digital marketing strategy for business

29
CONSULTANCY SERVICES FOR BUSINESS

Post on 17-Oct-2014

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Introduces a simple 2-step method for businesses to create, setup and implement a successful digital marketing strategy.

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Page 1: Digital Marketing Strategy for Business

CONSULTANCY SERVICES FOR BUSINESS

Page 2: Digital Marketing Strategy for Business

[email protected]

Elliott King is a Senior Director and founding partner at MintTwist. He works as the lead on-site consultant for key

clients in international markets.

Page 3: Digital Marketing Strategy for Business

MINTTWIST’S EXPERIENCE

Page 4: Digital Marketing Strategy for Business

ONLINE COMMUNICATIONS AUDIT

STRATEGY PRESENTATION, RECOMMENDATIONS AND TRAINING

NEW AND IMPROVED PROCESSES FOR ONLINE COMMUNICATIONS AND PR AT THE UN

CONSULTANCY FOR THE UN

Page 5: Digital Marketing Strategy for Business

UNITED NATIONS DIGITAL COMMUNICATIONS CONSULTANCY

• Consultancy project for the UN on ‘the future of online communications and PR’

• 1 week on-site consultancy to gather objectives and internal resources

• 3 weeks off-site consultancy to external data, formulate recommendations and associated best practices

• 1-week on-site consultancy Mobile Communications research, strategy and best practices

• Online Marketing study, highlighting global trends, threats and opportunities for fund raising

• 6xOnline marketing training sessions, delivered to UN employees gathered in strategic regional locations

Page 6: Digital Marketing Strategy for Business

INTRODUCING MINTTWIST

35 FULL-TIME STAFF

DIGITAL AGENCY

SINCE 2002

BONJOUR

السالم عليكم

¡HOLA!

你好

Page 7: Digital Marketing Strategy for Business

WHO MINTTWIST WORK WITH Communications, Marketing and Executive teams in over 100 large multi-national organisations

Page 8: Digital Marketing Strategy for Business

MINTTWIST’S SERVICE

Page 9: Digital Marketing Strategy for Business

HOW MINTTWIST HELP We help clients to increase the results of their communications with a simple ‘2-step’ method

• Help clients to sustainably increase

effectiveness of communications

• Help clients to significantly improve

performance of their internal teams

Business Objectives

More Sales and

Marketing Results

Improved IP, Tools

and Processes

Improved Teams

Page 10: Digital Marketing Strategy for Business

HOW MINTTWIST WORK We help clients to sustainably grow sales and profits with a simple ‘2-step’ method

•Step 1: Design the solution

•Step 2: Implement systems, tools and

processes and transfer skills,

knowledge and resources

Step 1

Strategy

Step 2

Implement

Transfer

Page 11: Digital Marketing Strategy for Business

STEP 1 - STRATEGY We design the complete solution; a clear plan with clear KPIs for achieving clear objectives

• Opportunity Assessment

• Strategy and task calendar creation

• Systems, tools and process setup

Assessment of internal and external factors

Digital strategy

Systems, process and tools setup

Page 12: Digital Marketing Strategy for Business

STEP 2 - IMPLEMENT We ensure an implementation that delivers results and leverages internal resources

• Digital marketing services

• Design and Development

• Project Management

Project Management

Marketing Services

Design and Development

Page 13: Digital Marketing Strategy for Business

STEP 2 - TRANSFER Once an ROI is proven, we assist an orderly transfer of skills, knowledge and resources

• Transfer skills and knowledge

• Support recruitment processes

• Training and support

Management Reporting

Training and Support

Recruitment

Page 14: Digital Marketing Strategy for Business

TYPICAL PROJECT

Page 15: Digital Marketing Strategy for Business

EXAMPLE OBJECTIVES

CONTINUOUS AND SUSTAINABLE INCREASES IN COMMUNICATIONS RESULTS AND ACHIEVEMENT OF OBJECTIVES IMPLEMENT

BEST PRACTICES, SUSTAINABLE INTERNAL PROCESSES AND INTERNAL TRAINING SUPPORT

CREATE WORK PLAN TO ENABLE CONSISTENT GROWTH IN HIGH COMMUNICATIONS RESULTS STRATEGY Step 1

Step 2

Page 16: Digital Marketing Strategy for Business

EXAMPLE DELIVERABLES

DIGITAL MARKETING STRATEGY / ASSESSMENT

12-MONTH TASK CALENDAR WITH INTERNAL/EXTERNAL TASKS

SYSTEM AND PROCESS UPDATES WITH TARGETED TRAINING

STRATEGY SUPPORT CREATION / DISTRIBUTION OF QUALITY, SHAREABLE, MULTI-LINGUAL CONTENT

SUPPORT MULTI-CHANNEL STRATEGIES (E.G. SOCIAL MEDIA)

UPDATED CRM DATA PROCESSES

MANAGEMENT REPORTING

SUPPORT ASSESS, CONSOLIDATE AND MAKE THE COMPANY MARKETING DATA ACCESSIBLE / USABLE

TECHNICAL SEO

MOBILE APP

REFRESHED WEBSITE

IMPLEMENT

Step 1 Step 2

Page 17: Digital Marketing Strategy for Business

EXAMPLE COSTS AND RESULTS

STRATEGY DRIVEN BY BUSINESS OBJECTIVES

+

KPIS LINKED TO TARGET RESULTS AND OBJECTIVES

= BUSINESS POSITIONED TO MAXIMISE ROI

ALIGNED DIGITAL STRATEGY

CLEAR WORK PLAN WITH VISIBILITY OF RESPONSIBILITIES AND RESULTS

+

EFFECTIVE SUPPORT AND TRAINING

= ENGAGED , CHALLENGED AND HIGH PERFORMING WORKFORCE

IMPROVED TEAM INCREASED NUMBER OF MEDIA ENQUIRIES

+

INCREASED NUMBER OF OBJECTIVES ACHIEVED

= 2-3X INCREASE IN COMMUNICATIONS RESULTS

MORE RESULTS

USD 25,000 USD 150,000 – USD 300,000

PER YEAR

Page 18: Digital Marketing Strategy for Business

[email protected]

Elliott King is a Senior Director and founding partner at MintTwist. He works as the lead on-site consultant for key

clients in international markets.

Page 19: Digital Marketing Strategy for Business

MINTTWIST CASE STUDIES

Page 20: Digital Marketing Strategy for Business

RESPONSIVE SITE AND CMS

IPHONE AND ANDROID APPS DEVELOPED

ONGOING SUPPORT

MASTERCHEF ARABIA

Page 21: Digital Marketing Strategy for Business

MASTERCHEF ARABIA

Responsive site Bespoke CMS which controls site and app content

Page 22: Digital Marketing Strategy for Business

MASTERCHEF ARABIA

iPhone and Android apps Users can vote for contestants Search recipes and add to shopping list or cook book Save calendar alerts for next episode

Page 23: Digital Marketing Strategy for Business

COMMUNICATIONS AUDIT

STRATEGY SETUP, TRAINING AND DELIVERY SUPPORT

INCREASE IN ENQUIRIES FROM OVERSEAS STUDENTS IN TARGET MARKETS

REGENT’S UNIVERSITY, LONDON

Page 24: Digital Marketing Strategy for Business

REGENT’S UNIVERSITY IMPLEMENTATION

• Improve on-page SEO

• Technical SEO factors

• URL restructuring

• Manage PPC

• Regular content updates

• Work with internal teams

• Improve website UX and calls to action

Page 25: Digital Marketing Strategy for Business

REGENT’S UNIVERSITY REVIEW

• Improved on page SEO

• Drive more traffic to site

• Delivered KPIs

• Course page views

• Brochure downloads

• Course enquiries

REPORTING

• Analyse campaign success

• Review PPC spend (monthly)

Page 26: Digital Marketing Strategy for Business

CREATE DIGITAL STRATEGY

EXCELIAN – INTERNATIONAL CONSULTANCY

MORE SALES ENQUIRIES AND CONVERSIONS FROM DIGITAL CHANNELS

REDESIGN WEBSITE

CREATE DIGITAL STRATEGY

Page 27: Digital Marketing Strategy for Business

EXCELIAN IMPLEMENTATION • Redesign website

• Focus on cross-sell opportunities

• Drive quality website traffic

• Create and re-purpose content

MARKETING RESULTS • Significant growth in cross -sales

resulting in total sales from digital up by 3x

• Improved online visibility

• Quarterly audits

Page 28: Digital Marketing Strategy for Business

WEBSITE AUDIT

MULTI-CHANNEL DIGITAL MARKETING STRATEGY

CREATIVE FORUM – INTERNATIONAL EVENTS

INCREASE IN SALES FROM EXPORT MARETS

Page 29: Digital Marketing Strategy for Business

CREATIVE FORUM IMPLEMENTATION • Website audit

• Search, Content , Social Media Marketing

• Link building and guest blogging

RESULTS • International sales and website traffic up by 100%

• Rank No.1 for “international event management companies”

• Total visits up by 220%

• Organic non-brand traffic up by 50%