• World’s largest taxi company owns no taxis (Uber) • Largest accommodation provider owns no property (AirBnB) • Largest phone companies owns no telco infrastructure (skype,wechat) • Most valuable retailer owns no inventory (Alibaba) • Most popular media owner creates no content (Facebook) • Largest movie house owns no cinemas (Netflix) • Largest software vendors don’t write the software (Apple and Google)

Source: @ibmge

We have a problem

10,079,850 subscribers • 675,172,769 views

10,079,850 subscribers • 675,172,769 views

millennial mɪˈlɛnɪəl/noun plural noun: millennials a person reaching young adulthood around the year 2000.

I'm online for my job and my downtime. I'm constantly connected, even down to my entertainment, it's all streamed through Netflix, Now TV or Catch up channels. When I'm awake: I'm connected.

I can imagine it, but it would be a struggle!

55

Define ‘Reach’: In the application of statistics to advertising and media analysis, reach refers to the total number of different people or households exposed, at least once, to a medium during a given period.

https://www.youtube.com/watch?v=kccwXwOrgq4

https://www.youtube.com/watch?v=jAF2hZxdFRE

16,658 views

2,359,627 views

Source: MOZ

Google voice - 2011

1). Think strategically first not tactically 2). Take video seriously in 2016 and beyond 3). Are you sharecropping or building your platform? 4). Work out your influencer/sneezers - create a plan for them 5). Be human…. Banksy Bonus: Subscribe to unwritten.digital for the latest tips and real advice / no sales bs

https://www.youtube.com/watch?v=1rtmX9HG-ug

•

•

•

•

•

•

•

•

•–

–

–

•

•

1% 1% 1% 4% 1%

1%

4% 1%

1%

6%

14%

1% 1%

1% 3%

4% 3% 4%

3%

8%

3%

14%

1%

8%

1% 1% 1% 1%

Assistant General Manager

Business consultant

Business Development Director

Business Development Manager

Business Growth Manager

Chief Executive

Communications manager

Dataroom Manager

Digital Marketing Co-ordinator

Digital Marketing Manager

Director

General Manager

Graphic designer

HR Manager

Managing Director

Marketing & Communications Manager

Marketing and PR Manager

Marketing Assistant

Marketing Coordinator

Marketing Director

Marketing Executive

Marketing Manager

Non Executive Director

Owner

Programme Manager

Sales and Marketing Assistant

Showroom Manager

Wed and Digital communications officer

54%

9%

36%

1%

Marketing

Business Owner

Senior Management

Designer

Red

Blue

Yellow

Green

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

2015

2016

TACTIC 2015 2016

CHANGE

12.8% 20.0% +7.2%

7.6% 9.0% +1.4%

4.3% 5.0% +0.7%

1.0% 3.0% +2.0%

5.0% N/A

3.0% N/A

• The internet of things is the future and the present, if you’re not thinking about it now, you may find yourselves missing out on revenue to your competitors.

• It’s going to reshape how we advertise to consumers and businesses.

• It’s going to open the door to new opportunities and experiences.

• Wearable's are going to provide us with more accurate and more types of data – Where you are. – How you’re feeling. – What you’re doing. – How you say things. – What speed your heart is beating. – How cold you are. – What time of day you get up.

• Opens new opportunities to engage with your audience in an entirely different way.

• New devices to market to.

Disney Magic Band

• Helps you generate more referral traffic.

• It helps your SEO strategy out by creating links pointing to your website.

• There’s no space more powerful than editorial.

• Start conversation.

• Position your brand on high authority websites.

•

•

•

•

•

•

•

•

•

Source: moz.com

•

•

•

•

•

•

•

•

•

–

–

•

The whole office has got wind of this!

The whole office has got wind of this!

http://peek.usertesting.com/

No! Keep scrolling user!

•–

–

•

•

•

•

Email Event Announcement &

Invitation

Start

Wait 1 week

Decide Registered?

Convincing Email

Wait 1 week

Finished

Email Additional Information Yes

No Condition

Registered?

No

Yes

Wait 1 Day After Event

Email Follow up

•

•

•

•

• !

•–

–

–

•

–

–

–

–

–

•––

–

–

–

–

•–

–

–