digital trends that will transform your business
Post on 20-Oct-2014
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Digital trends presentation for the Ballad network December 11, 2012.TRANSCRIPT
Digital trends that will transform your
businessKeynote by Per Axbom
Axbom Innovationabout.me/axbom
@axbom
about.me/axbom
Will people buy it?
the story of keynotopia...
keynotopia.com
(interface templates for Keynote,and now also Powerpoint)
Survey?X
Survey?XBuild the store!
Minimum Viable Product
Build store: 3 hours
Cost < 50 dollars
Paying customer within 10 min.
Copies sold in 60 days: 1,491
secrets of success
Tell your story.
Benefits, not features.
Freebie.
Create list, talk.
Never stop testing.
Listen. Share. Teach.
how internet is changing...
Marketing
Funding
Time-to-market
The workforce
Innovationmvp
Crowdsourcing
distributed
private backers
relationships
PUBLISH
PUBLISH
FEEDBACK
PUBLISH
FEEDBACKREAL-TIME
PUBLISH
FEEDBACKREAL-TIMEX
PUBLISH
FEEDBACKREAL-TIMEXconversation
If you aren’t taking part in the conversation,
you will get left behind.
I paid $249
I paid $249It hasn’t been built yet.
On October 23, 2012 Memoto launched a Kickstarter campaign.
Funding goal: $50,000
They passed this goal after4 hours and 35 minutes.
”Buy our product and we
will make it happen”
60 days later2,871 people had pledged
$550,189
secret of success
conversationpublish listen respond
It’s a process, not a product. [...] Your initial Kickstarter page and video is basically just a statement on where you’re at by the time the campaign starts. With the help of your backers, this will change and improve over time [...] until you come out on the other end with a different product than you first launched.
http://blog.memoto.com/2012/11/how-memoto-raised-500000-on-kickstarter-part-2/
— How Memoto raised $500,000 on Kickstarter, part 2
you can
not fake
passion!
thanks for
the coffee!
uxpodcast.com
great for listening. poor readability.podcasting.
fiverr.comfull transcript $20 for 35 mins audio!
What do you want designed?
99designs.com
Sell it.
Print it.
http://www.greenfleethub.com/blog/2012/8/19/3d-bicycles-future-scientific-domination.html
http://senseslost.com/2012/10/10/an-affordable-3d-printer-for-designers/
http://memoto.com/
Don’t forget.
Your competitors’ websites are your prototypes!
meanwhile, in another part of the world....
http://www.gagbay.com/gag/three_people_taking_pictures_of_their_food-116972/
http://blogs.ocweekly.com/stickaforkinit/2012/03/youtube_music_video_skewers_pe.php
withings.comfitbit.com
Zombies, Run!
http://www.newurbanmechanics.org/
meanwhile... in 2013
your recipe for success
Stay up-to-dateShare your passionGive away freebies
Create a spaceto talk to your fans
Listen!Fail fast, succeed faster
and enjoy
your coffee!
axbom.com/ballad
thank you for listening. my name
is per axbom, why not connect
with me on linkedin?
axbom.com/linkedinpssst...
follow @axbomon Twitter!
UX. Design. Strategy. Coaching.
or just google me ;)