digitalposter08 v19 (jg) · digital family trees 2008 ... 835 market street san francisco, ca 94104...
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DIGITAL FAMILY TREES 2008Interactive ventures of top media,web portal and agency companies
THE POWER TO ATTRACT. THE TECHNOLOGY TO SUCCEED.GET IT FROM MICROSOFT. VISIT advertising.microsoft.com
Atlanta: 1125 Sanctuary Parkway Alpharetta, GA 30004(678) 629-5700
Boston:1 Memorial Drive Cambridge, MA 02142 (857) 453-6250
Chicago:77 W. Wacker Drive Chicago, IL 60601 (312) 345-7400
Dallas:7000 N. State Hwy. 161 Irving, TX 75039 (469) 775-0000
Detroit:1000 Town Ctr., Suite 1930 Southfield, MI 48075 (248) 827-2000
New York:1290 Ave. of the Americas New York, NY 10104 (212) 245-2100
San Francisco: 835 Market Street San Francisco, CA 94104 (415) 972-6400
Santa Monica:2425 Olympic Blvd. Santa Monica, CA 90404 (310) 449-7400
Seattle:1 Microsoft Way Redmond, WA 98052 (425) 882-8080
AOL
WORLDWIDE REVENUE (’07): $46.5BU.S. MEDIA REVENUE (’06): $34.0B
MEDIA COMPANIES
TIME WARNER
AD NETWORKS(PLATFORM-A)ADTECH AGADVERTISING.COMBUY.ATLIGHTNINGCASTQUIGOTACODATHIRD SCREEN MEDIA
CONSUMER SITESAND TOOLSAIMAOL.COMAOL AUTOSAOL CAREERSAOL COMMERCEAOL INTERNET SECURITY CENTRALAOL LATINO
AOL LIVINGAOL MAILAOL MOBILEAOL MONEY & FINANCEAOL MUSICAOL NEWSAOL PERSONALSAOL RADIOAOL SPORTSAOL TELEVISIONAOL TRAVELAOL VIDEOASYLUMBLACK VOICESBLUESTRINGGAMEDAILYGAMES.COMGOOWY MEDIAICQKOL
MAPQUESTMOVIEFONEMYAOLNETSCAPERELEGENCE CORP.SHOUTCASTSPINNER.COMSWITCHED.COMTMZ.COM (WITH TELEPIC-TURES)TRUVEOUSERPLANEWEBLOGS INC.WINAMPXDRIVE
ISPSAOLCOMPUSERVENETSCAPE
TIME INC.
U.S. ALLYOU.COMCNNMONEY.COM (WITHTURNER)COASTALLIVING.COMCOOKINGLIGHT.COMCOTTAGELIVING.COMESSENCE.COMEW.COMFANNATION.COMFORTUNE.COMGOLF.COMHEALTH.COM
INSTYLE.COMLIFE.COMMYHOMEIDEAS.COMMYRECIPES.COMPEOPLE.COMPEOPLEENESPANOL.COMREALSIMPLE.COMSI.COMSIKIDS.COMSOUTHERNACCENTS.COMSOUTHERNLIVING.COMSUNSET.COMTHISOLDHOUSE.COM
TIME.COMTIMEFORKIDS.COM
U.K. (IPC) 15 SITES
MEXICO (GRUPOEDITORIALEXPANSION) 6 SITES
TIME INC. STUDIOS
7.6 MILLION RESIDENTIAL HIGH-SPEED DATA CUSTOMERS(29% OF HOMES IN TIME WARNER CABLE MARKETS)TIME WARNER CABLE
DISNEY-ABC TELEVISION GROUPABC MOBILEABC NEWS NOWABC.COMABCNEWS.COM
ABCFAMILY.COMDISNEYCHANNEL.COMJETIX.TVOSCAR.COM
SOAPNET.COMSOAPNETICTOONDISNEY.COM
TURNER BROADCASTING SYSTEMACCSELECT.COMADULTSWIM.COMCARTOONNETWORK.COMCARTOONNETWORKYA.COMCNN.COMCNN EN ESPANOLCNN INTERNATIONALCNN+CNN-IBN
CNNMONEY.COM (WITHTIME INC.)CNNRADIO.COMGAMETAPIREPORT.COMNASCAR.COMNBA.COMPGA.COMPGATOUR.COM
POGOSUPER DELUXETBS.COMTCM.COMTHESMOKINGGUN.COMTNT.TVTRUTV.COMVERYFUNNYADS.COM
ESPN
WALT DISNEY INTERNET GROUP
ESPN DIGITAL MEDIACRICINFO.COMESPN INSIDERESPN MOBILE TVESPN MVP ON VERIZONWIRELESS
ESPN.COMESPN.MOBIESPN360.COMESPNDEPORTES.COMESPNRADIO.COMESPNSHOP.COM
ESPNSOCCERNET.COMESPNTHEMAG.COMEXPN.COMSCRUM.COM
DISNEY ONLINECLUB PENGUINDISNEY CONNECTIONDISNEY FAIRIESDISNEY GAME KINGDOMDISNEY.COMDISNEY.COM XD
DISNEY’S TOONTOWNONLINEMDISNEYMOVIES.COMPIRATES OF THECARIBBEAN ONLINEPLAYHOUSE DISNEYPRESCHOOL TIME ONLINE
DISNEY FAMILY.COMDISNEY FAMILY TRAVELFAMILYFUN.COMIPARENTING.COMWONDERTIME.COM
U.S. UNIQUE VISITORS: 123.8 million
WALT DISNEY CO.U.S. UNIQUE VISITORS: 48.1 million
DOW JONESBARRONS.COMFACTIVA
MARKETWATCHWSJ.COM
NEWS CORP.U.S. UNIQUE VISITORS: 86.6 million
DIGITAL HOLDINGS OF FIVE MAJOR U.S. MEDIA COMPANIESKey digital properties and services. See “About the Digital Family Trees” for more information.
FOX BROADCASTINGFOX.COM FOX ON DEMAND
FOX INTERACTIVE MEDIAAMERICANIDOL.COMASK MENFIM MOBILEFLEKTORFOXSPORTS.COM
IGN ENTERTAINMENTMYFOX MYSPACEPHOTOBUCKETROTTEN TOMATOES
CABLEBIGTENNETWORK.COMFOXBUSINESS.COMFOXMOVIECHANNEL.COMFOXNEWS.COM
FOXREALITY.COMFUEL.TVFXNETWORKS.COMNATIONAL GEOGRAPHICCHANNEL (67% STAKE)
SPEEDTV.COMSUNSPORTSTV.COM
OTHER SITES AND SERVICESBELIEFNETFOX MOBILEENTERTAINMENTFOXHOME.COM
HARPERCOLLINS.COMHULU.COM (JOINT VEN-TURE WITH NBCU)JAMBA (JOINT VENTURE)
NEW YORK POSTSTATS (JOINT VENTURE)
FILM/PARKS AND RESORTSFOCUSFEATURES.COMROGUEPICTURES.COM
UNIVERSALPICTURES.COMUNIVERSALSTUDIOS.COM
UNIVERSALSTUDIOSHOLLYWOOD.COMUNIVERSALORLANDO.COM
NBC UNIVERSAL DIGITAL MEDIAASTROLOGY.COMGARDENWEB.COMGURL.COM
HULU.COM (JOINT VEN-TURE WITH NEWS CORP.)IVILLAGE.COMNBCMOBILE.COM
PETSIDE.COMTV SHOW CONTENT FORWIRELESS DEVICESYOURTOTALHEALTH.IVILLAGE.COM
NBC UNIVERSALU.S. UNIQUE VISITORS: 51.5 million
NBC UNIVERSAL TELEVISION GROUPACCESSHOLLYWOOD.COMBRAVOTV.COMBRILLIANTBUTCANCELLED.COMCHILLERTV.COMCNBC.COMCNBCASIA.COMCNBCEUROPE.COMDVICE.COMGREENISUNIVERSAL.COMHOLAMUN2.COM/HELLOMUN2.COM
MSNBC.COM (JOINT VEN-TURE WITH MICROSOFT)NBC.COMNBCNEWSARCHIVES.COMNBCOLYMPICS.COMNBCSPORTS.COMNBCUNIVERSALSTORE.COMOUTZONETV.COMOXYGEN.COMROTOWORLD.COMSCIFI.COMSLEUTHCHANNEL.COM
TELEMUNDO.YAHOO.COM(WITH YAHOO)TELEVISIONWITHOUTPITY.COMTHEMOREYOUKNOW.COMTODAYSHOW.COMTRIOTV.COMTVBIGSHOT.COMUNIVERSALHD.COMUSANETWORK.COMWEATHERPLUS.COM12 LOCAL SITES TIED TO TVSTATIONS
CBS INTERACTIVECBS AUDIENCE NETWORKCBS LOCAL STATION GROUPCBS MOBILECBS.COMCBSGAMES.COMCBSNEWS.COM
CBSSPORTS.COMCSTV.COMDOTSPOTTERLAST.FMMAXPREPS NETWORKSHOWTIME.COM
STARTREK.COMTHE SHOWBUZZWALLSTRIP.COM
CBS CORP.U.S. UNIQUE VISITORS: 23.6 million
PORTALS/SEARCHPROPERTIES OF THE BIG THREEKey digital properties and services.
GOOGLE SEARCH PRODUCTSGOOGLE.COMIGOOGLEGOOG 411GOOGLE BLOG SEARCHGOOGLE BOOK SEARCHGOOGLE DESKTOPGOOGLE EARTHGOOGLE FINANCE
GOOGLE IMAGE SEARCHGOOGLE MAPSGOOGLE NEWSGOOGLE NOTEBOOKGOOGLE PACKGOOGLE PATENT SEARCHGOOGLE PRODUCT SEARCHGOOGLE SCHOLAR
GOOGLE SKETCHUPGOOGLE SMSGOOGLE STREETVIEWGOOGLE TOOLBARGOOGLE TRENDSGOOGLE VIDEOGOOGLE WEBMASTERTOOLS
ADVERTISING SERVICESADSENSEADWORDSANALYTICS
FEEDBURNERGOOGLE AUDIO ADSGOOGLE CHECKOUT
GOOGLE PRINT ADSGOOGLE TV ADS
GOOGLEU.S. UNIQUE VISITORS: 134.9 million
ADVERTISING SERVICESADVERTISER ANDPUBLISHERSOLUTIONS GROUPATLASAVENUE A/RAZORFISHDRIVE PERFORMANCEMEDIA
EMERGING MEDIA GROUP[MASSIVE INC.; SCREEN-TONIC]MICROSOFT ADCENTERMICROSOFT DIRECTRESPONSE
SEARCH, PORTALSAND ADVERTISINGGROUPADECN
PROPERTIESONLINE SERVICESGROUPLIVE SEARCHMSN.COMWINDOWS LIVEWINDOWS MARKETPLACEWINDOWSMEDIA.COMCNBC (AD PARTNER)DIGG.COM (AD PARTNER)
EDGAR ONLINE (AD ANDCONTENT PARTNER)FACEBOOK (AD PARTNERAND INVESTOR)VIACOM (AD AND CONTENTPARTNER)WALL STREET JOURNALDIGITAL NETWORK (ADPARTNER)
HOME ANDENTERTAINMENTGROUPXBOX LIVE
INFORMATION WORKER GROUPMICROSOFT OFFICE LIVEMICROSOFT OFFICE ONLINE
MICROSOFT CORP.U.S. UNIQUE VISITORS: 119.3 million
ADVERTISING SERVICESADVERTISINGACTIONALITYRIGHT MEDIAYAHOO DISPLAYADVERTISING [SMART ADS]
YAHOO SEARCHMARKETING
PUBLISHINGBLUELITHIUM
PREMIUM PUBLISHERSYAHOO PUBLISHERNETWORK
PROPERTIESSEARCHONESEARCHYAHOO IMAGEYAHOO LOCALYAHOO VIDEO
COMMUNICATIONFLICKRMY WEBMY YAHOOYAHOO ALERTSYAHOO BUZZYAHOO MAILYAHOO MESSENGERYAHOO PERSONALSYAHOO 360
YAHOO TOOLBARYAHOO.COMZIMBRA
COMMERCEYAHOO AUTOSYAHOO REAL ESTATEYAHOO SHOPPINGYAHOO TRAVEL
CONTENTENTERTAINMENT [OMG;YAHOO MOVIES; YAHOO TV]LIFESTYLES [YAHOO FOOD;YAHOO HEALTH; YAHOOKIDS; YAHOO TECH]SPORTS [RIVALS.COM;YAHOO SPORTS]
YAHOO FINANCEYAHOO GAMESYAHOO MUSICYAHOO NEWS
SMALL BUSINESSYAHOO BUSINESS EMAILYAHOO DOMAINSYAHOO HOTJOBSYAHOO MERCHANTSOLUTIONS (YAHOO STORE)YAHOO WEB HOSTING
YAHOO NEXT
MOBILEYAHOO MOBILE
YAHOOU.S. UNIQUE VISITORS: 138.1 million
GOOGLE APPSBLOGGERGMAILGOOGLE CALENDARGOOGLE DOCS
GOOGLE READERGOOGLE SITESGOOGLE TALKORKUT
PICASAYOUTUBE
AGENCY COMPANIESWORLDWIDE DIGITAL PROPERTIES OF THE TOP FOUR AGENCY HOLDING COMPANIESKey digital services. Go to AdAge.com/digitalfamilytrees08 to see No. 5 Havas and No. 6 Dentsu.
AGENCIESBATESASIA 1010
GREY GROUPG2 DIRECT & DIGITALG2 INTERACTIVEOOT (20%)
JWTDIGIT (51%)DIRECT.COM (50.5%)RMG CONNECT
TAGORA.COM (75%)XM ASIA PACIFIC
OGILVY GROUPBEIJING CENTURYHARMONY ADVERTISINGCO. (70%)GLOBAL STRATEGIESINTERNATIONALLEE & JANG (70%)NEO@OGILVYOGILVYINTERACTIVEOGILVYONE WORLDWIDE
UNITED GROUPBERLIN CAMERON UNITEDCOLE & WEBER UNITEDLDV UNITED
YOUNG & RUBICAMBRANDSVML [GT;STUDIOCOM (80%)]WUNDERMAN [AGENDAGROUP; AQUA ONLINE;BLAST RADIUS; THESEDAYS; ZAAZ]
MEDIA AGENCIES: GROUPM
MEDIACOM BEYOND INTERACTIONBEYOND INTERACTIONSEARCH
MEDIAEDGE:CIAMEDIAEDGE INTERACTION
MINDSHAREMINDSHARE INTERACTIONMINDSHARE SEARCH
MORE AGENCIESCATALYST ONLINEGROUPM INTERACTIONINVIDI TECHNOLOGIESCORP. (MINORITY)
LACOMUNIDADINTERACTIVE AND EVENTMARKETING (75%)M80 (51%)OUTRIDERQUISMA (75%)REDDION
WPP GROUPDIGITAL SHARE OF ’07 REVENUE: 12%
ABOUT THE DIGITAL FAMILY TREESPUBLISHED MARCH 17, 2008. ORDER COPIES: 1-888-288-5900.
Ad Age DataCenter asked media, portal/search and agency companies to listtheir digital properties and services. Companies may have digitally focusedproperties and services not shown. Numbers are rounded. Media sectionexcludes two more narrowly focused media players: Comcast Corp. (cable; No. 2U.S. media firm) and DirecTV Group (satellite; No. 5). ComScore U.S. unique visi-tors for January 2008. Unique visitors are custom rollups by parent companyand not comScore defined web properties for Time Warner, Walt Disney Co., NBC
Universal and News Corp. U.S. media revenue figures are Ad Age DataCenterestimates. Worldwide revenue is for fiscal year for Walt Disney Co., News Corp.and Microsoft Corp. Worldwide revenue for portals includes traffic acquisitioncosts for Google and Yahoo. For agency companies, digital share of revenue isworldwide. Agency networks and media-agency networks such as DraftFCB,Saatchi & Saatchi and Universal McCann handle digital work as part of theirintegrated offering.
Sources: Companies; comScore; Ad Age DataCenter estimates and analysis
MORE AT ADAGE.COM/DIGITALFAMILYTREES08
This document (published March 17, 2008), and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2008) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without the prior written consent of The Ad Age Group.
WPP DIGITAL24/7 REAL MEDIABLUE INTERACTIVEMARKETINGBRIDGE WORLDWIDEHEATHWALLACE (75%)ICONMOBILE GROUP (40%)JOHANNES LEONARDO
JUMPTAP (2.5%)LIVEWORLD (14.1%)M:METRICS (MINORITY)NUCONOMY (MINORITY)QUASAR (75%)SCHEMATICSPOT RUNNER (3.2%)
SYZYGY GROUP (24.8%)VIDEOEGG (MINORITY)VISIBLE TECHNOLOGIES (25%)VISIBLE WORLD (MINORITY)WILDTANGENT (3.4%)
RESEARCHKANTARDYNAMIC LOGIC
LIGHTSPEED RESEARCHRESEARCH INTERNATIONAL
TRA (MINORITY)
AGENCIES
DRAFTFCBAREA 23FUEL ADVERTISINGINTERFACECOMMUNICATIONSSEGAL COMMUNICATIONS
LOWE LOWE BRINDFORS(SWEDEN)LOWE RIVET (AUSTRALIA)LOWE ROCHE (CANADA)LOWE STRATEUS (FRANCE)
MCCANNWORLDGROUPMCCANN ERICKSONWORLDWIDE [MCCANNDIGITAL; TAG]MCCANN HEALTHCAREWORLDWIDE [MCCANNHEALTHCARE DIGITAL]MCCANN WORLDGROUPCONSUMER PARTICIPATIONPRACTICEMOMENTUM WORLDWIDE[MOMENTUM INTERACTIVE;MOMENTUM PHYGITAL]MRM WORLDWIDE
MORE AGENCIESCAMPBELL-EWALD[CAMPBELL-EWALDDIGITAL]CARMICHAEL LYNCHDEUTSCH [IDEUTSCH]FUTUREBRANDHILL HOLLIDAYKALEIDOSCOPEMARTIN AGENCYJACK MORTON WORLDWIDEMULLENRIVETWAHLSTROM GROUPWEBER SHANDWICK[SCREENGRAB]
INTERPUBLIC GROUP OF COS.DIGITAL SHARE OF ’07 REVENUE: 10% Ad Age estimate
AGENCIES
MEDIA AGENCIES: OMNICOM MEDIA GROUP
BBDO WORLDWIDE ATMOSPHERE BBDOPROXIMITY WORLDWIDEORBITAL NO MEDIAMEDIA WISE ZAOCODE OF TRADE ZAOINTERONE ORGANIC
DDB WORLDWIDERAPP COLLINS WORLDWIDE[RAPP DIGITAL]TRIBAL DDB
TBWA WORLDWIDEAGENCY.COM TEQUILA
MORE AGENCIES180 AMSTERDAM (MAJORI-TY STAKE)CRITICAL MASS (MAJORITYSTAKE)ELEMENT 79 PARTNERSEVB GOODBY, SILVERSTEIN &PARTNERSGSD&M
MARKETING ARM [IPSH]MILLIONS OF US (MINORI-TY INVESTMENT)RADIATE GROUP [MANGOMOBILE]RED URBAN TARGETBASE ZULU NETWORK
OMD WORLDWIDEOMD DIGITAL
PHDPHD DIGITAL
MORE AGENCIESOMG DIGITALRESOLUTION MEDIA
OMNICOM GROUPDIGITAL SHARE OF ’07 REVENUE: 13% Ad Age estimate
AGENCIES
MEDIA AGENCIES
LEO BURNETTWORLDWIDE ARC WORLDWIDE
DIGITASDIGITAS HEALTHPRODIGIOUS WORLDWIDE
PUBLICISCONSULTANTSWORLDWIDENET INTELLIGENZ
PUBLICIS HEALTHCARECOMMUNICATIONGROUPHEALTHWAREIMED STUDIOS MELODY HEALTHCAREPHARMAGISTICSPUBLICIS EHEALTHSOLUTIONS
PUBLICIS WORLDWIDEFREETHINKINGPUBLICIS MODEMPUBLICIS NET
SAATCHI & SAATCHI
MORE AGENCIESDENUOPHONEVALLEY
STARCOM MEDIAVESTGROUPSMG SEARCHSPARK COMMUNICATIONS
ZENITHOPTIMEDIAMOXIE INTERACTIVEZED DIGITAL
JOINT VENTURESBLOGBANGHONEYSHED
ONSPOT DIGITAL NETWORK3DSWYM
PUBLICIS GROUPEDIGITAL SHARE OF ’07 REVENUE: 15%
DIGITAL PUREPLAYSFUTURES MARKETINGGROUP [ANSIBLE;
IPG EMERGING MEDIA LAB]HACKER GROUP
INNOVATIONSR/GA
MEDIA AGENCIES
INITIATIVEAMPHIBIANINITIATIVE DIGITAL
MORE AGENCIESUNIVERSAL MCCANNREPRISE MEDIA
MEDIA PARTNERSHIP CORP.ID MEDIA (ALIGNED WITH INITIATIVEAND DRAFTFCB)
DIGITAL PARTNERSHIPS
BZZAGENT (PARTNER)FACEBOOK (PARTNER ANDINVESTOR)JOOST (PARTNER)
RADIAN6 (PARTNER)SPONGECELL (PARTNERAND INVESTOR)
SPOT RUNNER (PARTNERAND INVESTOR)
U.S. MEDIA COMPANY RANK: 1 WORLDWIDE REVENUE (’07): $28.7B
U.S. MEDIA REVENUE (’06): $15.4BU.S. MEDIA
COMPANY RANK: 4 WORLDWIDE REVENUE (’07): $16.6BU.S. MEDIA REVENUE (’06): $4.1B
U.S. MEDIA COMPANY RANK: 19
WORLDWIDE REVENUE (’07): $7.0BU.S. MEDIA REVENUE (’06): $3.4B
U.S. MEDIA COMPANY RANK: 21
WORLDWIDE REVENUE (’07): $51.1BU.S. MEDIA REVENUE (’06): $1.1B
U.S. MEDIA COMPANY RANK: 41
WORLDWIDE REVENUE (’07): $35.5BU.S. MEDIA REVENUE (’06): $16.8B
U.S. MEDIA COMPANY RANK: 3
WORLDWIDE REVENUE (’07): $14.1BU.S. MEDIA REVENUE (’06): $12.2B
U.S. MEDIA COMPANY RANK: 7
WORLDWIDE REVENUE (’07): $15.4BU.S. MEDIA REVENUE (’06): $13.2B
U.S. MEDIA COMPANY RANK: 6
WORLDWIDE REVENUE (’07): $12.7BDIGITAL REVENUE (’07): $1.6B Ad Age estimate
HOLDING COMPANYWORLDWIDE REV. RANK: 1 WORLDWIDE REVENUE (’07): $6.6B
DIGITAL REVENUE (’07): $655M Ad Age est.
HOLDING COMPANYWORLDWIDE REV. RANK: 3
WORLDWIDE REVENUE (’07): $12.4BDIGITAL REVENUE (’07): $1.4B
HOLDING COMPANYWORLDWIDE REV. RANK: 2
WORLDWIDE REVENUE (’07): $6.4BDIGITAL REVENUE (’07): $958M Ad Age est.
HOLDING COMPANYWORLDWIDE REV. RANK: 4
WPP’s ownership stakes in units below are shown in parentheses
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