TrendWatchTrendWatch

Trends that will transform the corporate environment in 2011 and beyond

The Thought Net, LLCwww.thethoughtnet.com

What We Do...

We help organizations engage with their target audience and become market leaders via integrated 360° thought leadership programs

that leverage new trends

Key trend drivers over the next decade and beyond

Transformation of our global energy and transportation infrastructure

Migration of economic power, wealth and innovation to Asia and Latin America

Convergence of online and offline worlds

Portability of technology and devices

Transparency forced upon corporations

Collaboration will transform communications

Sensors will capture data about virtually every aspect of our lives

Data intelligence tools will harness the power unleashed by the data tsunami

Security will become of paramount concern - both online and offline

Privacy will be lost and safeguarded at the same time

Personalization and customization of services, including education and healthcare

Uncertainty will increase, in every facet of life

We live in a world that is going through a period of profound transformation...

Facing complex environmental challenges...

...whose solutions will require unprecedented global cooperation

Despite efforts to turn the tide, we are facing a period of substantial environmental upheaval

Source: Globalwarming.org

Source: Columbia University

...and upheavals are not limited to the environment:

Economic power is shifting from West to East...with Asian and Latin American economies showing increasing economic drive,

entrepreneurial spirit and innovation

...while debt-ridden developed nations struggle

with anemic economic growth or stagnation

The USA will lose its position of dominance in technology and innovationto be eclipsed by countries such as China, Korea and Taiwan

Source: National Science Board, 2010

Asia is taking the lead in the global green technology racesupported by effective collaboration between enterprise and government

2.3

2.6

3.3

4.3

7.4

10.4

10.8

11.2

18.6

34.6

0 5 10 15 20 25 30 35

India

Italy

Canada

Germany

Brazil

Spain

EU-27

UK

USA

China

Clean Energy Investment - in $Billion2009

(Source: Pew Charitable Trusts)

In our personal and business lives, online and offline worlds will increasingly converge...

As smart systems begin to disrupt industries with multitudes of sensorswhich will turn into ‘smart dust’ in the not too distant future...

But humans are in many ways the best sensors of all...

All of it and more generating zettabytes of data...(a zettabyte is 1 trillion gigabytes)

...to be stored in the ‘cloud’ and to optimize all types of systems and processes

...such as the smart grid...

...smart cities...

Masdar, Abu Dhabi Songdo City, South KoreaMasdar, Abu Dhabi

Smart phones and their apps might be the biggest drivers of the convergence of the offline and online worlds...

...augmenting reality...

...turning into multi-purpose tools, touching many aspects of our lives...

...including mobile commerce...

And, oh yeah, forgot about this use...

We will increasingly access the Cloud via our mobile devices But then, we have been using the Cloud for years without being aware of it...

Corporate reputations will be defined by external stakeholderswho will demand authenticity and transparency

Businesses will therefore become social...

..with customers driving innovation and becoming evangelists...- if there is the corporate ability to listen and engage -

All of this creating the need for collaboration and listening tools which will leave Intranets in the dust…

Some of these collaboration tools are based on game technologyoptimized to engage audiences

Powerful tools will be required to make sense of the data explosion...

...but the data tsunami will also increasingly bring up privacy issues and security concerns...

Cyberwars will become common, and be fought in the shadowsThe Stuxnet worm is a harbinger of things to come

Time will finally be ripe for a paradigm shift in education shifting course from being standardized to personalized

Healthcare will also be transformed by technology advances moving towards personalized, patient-centered care

What are some of the implications for business?

Forget about controlling the messagefocus on transparency in your communications instead

Make ‘social’ part of the corporate DNAhaving a Twitter or Facebook account is just the very beginning…

Explore new marketing tactics around mobile technologymobile will be one of the ‘waves of the future’ you cannot afford to miss out on

Push customization to the limittechnology can make this a reality now

Enable collaborationefficient communication will become one of the critical keys to corporate success

Invest in data management and strategic listening tools they are now more important than ever

Consider game technology to engage your audience…and we’re not necessarily talking about Zynga or Second Life here…

Re-think your security strategystandard procedures will no longer be sufficient

Capitalize on the knowledge and intelligence of the organization by transforming it into a thought leadership position for your firm

Thank You

The Thought Net helps build corporate brand via comprehensive 360 thought leadership programs that leverage new industry trends.

Our Services include:

Content Development: Research – Interactive Pulse Reports & White Papers, Global B2B & B2C Executive Survey Panel in different Industries, Content Portals and Business Simulation Games

Audience Engagement Model: Using Social Media Distribution Channels and Traditional Marketing to Engage Target Audiences and Distribute Content

Program Success Indicators: Various ROI Measurement on Thought Leadership Programs, e.g. Social Media KPI Dashboards Related to Target Audience Engagement with Content and Lead Management Tracking

Thought Leadership Forums and Events: Private and Multi-Sponsored Thought Leadership Topic Meetings and Events.

For more information on how The Thought Net can help you develop a global thought leadership marketing position, please contact us at:

The Thought Net, LLCPhone: 415.425.7124

Web: www.thethoughtnet.com

Contact:Natalie L. Wood – President, email: natalie@thethoughtnet.com

Stephen Debruyn – Managing Partner, email: stephen@thethoughtnet.com