digital & social media presentation
DESCRIPTION
TRANSCRIPT
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Digital, Social & Mobile
Abby Ho March 19, 2012 Seneca Presentation
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What I do
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What I do
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AGENDA
Twitter.Tumblr.Mobile.
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Community
Online Communities. Role playing.
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Online Communities
Find your audience.
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Community
Participate or create new communities.
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Community
Participate or create new communities.
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Community
Participate or create new communities.
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Community
Participate or create new communities.
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Community
Find existing user behaviours and join in!
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Branding
Strategy Magazine Brand of the Year 2010
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Content
Expand the brand on new platforms.
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Key Takeaways
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Overall…what makes online
content work ?
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communication for the right audience
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a message that is simple & delivered through the appropriate
media
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hypertargeted to reach the desired
audience
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determined by
research & detecting patterns
Study the correlation between different devices, media, and
audiences!
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created & delivered through diverse media
sharing
favo
riting
commenting
Web 2.0
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What is successful
creative
communication?
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something that is memorable, inventive & organic
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they foster relationships between the
consumer & the product, or content
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something that can often be
customized
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content that inspires continuous
innovation
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it is celebrated
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creates harmony between the
message & its delivery
Abby Ho 5.26.09
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is something that unites
people & ideas
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Thank you!