digital media & packaging innovation in beauty
TRANSCRIPT
speakertwitter: @ JAMIECID
Digital & Packaging
Digital & Packaging Trends 2015Digital + Packaging- Consumers love touch +
mobileThe Real Numbers -Statistics Brand Examples – Recent LaunchesBest Practices – Best PracticesTools
Does it make sense ?
Distributors
Manufacturers
Brands
Digital Eco System• Beauty & Digital A Match Made In Heaven
• The word beauty has over 4 billion searches
• Growth in India & China has in e-commerce due to growth in middle class and mobile devices
the social with out the media
social media platformsFACEBOOK – TWITTER – PINTEREST – INSTAGRAM –
YOU TUBE • Niche Campaign• Track • Engage • Conversions• Focus Groups • Giveaway• Sales
new players
new players
Mobile Eco-System
Facebook ranked as the top smartphone app, reaching 71.8 percent of the app audience, followed by YouTube (56.3 percent), Facebook Messenger (54.5 percent) and Google Search (50 percent).
Top 15 Smartphone AppsJune 2015Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms)Source: comScore Mobile Metrix
Top 15 Apps % Reach 1 Facebook 71.8% 2 YouTube 56.3% 3 Facebook Messenger 54.5% 4 Google Search 50.0% 5 Google Play 49.8% 6 Google Maps 47.7% 7 Pandora Radio 42.8% 8 Gmail 41.7% 9 Instagram 37.1% 10 Yahoo Stocks 29.9% 11 Apple Maps 27.2% 12 iTunes Radio/iCloud 25.7% 13 Amazon Mobile 25.1% 14 Twitter 24.2% 15 Snapchat 21.0%
ONLINE VIDEO
BUYING POWER
Facebook launch
burberry body
burberry bodyResults• 8 mill + Fans• Sample Give Away Of Body• Over 245,000 samples sent out in less than a
week• Including a print “Thank You” card• You Tube Video – Christopher Baily • 60% Increase in Digital Spend• 25% Revenue Increase in 2011
due to it’s Digital Integration
Facebook launch
nars –tinted moisturizer foundation
Results• 11,000 samples • Added 17,000 + New Fans in just a few hours• Feedback provide by the fans
nars –tinted moisturizer foundation
bare escentials
97%of conversations are led by fans!
LAUNCHING YOUR SOCIAL PLAN
• Platforms• Activist / Council• Strategist• Policy• Execution Team (Director, Manager etc..)
SMART PACKAGING TRENDS
• QR CODES | URL• SOCIAL MEDIA TOUCH POINTS• ELECTRONIC DEVICES• NFC – NEAR FIELD COMMUNICATION• ALERTS | COLLECTING BUYING HABITS
ROI Tools - hootesuites
ROI Tools SALESFORCE
Packaging Designs
Packaging Designs
Packaging Designs
Packaging Designs
Packaging Designs
Packaging Designs
Packaging Designs
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