digitalplaybook
DESCRIPTION
DigitalPlayBook is a strategy consulting service for large business.TRANSCRIPT
DigitalPlayBook™ Strategic Consulting Services
for Large Business
The
Internet
Can Be
Unfriendly
To Major
Corporations.
Knowledge Matters.
Get Digital Strategy To Win.
● Section One - DigitalPlayBook™
DigitalPlayBook™
Where sound advisory
drives competition
DigitalPlayBook™ is a strategy consulting service for large business. Our team
deploys it to determine how to fit specific technology initiatives into a client’s
larger process of creating organic growth. Our consulting approach has been
effective in driving competition in a diverse set of complex projects.
Design Development Ideation Intelligence
Media Process Product Strategy
email: [email protected] | web: www.revenuegarden.com
Hurdles
Where smart strategy
realizes potential
Results
email: [email protected] | web: www.revenuegarden.com
The Internet Can Be Unfriendly. Large digital enterprises need assistance executing strategy, as the Internet challenges
every business. How so? Just consider Borders, once a top retailer. It was predicted that Amazon would topple Borders,
but in our view Apple’s glossy iProducts suite changed the mass media game completely. Movies, music, books became
popcorn and devices are “the show”. The new standard of must-have technology finally pushed Borders aside. Today, the
importance of digital consulting lies in business survival. Get strategy to win, because each industry has its own battles.
What Does It Mean? Management has a responsibility to seek sound digital business advisory. If your firm is similar to
Borders, which was too slow and indecisive to remain solvent, what’s your play? Neither Barnes & Noble nor Amazon are
responsible for Borders demise. Respectfully, their management failed to defend them against market forces. They
missed what it all meant to their business. The game changed and they had no plan. Without prudent digital strategy, you
may become the prey, not the hunter when new rules get written. It could all be dismissed as B-school rhetoric - if share-
holders weren’t affected.
Design. We design user interfaces for social, video, web, email and mobile apps. We transform digital applications and
platforms technologies to improve usability, and create more visual appeal. Design is what we do best. Driven by client
expectation to create exceptional user experiences, we refresh interfaces with sleek functions users will embrace. Select
an experience. We’re ready to impress.
Development. We architect, prototype, build, test, deploy and support software applications. To do this well, we reach
beyond basic standards when it comes to information architecture. As experts in rapid application prototyping, we write
functional requirements that push software code as far as it can go. We use experienced teams and create quality soft-
ware. Select a platform. We’re ready to develop.
Ideation. We incubate and ideate new ideas launched by entrepreneurs and companies. We saw the need for an afford-
able platform to help upstart ideas become stable operations and we created open environments for people to collabo-
rate and work together. We provide structure for ambitious talent and clear new paths for their ideas. Select an idea.
We’re ready to innovate.
Intelligence. We provide business intelligence and development for digital teams. Leaders and candidates are expected
to be thoroughly prepared to make complex, digital decisions. This requires advanced, applied knowledge and competi-
tive data. As a practical method of developing digital information and talent, we utilize a case approach to expand web
capabilities. Select a career. We’re ready to train.
Media. We create media content for digital publishers and platforms. To be authentic with their user groups, organiza-
tions need to have relevant social connections. More than ever, digital media and social networking exposes vulnerabili-
ties. Consider the cautionary tales of many people, employees and brands who’ve played their new media hand poorly.
Select a platform. We’re ready to inform.
Process. We analyze client business processes to increase output and reduce costs. By using our managed services
model to improve productivity, clients receive affordable solutions with high performance. When cost cutting is a neces-
sity, client decisions must result in real savings. We excel because we’re capable of realizing a cost saving for our clients.
Select a function. We’re ready to save.
Product. We drive brand lifecycle processes for digital products and services. To connect with web customers, we believe
it’s less about novelty and more about basic functionality. Digital product offerings must perform as advertised or risk
customers voicing the displeasure. We help product teams create loyalty by applying our unique experiences. Select a
vertical . We’re ready to promote.
Strategy. We provide strategic planning, business assessment and digital advisory. In a global market exceeding 6 bil-
lion people, we believe any digital organization is vulnerable if they fail to fully leverage strategic partnerships. As mar-
kets evolve and competitive pressures intensify, top organizations will increasingly view digital partners as indispensible.
Select a topic. We’re ready to advise.
The Importance of Digital Consulting
email: [email protected] | web: www.revenuegarden.com
● Section Two - Consulting Services
● Design
● Development
● Ideation
● Intelligence
● Media
● Process
● Products
● Strategy
Do you appreciate the enjoyment of a great visual experience?
In our practice, we work to create memorable design every time. Just imagine
melted chunks of chocolate chips neatly arranged in a batch of fresh, baked
cookies. Still warm from the oven, the cookies cover a grey-mesh oven tray,
and look ready to enjoy with your favorite drink. It’s a treat that you’d consider
extremely inviting. It’s a visual that creates a desire to grab and consume.
Well friends, that’s UserCandy™. It’s the kind of visual design experience we
aspire to create with every digital interface we create.
When we undertake design projects, we begin to craft interfaces with the same
goal in mind every time. We work to build to a creatively smart and well de-
signed user experience. One that is functionally clean, visually inviting and
easy to navigate. Design that’s worthy of users to willingly share with friends.
This symbolism of fresh design is present in each batch of UI we output from
scratch. From a strategic point, blending usability with smart navigation is a
great method for directing users to important information. We believe users
are prone to respond to a call for action. A satisfied, visual confidence is the
credibility your brand and product offering needs to “deliver the goods” online.
It’s important to note that UI strategy should always reflect the uniqueness of
your user groups. One look doesn’t fit all groups. Continuing to “feed” an old
lineup of user interfaces is a risky oversight. It comes with an expensive down-
side to your overall strategy. Using today’s analytic tools and resources, it’s
not difficult to measure the cost of losing customers because of poor design
and usability. This mismanagement often results in lowered revenue, reduced
valuations and a lack of competitiveness in your business.
Our overarching strategy is to deploy integrated design work along with solid
information architecture. This approach ensures that your data, applications
and networks all operate within a secure digital environment.
We allow users to emerge online.
UserCandy™ is a foundation service for
Interface Design, Technology Usability,
and Information Architecture. Instead
of submerging users in poor design, we
allow them to emerge - with visual feel
and functionality that’s pleasing to use.
We drive client design processes. Our
work provides data on the competitive
landscape. We create UI improvement
our clients need to execute their goals.
● Design
● Competitive Website Analysis
● Design Creative & Product Modification
● Enterprise Applications & Portal Design
● Mobile, Social, Video & Web Design
● System Information Architecture
● Usability, Heuristics & Visualization
● User Data & Platform Integration
We help IT groups support digital users.
Partners, management and CXO’s now
require new options when required to
manage unexpected change online.
● Development
Information Technology can be a strategic maze in large business. Consider
this scenario. The new CFO enters your office. You’re informed there will be an
increased scrutiny of all spending. This decision is effective now.
You’re already in the midst of current development projects. And now, you’re
being tasked with managing IT under a tighter budget. A new reality is here.
Existing and new projects are subject to approval or suspension by Finance.
Your team is under pressure. Product and Marketing are pushing you for the
completion of their projects. You have outsourcing relationships, so IT costs
are at their lowest. What are your strategic options going forward?
StructuredCode™ is designed to navigate the complex scenarios that IT and
business leaders deal with in large businesses every day.
We want you to consider a new approach to realizing cost savings - before you
begin your shelving IT projects. Our approach creates options. It’s based on
many factors, including your firm’s cost and competitive environment.
Development is a key component of the DigitalPlayBook™ suite. It works to
simplify solutions. It applies a new framework to managing your current devel-
opment cycles. It’s designed to deliver benefits you’ll need to strategically
move forward.
We advise clients on IT strategy. Our experience with real issues - and our
value to clients - is not solely in cutting costs. We become aligned with your
existing strategy. We work to boost output and measure wins by tangible units.
Our metrics include customers retained, time saved, growth achieved and pro-
ductivity realized. This, and more, is all a result of improving IT performance.
Our clients receive real value. When it’s clear that external solutions are
needed, StructuredCode™ advances your IT strategy. It’s accomplished in a
way that allows clients to achieve strategic goals for all the business functions
they support - especially your new CFO.
StructuredCode™ is our formal process
for Rapid Application Development,
Prototype Software and Deployment of
Corporate Technology. We help control
IT costs and support key IT initiatives,
while clients maintain data functions.
● Network Application Development
● Mobile, Social, Video & Web Applications
● Product Application Development
● Software Architecture & Design
● Software Requirement Documents
● Software Review & Maintenance
● Technology Project Management
Practical thinking supports companies
who reach out to the public for product
ideas. We consider the new science of
crowd creativity as a great social event.
● Ideation
How do firms assess future growth? How do new products and services impact
business today? How do you create value? This is the essence of “ideation”.
In our process, we establish metrics to measure the current rate of growth. We
look at revenues from existing customers. We consider approaches to gain
market share. We use models to review options for acquiring new customers.
Our process aligns with your capacity to internally develop future product solu-
tions. We supplement your resources by incubating and ideating new con-
cepts. Whether it’s in our work environment or on your site, we fill the void to
advance concept development. Ultimately, we create a new set of business
processes. We crystallize this potential into formal business units for clients.
We ask clients to think about current organizational processes. We want you to
compare and contrast your operations, culture and resources to an industry
leader with a model ideation process. This is important because your ideated
business concept will be returned to the client environment. Once its formally
advanced, it will require the client to be prepared to develop it even further.
AmplifyThought™ condenses the basic ingredients of a healthy ecosystem. We
localize the development process. We believe smart people are capable of
transforming great ideas into commercial businesses - without having your
own Stanford or Berkeley campus in your backyard. We think idea ecosystems
can exist in every U.S. market that is committed to offering support, capital,
talent and a strong demand for innovation.
A high tolerance for failure is key.
Whether it’s time, talent or money, smart risk capital considers prior failure as
a healthy function that informs future success. In our ideation process, clients
are provided with an environment for calculated, controlled risk taking.
Our program is designed to help clients reinvent business thinking. The goal is
to successfully create new commercial ideas they can monetize in the future.
AmplifyThought™ is an ideation process
for Idea Incubation, Innovative Concepts
and Breakthrough Initiatives. We help
you facilitate and inspire early develop-
ment of new products and services into
commercial business opportunities.
● Application Prototyping & Personas
● Brainstorm Concept Development
● Customer Councils & Idea Submissions
● Digital Modeling & Business Rules
● Digital Market Entry Strategies
● Technology Process Visualization
● Use Case Definitions and Scenarios
We model future scenarios. By tracking
current trends, capabilities and demand,
we improve business and translate data
into clear, defined decision information.
● Intelligence
Business intelligence and training can provide a decisive edge. Our program
centers on the collection and analysis of information from markets, industries
and competitors, so we can provide training, development and exposure to
case topics. We help digital leaders track trends that are emerging online.
LeaderCore™ is designed to inform people and business decisions. It’s clear
that a business can’t survive without customers. What’s not so clear is most
make imprudent decisions without informative data. From a strategic point,
this revelation is often forgotten - especially when revenue is an immediate
consideration. The “live for today” motto is bad for business in the long term.
When you’re focused on driving near term sales in the, the entire process of
maintaining “knowledge efficiency” in your business gets largely overlooked.
Successful customer acquisition is driven by informed, trained professionals.
Actionable business intelligence can help them achieve planned outcomes.
Our intent is to increase knowledge of new technologies and key competitors.
We primarily use market and competitive data. We adapt business analytics to
inform complex decisions - whether it’s allocating new business capital,
launching new products, managing market pressure or adjusting corporate
pricing policies. Our goal is to use business intelligence to gain advantages.
With so many ways to collect disparate data, we help clients determine the
most appropriate way to inform the decision making process in their firm.
Competitor data helps identify which strategies they are using to potentially
lure customers away from your business. Key economic data helps determine
the effects of market downturns and upturns.
Consumer data assesses the potential impact that your customer’s financial
health can have on your business.
In this case, it really is what you know.
LeaderCore™ is business intelligence
and training for Competitor Profiles,
Business Analytics and Talent Develop-
ment. We form business theory so digital
skills can be used to achieve a clear,
competitive edge in diverse markets.
● Competitive Site Analysis
● Creative & Product Modification
● Enterprise Apps & Portal Design
● Mobile, Social, Video & Web Design
● System Information Architecture
● Usability, Heuristics & Visualization
● User Data & Platform Integration
● Competitor Business Analysis
● Customer Data, Polling & Surveys
● Collaborative Product Development
● Emerging Trends & Corporate Development
● Joint Partners & Strategic Alliances
● Market Research & Data Gathering
● Vertical Category & Competitor Monitoring
Writing your own content is ill-advised,
especially when operating a large scale
business. Fresh viewpoints deliver the
right message every time - every day.
● Media
If your business goal is building an informed audience online, then you should
deliver unique content to users everyday. It will require a healthy stream of
interesting topics, and an authentic approach to expand them.
Opining about topics related to your business should be done with an open
invitation to your online community. Your product interests must not simply
appear to be their interests. The two should be as closely aligned as possible.
A recent section of Apple’s Latest News was populated with Apple product
information, but there were also anecdotes and blog tidbits from mainstream
news like the San Jose Mercury News and the New York Times. Even the most
recent Oscar ceremony was mentioned.
We suggest providing topical content for a small segment of your customer
base. We measure interest and interaction by monitoring reader comments,
page views and shared content transactions.
OrganicText™ is our new media strategy for content development. Our team
specializes in niche verticals, industry topics and specific audiences. We em-
ploy the right tone and clearly develop topics that connect with your users.
Our advantage is simple. We’re not distracted by your business. We focus on
communicating with your community. We develop your media and content to
fully engage readers. You want them to learn more about your business. We
cover a full range of issues that you provide to achieve that goal in context.
Clients should participate in the flow of user comments. They need to under-
stand the exchanges that impact their business. It’s prudent to know the core
reasons users support your business. It’s more important to know why users
are avoiding your brand or products.
You miss what customers and competitors see everyday when you are an out-
sider to active conversations about your brand and products.
The message here is simple. Stay connected.
OrganicText™ is content development.
It delivers fresh Original Media, Niche
Content and Social Community building.
We help create authentic content and
diverse corporate messaging to inform
user groups in local and global markets.
● Advertising Content for Mobile & Web
● Annual Reports & Corporate Media
● Article & Editorial Content for Blogs
● Email News & Marketing Campaigns
● Enterprise Portal Content Planning
● Topical Development & Serial Plans
● Video & Audio Content & Media
In our process, you receive the learning
you need to improve business processes
and net profit. Its subject expertise you
can trust to guide your resource plan.
● Process
Process drives organizations. Profitability improves when the work processes
behind core functions are properly controlled. Businesses generally welcome
the ability to manage their highest expense category with maximum flexibility.
It’s easy to make a case for cost control in a large business. The two obvious
choices are 1) acquire needed professional talent on a contract basis or 2)
consider staff reductions to lower HR expense. We offer you a third option. We
provide clients with findings they can implement in-house. Our program is
designed to detail the cost drivers behind each job process in your business .
CostCompress™ is a business process improvement service for large business.
In this service, we help clients learn more about how to create a viable option
to costly staff reductions.
All large businesses have some form of work alternatives to staffing full-time
employees. The issue for clients is to understand where improvement opportu-
nity are. When we find excess process, you find savings opportunities.
HR professionals refer to inactive workers as “unengaged” staff. An indirect
and variable administrative cost is actually an employee who needs a better
understanding of how to increase output. We work to compress these costs.
Direct employee costs are easily quantified. Their actual expense is reflected
in compensation and benefits received from full-time employment. Hidden
costs are in activities they perform during the work period. That is where we
focus. We look beyond the clear financial expense of full time employees. We
analyze indirect costs in the form of slowed efficiency and unmeasured output.
These are hidden costs that, in financial terms, work to stifle profitability.
Gallup recently estimated disengaged employees cost employer organizations
more than $300B within the U.S. workforce. Our approach translates into
actual results that improve the bottom line.
CostCompress™ is a business process
improvement service that’s designed to
Increase Output, Engage Expertise and
Realize Productivity. We work to provide
workflow efficiencies for the core func-
tions in digital units of large businesses.
● Accounting Process Optimization
● Design Process Optimization
● Finance Process Optimization
● Marketing Process Optimization
● Partner Process Optimization
● Product Process Optimization
● Sales Process Optimization
Successful products have strong value
identities. Great product marketing is
reliant on a positive recall in consumer
minds. Brand is attitude. Attitude works.
● Products
Attracting customers is the goal of product marketing. Fulfillment of product
needs and requirements are achieved when clients place heavy emphasis on a
family of brands. Many consumers gravitate to a suite of product offerings.
The goal is “recognition”. We focus on how the process of marketing works in
your business. You focus on creating memorable experiences, while we ana-
lyze how you deliver and support your products, services and customers.
It’s one reason why large companies offer a broad mix of products. Apple’s
iPod was the home run that paved the way for the iPhone. And those products
created captive markets for the iPad. We believe rich diversity in a branded
line up indicates higher value in the mind of consumers. Offering many well-
designed products under one brand is smart marketing strategy.
BrandBuggy™ carries digital products and services through each phase of
their lifecycle. We enhance marketing messages using targeted data sets -
demographic data, customer-stated preferences, user feedback and online
market segmentation.
We define effective marketing as a series of product exercises that inform cus-
tomers about the distinct value clients offer. Since the decision to purchase is
often more emotional than rational, customers develop a perception of value
based on the motivation they receive from the brand. If the brand delivers a
coherent product message that resonates with the customer, the product will
increasingly stand out when the consumer is looking for best or highest value.
We also focus on the competitive landscape. We look for product options that
distract the attention of your target customer. Loyalty campaigns connect with
customers. The goal is to seed new products and concepts to consumers who
are familiar with your brand. For new prospects, we help you develop online
creative that offers a real incentive for new consumers to buy for the first time.
BrandBuggy™ is an organized program
for Product Process, User Experience
and Integrated Messaging. We create
viable, advanced frameworks for launch-
ing, managing and localizing new digital
products and services for our clients.
● Product Branding & Iconography
● Product Concepts & Feasibility
● Product Gap & Competitive Analysis
● Product Marketing & Loyalty Programs
● Product Package Design & Brochures
● Product Pricing Strategies
● Product Requirements Definition
We assess your mix of digital assets,
plans and capabilities to form a new
framework based on structured fact
finding, clear plans and informed goals.
● Strategy
What do you think of when you see a leaf change position in the wind? How
does such a common occurrence relate to natural change in business? Such
vagueness illustrates differences in how people interpret events - or if they see
change at all. Leading firms see change. Other firms waver. Many often fail.
The importance of digital consulting is rooted in business survival. The need
for strategic advice helps you positively deal with competition and barriers to
seeing change. Some clients may be a need to clarify vision. Some need sup-
port pursuing partner opportunities. For others, it may be defining products.
Maintaining a competitive edge requires clients to find expertise not present in
their business. With each scenarios above, the role of the digital strategist is
to help clients understand what to do, why they should be doing it, and where
to find the resources to manage it all. Details get muddied in the process.
Our role is to help you see clearly, and to be a catalyst for maximizing strategy.
OpenBoxes™ is a strategic service designed to help clients focus on improving
competitiveness, digital dexterity and decision making. Whether it’s capital
budgeting or gaining insight to customer wants before allocating any funds at
all, the objective is to prepare clients to think and act on all fronts - capable of
thinking in an open box and being fully prepared for any material change.
Decisions matter, so we measure return and strategic fit for each digital action
our clients consider undertaking. Online success is extremely tactical.
The momentum of one domino, or major business decision, impacting the next
one is not easy to retract. Poor decisions cause uncertainty about direction.
We start with one core initiative. We model it through to its impact on financial
forecasts, marketing plans and user policy guidelines, for example. Next, we
establish key business measures. As market changes occur, our clients are
aware of their current position. We align multiple decision paths that must be
executed. We help clients remain competitive in the real world.
OpenBoxes™ is our code name for Digital
Strategic Alignment, Integrated Business
Plans and Best-in-Class Performance. We
coordinate open-ended business models,
financial planning and new technology
execution for online competitiveness.
● Competitor Benchmarking
● Cost Analysis & Capital Reviews
● Digital Content & Platform Strategy
● Expansion & Growth Strategy
● Profitability Focus & Planning
● Revenue Strategy & Planning
● Social Media Crisis Management
About Revenue Garden
email: [email protected] | web: www.revenuegarden.com
Revenue Garden is a digital consulting
provider based in Atlanta, Georgia. We are a
place where talented people seed, nurture, and
grow new business. Our mission is to help small
business be global and drive large business to
act local. We do eight things really well: design
interfaces, build apps, develop ideas, analyze
data, create media, improve process, define
products and create strategy. We believe working
online is the best job you can find. Our core value
is collaboration in everything we do. We’re a
team that pursues excellence and has fun along
the way. We are Revenue Garden. Who are you?
email: [email protected] | web: www.revenuegarden.com
Here’s your “Call to Action”. We’ve provided a few logical steps for you to consider as your next move.
● Schedule A Meeting You can simply email us at [email protected].
● Request Pricing Info We provide you with a full rate cards at our initial consultation.
● Start a 30 Day Trial Check with us on limited offers as certain conditions apply.
● Ask More Questions You can call our CEO directly at (678) 446-8386.
● Download The PDF No problem. It’s free at revenuegarden.com/digitalplaybook
* Please remember that all plans and pricing are subject to change upon notice. Thank you.
- The Team @ Revenue Garden
Twitter.com/revenuegarden