digital marketing services agency

Digital Marketing Services Agency

Happy Heap Marketing

• “Digital marketing” is the process of building and maintaining customer relationships through online activities to generate sales and/or capture customers that are searching on the Internet for answers

• With the constant growth of the web, and more people getting connected every day, digital marketing has become a necessity for many organisations

• This also includes small businesses that want to trade online and make a name for themselves on the web

What is Digital Marketing ?

Digital Marketing Overview

• Puts the consumer in control• Provides convenience• Drives brand loyalty• Reduces the selling cycle• Builds your brand• It is measurable• It is cost effective • Allows custom targeting• Can be tweaked and tunes in real time

Benefits of Digital Marketing

Digital Marketing Overview One way to make sure you are found on the web is with an optimized digital

marketing strategy. Most digital marketing strategies and campaigns have 5 objectives:

1. Reach the right audience2. Engage with your audience3. Motivate your audience to take action4. Ensure efficient spending on your campaign5. Maximise return on investment (ROI)

Objectives of Digital MarketingObjectives of Digital Marketing


• Website design (user experience)• Search engine optimization (SEO)• Pay per click (PPC)• Social media marketing (SMM)• Email marketing• Display advertising (banner ads)

Components of Digital Marketing

SEO Definition

• Search engine optimization (SEO) is the process of getting traffic from the “free,” “organic,” or “natural” listings on search engines.

• All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

Search Engine Optimization


• PPC is an internet advertising model used on search engines, advertising networks and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisers' website

• Advertisers bid on keyword phrases relevant to their TG

• PPC is done for Instant results, Total control over the campaign and cost, specific targeting, and pay only for the performance

• Any PPC campaign requires constant research, testing and evaluation, as well as considerable PPC campaign management in order to provide the greatest Return on Investment (ROI)

What is Pay Per Click ?What is Pay Per Click Marketing

• Social Media is a virtual element for the online business.

• Social Media Marketing is used as a branding tool and can increase conversions, sales tracking, page views and add exposure.

• It is simple and low cost way of increasing sale and to traffic to your website.

• It increases the site popularity and to bring the potential consumers to our niche area

• Famous Social Media Platforms :-

1. Facebook2. Twitter3. LinkedIn

What is Social Media Marketing ?Social Media Marketing

• Web design encompasses many different skills and disciplines in the production and maintenance of websites

• Web development is a broad team for the work involved in developing a website for the internet

• Analyse, Organise, Develop, Implement and Maintain are the five steps process for effective website design

• If designed appropriately, the wensite ranks well in major search engines, especially Google

• Domain, Hosting, Technology, Purpose, Content, Navigation, Optimisation, and Security are the key points in Website Development.

Website Design and Development

Thank You!

For more details visit us at:www.happyheapmarketing.com

If you are thinking to hire digital marketing agency, then contact us Now!

http://www.happyheapmarketing.com/