digital opportunities - creating the conditions
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Presentation to the LUCID dissemination event run by Birmingham City University on March 26th 2009 *********************************************************************** The information contained within this e-mail (and any attachment) sent by Service Birmingham Ltd. is confidential and may be legally privileged. It is intended only for the named recipient or entity to whom it is addressed. If you are not the intended recipient, please notify the sender and delete the e-mail immediately. Unauthorised access, use, disclosure, storage or copying is not permitted and may be unlawful. Any e-mail including its content may be monitored and used by Service Birmingham Ltd. for reasons of security and for monitoring internal compliance with Security Policy. E-mail blocking software will also be used. Any views or opinions expressed are solely those of the originator and do not necessarily represent those of Service Birmingham Ltd. Although Service Birmingham Ltd. has made every reasonable effort to ensure that this message and any attachments contain no viruses and have not been intercepted or amended, it can not make any assurances to this effect. Service Birmingham Ltd, Registered in England & Wales under Company No: 05660977������� Registered Office: Units 2&3 B1, 50 Summer Hill Road, Birmingham, B1 3RB. ***********************************************************************TRANSCRIPT
Digital Opportunities: Creating the ConditionsDave HarteEconomic Development ManagerDigital [email protected]://daveharte.com@daveharte
What kind of strategy do we need to ‘create economic success’ from digital technologies?
Or:
Where’s all this stuff heading?
We know nothing about future technology use
Why understanding policy is important
Working across the digital divide
Internationally recognised for keeping it local
Summary, recommendations, next steps
We know nothing about future technology use…
McLuhan:
Technologies were invented for one purpose, but get used for another.
Shirky:
Cognitive surplus
“Here’s what 4 year olds know - a screen that ships without a mouse ships broken”
Cognitive Surplus
• is a market opportunity
• is where public service broadcasting is heading
• is something out of which we can build a new economic sector
• is sexy right now
• is about users rather than technology
“Someone working alone, with really cheap tools, has a reasonable hope of carving out enough of the cognitive surplus, enough of the desire to participate, enough of the collective goodwill of the citizens, to create a resource you couldn't have imagined existing even five years ago.” (Shirky)
Tim Berners-Lee
A digital opportunity:
Cognitive surplus + Raw Data =
new and exciting area of the digital economy
My raw data
The Policy Context
Creative BritainWe’re better than anyone else, well done.
Digital BritainLet’s get the plumbing right.
Ofcom PSB reviewPeople value quality. Public service broadcasting can be online.
The Policy Context
Power of InformationPower of Birmingham groupPublic sector meets active citizenshipPush to free up data
Transforming Public Service“4iP are hugely interested in investing in ‘good-for-you games’ that can change how we live and understand real world problems. But let's not get all serious, we want to invest in games that are fun that have an undertone of public serviceness” (Daniel Heaf – 4IP)
Digital Inclusion matters“Increased awareness would lead to more people engaging in digital participation. Building awareness of what it is possible to do quickly and easily online could encourage greater participation.”
(Ofcom Citizen Participation research)
Hacking the City
Timely Information for Citizens
Pilot project ‘Birmingham Open City’
National & International profile from getting it right locally
A new digital workforce
Knowledge workers are the region’s best resource
In SMEsIn public sectorNetworkedEmphasis on show and tell
Institutions need to follow their leadbuilds links between sectors
Summary
There’s a significant change happening in users – cognitive surplus – they are shaping the market.
National policy-makers want to see innovation in the public sector – the region can a centre for excellence in this.
Creating the conditions
What regional policy-makers could usefully focus on:Bringing the pipesBringing the people (users & workers)Supplying the cash points (investment & infrastructure)Brokering the links
What kind of strategy do we need to ‘create economic success’ from digital technologies?
1. One that sets out a road map for digital opportunities (the conditions)
2. That understands the role of failure
3. That admits there are lots of unknowns
4. That has the power to influence
5. That is dynamic and flexible
6. That we all own