digitally powered holiday meal shopping-03282013
TRANSCRIPT
Inmar Analytics Flash Holiday Shopping Survey, n=503 respondents, conducted November 2012To find out more about shopper behavior and Inmar Analytics, contact Inmar at [email protected] or call 866.440.6917
© 2013 Inmar, Inc. All Rights Reserved
Inmar expects a 4x increase in DIGITAL COUPON redemptions this holiday season
Digitally PoweredHOLIDAY MEAL SHOPPING 2012
ARE PLANNERS
MAKE FAMILY-BASED DECISIONS
WILL USE COUPONS TO HELP SAVE
AND MOBILE IS A KEY DRIVER
WILL SPEND AS MUCH OR MORE AS 2011
WILL USE BOTH PAPER AND DIGITAL COUPONS
of all respondents plan to spend the same or more on holiday meals
Majority of shoppers would be interested if a GROCERY STORE offered incentives to shop Black Friday and Cyber Monday
are TWICE as likely to be interested in Black Friday deals at grocery stores
but mobile shoppers are THREE TIMES more likely to spend more this year
78%
3x
56%66% MOBILE SHOPPERS
SMARTPHONE USERS are THREE TIMES more likely to look for digital coupons as well as paper this holiday
82%
$$
of men are involved in or responsible for holiday meal planning and decisions
of shoppers plan to use BOTH digital and traditional coupons
of shoppers plan to use a digital OR traditional coupon
JAN
2
10%15%
75% 31%
of respondents start to plan up to THREE MONTHS in advance
70%
Shoppers intend to use coupons and mobile devices at record levels for their holiday meal shopping. Despite the economy and post-election resettling, shoppers plan to hold onto holiday entertaining, with almost 80% saying they will spend as much or more in 2012 as they spent last year. The tough economy plus the desire to maintain the holiday experi-ence means shoppers are using every possible tool to make the holiday meal memorable. Shoppers...
of respondents start to plan up to ONE MONTH in advance
of mobile shoppers start to plan assoon as the LAST HOLIDAY season ends
Mobile shoppers who actively use device while shopping for holiday meals
Age 18-5440%
Age 55+14%