digital talks spring'15 - user experience
TRANSCRIPT
What’s the craic?”Cemal Büyükgökçesu
Analytics and Conversion Consultant
WHAT HAS NOT CHANGED?
Needs are the same
source: truthfacts.com
WHAT IS EVOLVING?
The Digital User: Constantly Connected
Source: http://j.mp/1lgMIsL & http://j.mp/LKnAgE
“Half a square foot of LCD screen sold for
every human on earth.”
IN JUST ONE YEAR
Source: DIGITAL, SOCIAL& MOBILE IN 2015, We Are Social
Source: DIGITAL, SOCIAL& MOBILE IN 2015, We Are Social
IMPLICATIONS OF DIGITAL EVOLUTION
IMPLICATIONS OF DIGITAL EVOLUTION ON UX
Source: http://bit.ly/ZhKtI8
Average phone screen:
3.5”
Average phone screen:
4.86”
Source: ScientiaMobile 5.2B sample
DON’T MAKE ME THINK!
source: The Ultimate Guide To Conversion Centered Design, Unbounce.com
The more choice you give somebody, the easier it is to choose nothing
source: http://conversionxl.com/what-to-call-your-call-to-action/ & http://www.marketingsherpa.com/article/how-to/simple-word-change-in-email
Call it what it does!
Source: Google Mobile Search Study
goo.gl/2Awaa5
IMPLICATIONS OF DIGITAL EVOLUTION ON MEASUREMENT
Moment Search and Decide Convert Measure
Macro conversions
Micro conversions
'There is nothing noble in being superior to your fellow man; true nobility is being superior to your former self.'
— Ernest Hemingway
Thanks!
Cemal Büyükgökçesu
Analytics and Conversion Consultant
buyukgokcesu