   food  ingredients   390   High  

4   preservaPves  in  food   210   Medium  

5   kerry  group   210   Medium  

6   kerry  foods   140   Medium  

7   food  ingredients  consultants   1700   Medium  

8   food  processing   2400   Medium  

9   funcPonal  foods   480   High  

10   processed  food  industry   110   Medium  

E-140, Sector7 Noida 201301. Phone – 01204228999. Email – sales@digistreetmedia.com