digitalmediapack
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MEDIA MEDIA PACKPACK
CONTENT
• Editorial Innovation & Brand Strategy
• Telegraph.co.uk: The Statistics
• Reaching Our Audience
• Display Rate Card
• Contacts
EDITORIAL INNOVATION & BRAND STRATEGY
A UNIQUE MULTIMEDIA EDITORIAL TEAM
Fully integrated, multimedia journalism at work
RECORD OF INNOVATION• 1855 (day after launch) - Saturday afternoon
special edition for Lord Raglan’s death in the Crimea
• 1881 - pioneers artist’s impressions to catch Lefroy, the Railway Murderer
• 1925 - 1st British newspaper to publish a daily crossword
• 1994 - 1st British paper to launch on the Internet
• 2005 - 1st British paper with a daily podcast
• 2006 – 1st European paper with a fully integrated multi-media editorial team
BRAND STRATEGY
One brand - available whenever, wherever and however our customers
need us
PUTTING ONLINE AT THE HEART
EXAMPLE: 10th August 2006 – ‘Liquid bomb scare’• Alerts: Two SMS alerts and three Blackberry alerts,
stripping down the news to the essential.
• Breaking news: Starting with the first version of the breaking news story on Telegraph.co.uk at 6:30 am this morning, and building up into a package of seven stories that included reporting from Heathrow, Gatwick, City Airport, not to mention our story on the ease with which terrorists can make a “liquid bomb”
• Timelines: Both of the events today and the five years of terror starting on 9/11.
• Audiovisual: Audio commentary from David Millward at Heathrow, John Steele, Alistair Osborne; video footage from Gatwick, and a picture gallery from the chaotic scenes at airports across the UK.
• Click & Carry: A four-page newspaper by 4pm, using the best Telegraph content published on our website.
• Interactive: A Your View debate on whether readers are less likely to fly, which elicited more than 100 written comments; an opinion poll on the same subject.
• Factfile: A page on the website that collated all of the above.
TELEGRAPH AUDIO
Please click to listen to the Stuart Rose interview
BREAKING NEWS
Please click to listen to a World Cup 2006 Pubcast
ENTERTAINMENT
TELEGRAPH AUDIO SLIDESHOW
Please click on image to experience this audio slideshow
TELEGRAPH TV
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MULTIMEDIA FORMAT: Telegraphpm
• Downloadable multimedia paper
• Published every weekday at 4pm with the latest news, sport and business headlines
• Read on screen or print
THE STATISTICS
6.3 millionUnique Users
62.3millionPage Impressions
Source: HBX Analytics November 2006
315,000Unique Users
Page Impressions
9.4 million
We qualified for a Hitwise #1 Award for the quarter ending September 2006, ranked No. 1 by visits in the News and Media - Print category against other UK websites
Broadsheet Traditionalists
2.26mRely on paper to keep informed.
Loyal. Pay for quality, real, British.
Sport & Spend 1.51mOnline, pleasure-seekers, live fortoday, ambitious. Headline news and sports key drivers.
Good Housekeepers1.07m
Lighter read; time pressured. Family & friends a priority. News,
ents & travel.
Wealthy Achievers
1.10Online, successful, serious, informed.
News & personal finance
key driversModern
Metropolitans
0.9mOnline, politically astute,
open minded, tech savvy. News & views, science/tech,
price, personal finance.
WeekendFamilies 0.53m
Family wellbeing, time & money are important. News, lifestyle & sports key drivers.
News & SportOn The Go1.35mHungry for info & opinion through paper/ web. News & sports key drivers.
PEOPLE
Source: TGI Net Wave 12 April 2005 – March 2006 Visited TCUK in the last four weeks (net); NRS July 2005 – June 2006 4 insertions DTL M-F, Sat, STL
Total Monthly Pool: 7.9 million
Sport and Spend (1.51m)
Modern Metropolitans (0.90m)
Wealthy Achievers (1.10m)
Online: 3.5m
Average Age 44 .5
Average age 47.5Average Age 41.7
PEOPLE
Source: TGI Net Wave 12 April 2005 – March 2006 Visited TCUK in the last four weeks (net); NRS July 2005 – June 2006 4 insertions DTL M-F, Sat, STL
Broadsheet Traditionalists (2.26m)
Good Housekeepers (1.07m)
On The Go (1.35m)
Weekend Families (0.53m)
Print: 5.2m
810K
REACHING OUR AUDIENCE
MULTIMEDIA OPPORTUNITIES
EXCITING NEW SUB-CHANNELS
Please click to enter the ultratravel channel
EDITORIAL LED FEATURES
Example: Sponsorship of The Telegraph Guide to Digital, Computers & Laptops
ADVOCACY & USER INITIATED CONTENT
MULTIMEDIA MICROSITES
EMAIL BULLETINS
• Daily, Weekly, Bi-Weekly or Monthly contact with subscribers
• Across all main sections: Arts, Business, Fashion, Sport, Motoring, News, Personal Finance, Travel etc
1Visitors frequently visit the
pages on Telegraph
People qualify themselves by their actions (where
they go) and who they are
3
Campaigns are delivered to visitors who have shown
themselves to be interested…
…resulting in an improved connection with people that are more likely to engage
with the brands
ENGAGING USERS THROUGH BEHAVIOURAL TARGETING
2Telegraph and Revenue Science build Behaviour Segments to reach their
target audience
3 ways to target:- by category
- by Content (keywords) - by IP Address (domain name, SIC, FTSE 350…)
STANDARD DISPLAY ADVERTISING FORMATS• Banner Formats
• Expand
• Video
• Enhanced
• Skyscraper Formats
• Expand
• Video
• Enhanced
• MPU Formats
• Interactive Video
• Enhanced Interactive
• VIdeo
• Overlay Formats
• Video
• Interactive
• Banner to Overlay
• Overlay to Skyscraper/MPU
• Transition Formats
• Transition
• Video Transition
• Variations on Formats
• Full screen overlay
• Overlay to Sky to Banner to Overlay
• Expand from multiple placements
• Roadblock
NEW: HALF PAGE ADS
your ad
here!
DISPLAY RATE CARDBanner Skyscraper MPU Overlay Button
Dimensions
468x60
160x600
or120x600 300x250 N/A 120x60
Max File Size GIF/Flash 12k 15k 15k 30k 5k
Run of Site £cpm £20 £25 £28 £35 £12
Behavioural Targeting by Content or Category £cpm
£22 £27 £30 £37 £14
Premium Channels £cpm
£25 £30 £35 £40 £15
• Video formats: +15% on above rates if frequency capped
• Expandable formats: +10% on above rates
• Behavioural Targeting by IP Address: price on application
• Rich Media: price on application
CONTACTS
Online Sales Team (London) 020 7931 3222
Ellie Blankson ext. 3231
Dylan Robinson ext. 3229
Nadia Choudhury ext. 3239
Candice Driver ext. 3228
Louise McDowell ext. 3235
Online Sales (Manchester)
David Hill 0161 876 8000
Head of Online Sales Gary Cole 020 7931 3230
Online Sales Manager Rumbi Pfende 020 7931 3234