digital professionalism: social media discourse in the health sciences faculty in 2012 veronica...
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Digital Professionalism:
Social Media Discourse in the
Health Sciences Facultyin 2012
Veronica Mitchell & Nicole Southgate
Education Development UnitHealth Sciences Faculty
University of Cape Town, South Africa
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Illustration by Stacey Stent for Dick Ng'ambi, UCT
Respect ?
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Our online world
Photo by SJCockell http://www.flickr.com/photos/sjcockell/3251147920 (CC BY)
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Social media
Evolving
Rapid growth
Photo by SJCockell http://www.flickr.com/photos/sjcockell/3251147920/ (CC BY)
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in our networked society
WebsitesGoogle
Social media Blogs
Resources:
Icons by http://dryicons.com (Free License Agreement)
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Online identity
?Community participation projects in KZN
Prof Steve Reid, UCT
Icon by http://dryicons.com (Free License Agreement)
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in theHealth Sciences
Social networks are helpful& may be harmful
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in theHealth Sciences
Enhancing professionalism& / orUndermining professionalism
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Guidelines on social practices
balance & boundaries needed
openness vs constraint
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GuidelinesNew Zealand & Australia
United Kingdom
http://www.bma.org.uk/images/socialmediaguidancemay2011_tcm41-206859.pdf
http://www.waikatodhb.govt.nz/file/fileid/37681
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Guidelines
Public spacePermanence of postsTrackable details
Representing the university & profession
•
http://www.csc.com/health_services/insights/80626-should_healthcare_organizations_use_social_media_a_global_update
Policies in development
Should Healthcare Organizations Use Social Media: A Global Update
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Social MediaWhere are we ?
Digital Learning Futures presentation on SlideShare, Slide 5 (CC BY-NC-ND)
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Connecting with othersby communication channels
having a voice
as Health Science studentsin public spaces
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KnowledgeEmpathyReflection
Olckers, L., Gibbs, T, & Duncan, M. (2007) Developing health science students into integrated professionals: A practical tool for learning. BMC Medical Education 7:45. [Online]. (CC BY) Available: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2186307/
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Join Facebook
or
Assess your own FB with neighbour
BY SA http://www.flickr.com/photos/marcopako/2391747442/sizes/m/in/photostream/
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FacebookFriend or Foe ?
Icon by http://dryicons.com (Free License Agreement)
The registrar missed the pneumothorax today – what a fool!!
InappropriateUnprofessional
User Unlike Comment Share
43 minutes ago
Doctor image from Microsoft ClipArt (MS service agreement)
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Who will choose to invite Veronica to be a
friend on Facebook?
Profile photo
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Who will choose to invite Nicole to be a friend
on Facebook?
Profile photo
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Relationships
Between colleagues
Patients
Boundaries
Future employment – personal profile
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Personal learning environment
in the Health Sciences
Self-regulation as a
Health ProfessionalImage: David Castillo Dominici / FreeDigitalPhotos.net
3d Man With Multiple Arrow Paths (standard-free license)
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What are your tweets saying about you?
Bottom Icon by http://dryicons.com (Free License Agreement)
twitter-logo By Aron1971
http://www.flickr.com/photos/24489285@N07/3268768970/lightbox/ (CC BY-SA)
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Join Twitter
Choose Twitter handle
Follow @EDU_FHS
Trending Topic #HSFyr1
Icon by http://dryicons.com (Free License Agreement)
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Sharing experiencesOpenness & transparency
Expanding horizons of knowledge & experiences
Increased potential learning resources
Promoting personal agency
Up to date information
Building a Community of Practice
Benefits
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Sharing experiences
Personal containment – find other sources
Undermining others – e.g. defamatory statements
Confidentiality re patients / facilities
Informed consent e.g.
Caution / Protection
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Online ethical awareness
Protection
Colleagues
Do no harm
Yourself
Patients
Facilities
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Summary
Social Media
Evolving
Open space
Affording opportunities through connectivity
Caution re consequences
Ethical concern is paramount
http://www.flickr.com/photos/loop_oh/4313629167/By Rupert Ganzer (CC BY-ND)
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Who am I online
Discussion
?
Digital Professionalism: Social Media Discourse in the Health Sciences Faculty by Veronica Mitchell and Nicole Southgate
is licensed under a Creative Commons Attribution-NonCommercial 2.5 South Africa License.
Images used in this presentation still retain their previous license agreements.
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How are we doing as your facilitators in
this social media conversation ?
Evaluation please
?Images from Microsoft ClipArt (used under MS service
agreement)