digital selling – how to consistently attract and retain more customers in a noisy world
TRANSCRIPT
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Digital Selling(How to Consistently Attract and Retain More
Customers in a Noisy World)
1. Real Life Selling VS Digital Selling2. Ultimate Challenge Of Digital Selling 3. ABC Process To Sell4. Best Practices 5. Q&A
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Real Life Selling
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Digital Selling
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Ultimate Challenge Of Digital Selling
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ABC Process – Digital Selling
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A = Attract
• Pick RIGHT digital channels• Go after your target audience• Be a content producer (Blog)• Consistency is the key• Respect the digital channel
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B = Build Relationships
• Find your USP (Unique selling point)• Be human• Visuals (Images & videos) • Educate & Entertain • Social listening • Help first then sell
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C = Convert (Lead Generation)
• Powerful lead magnet (prize) • Social contests • FREE Giveaways • Use social Ads to promote • Build your email list • Sell via email marketing
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Lead Generation Example
• Relevant & compelling prize
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Lead Generation Example
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Marketo Example
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ABC Process Summary
Best Practices
- START - Right TOOLS- BE CONSISTENT (magic) - USE VISUALS (Photos & Videos) - START with 1 channel - BUILD TRUST
- Follow 80/20 rule - Focus on THEM- Talk about benefits (not features)- Practice social listening - Help first & then ask
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Dark Truths About Digital Selling
- Pay to play - FREE ONLY to start - Requires hard work & time - Build relationships & trust - No short cuts
Digital media is NOT optional www.iSocialYou.com
