Digital Marketing Introduction

• Amitesh Kumar is the CEO of Way2ads• Having 7+years of Digital Marketing Experience• Having 5+years of Digital Marketing Training Experience• Worked previously in Way2sms(3rd Largest Internet

Company in India) as AVP-Marketing• He is a Google Adwords Certified Professional, Inbound

Marketing Certified & Bing Accredited Professional

About our Team

1. What is Digital Marketing2. Why Digital Marketing is now a Necessity3. Why India is Witnessing the highest growth rate in Online4. Techniques in Digital Marketing5. What opportunities are available in Digital Marketing for

Freshers6. How to avail Internships/Projects in Digital Marketing7. How can you become a Google & Microsoft Certified 8. Q&A

Agenda of the session

• Marketing is the link between you and your customers achieved by creating, developing and maintaining profitable relationships between customer and your company (all about creating some profit margin)

• A marketers job is to understand, influence and serve people

What is Marketing

Marketing can be done through

• Digital marketing is marketing that makes use of electronic devices such as computers, tablets, smartphones, cellphones, digital billboards, and game consoles to engage with consumers

What is Digital Marketing

Digital Marketing ?

The Core is the website and how the extensions of digital form are engaging the Target Audience

Target Audience

Offline Advertising

OnlineAdvertising

Why Digital Marketing

Digital Marketing Includes

Digital Marketing Techniques

Other Digital Marketing Techniques

Opportunities in Digital Marketing for Freshers

Future in Digital Marketing

The average salary for an Entry-Level Digital Marketing Manager is

Rs 363,838 per year (Payscale India)

Chief digital officer becomes a much-in-demand role, 20 CXOs hired across India Inc in last 12 months with salaries

beyond Rs.3.5 Crore (economictimes.com)

Roles in Digital Marketing

Companies you can work

• Digital Marketing executive/manager• Social Media executive/manager• Email marketing executive/manager• SEO executive/manager• Affiliate executive/manager• Product executive/manager• Online Campaign executive/manager

Job Roles in Digital Marketing

• Google Adwords Certification– Fundamentals– Search– Display– Video– Mobile– Analytics

• Facebook Certification• Microsoft Bing Certification• Hubspot Inbound Marketing

How can you get Google & Microsoft Certification

• Every company has scope for DM Internship & Project with a min duration of 30 days & max duration of 90 days

• An ideal profile for a company would be someone who has– Good Communication– Google/Microsoft Certified– Passion towards Advertising

How to avail Internships/Projects in DM

Dream Company for many

Do you know Accenture & Cognizant are the biggest recruiters for Digital Marketing Roles in

India!!

How can you be part of Accenture/Google

-Communication Skills-Business Mailing Skills

-Google Adwords Certification